Sat.Mar 07, 2015 - Fri.Mar 13, 2015

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Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

'The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. I have no trouble talking about that. But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I have some fuzzy notions that this future martech will be radically different from today.

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When Bad Things Happen to Good Leads - Part 5

ViewPoint

'Don’t believe everything you read about executives not wanting to talk to vendors. Some years ago I learned that SVP and C-level executives are 2.5 times more likely to respond to quality voicemail and email than their junior reports. I was blown away! In this 5th and final installment of our series, I’ll explain why this is the case … AND why they are also substantially less likely to give up their digital body language via marketing automation.

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

'Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

'For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Performance Anxiety and the Modern Marketer

ANNUITAS

'Today’s post is courtesy of Carla Johnson , CEO of Type A Communications. This post first ran on the Type A Communications blog September 30, 2014. For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources.

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CMO Disruption: Marketing Is More Than Just Promotion!!!

Marketing Insider Group

'I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape.

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Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail

Crimson Marketing

'Needs determine market innovation. It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping. The ability for retailers to provide that kind of marketing intelligence has until recently been limited by technology and associated costs.

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Identifying Hidden Talent – Part One

ANNUITAS

'Let’s face it; true Rock Star marketers are few and far between these days. We all know how it feels to find these gem-like employees, and there is a never-ending need for more of them. With only 7.5% of the B2B Enterprise Marketing workforce rated as highly skilled, this will continue to be a challenge for CMOs over the next year and beyond. 1 That said, let’s look at a couple of common challenges and potential ways to discover your next breakout star; they might be closer than you think.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

'Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Internet of Things (IoT): when everything is “a thing”

Biznology

'Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. While we wait for technology and standards to catch up and allow that future to happen, we may be leaving money on the table in the present while missing much simpler opportunities to connect “things” to the Internet.

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#BADMarketing from Hitachi Personal Finance

Crimson Marketing

'Being cute isn’t a quality to look for in a loan provider. But why compare them to a hairless cat? #BADMarketing . The post #BADMarketing from Hitachi Personal Finance appeared first on.

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4 Ways to Dramatically Improve Your Social Media Photos

Convince & Convert

'Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The disposable nature of social imagery. It’ll be forgotten soon, so why bother making it good?

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Need Better Content? Define Your Use Case Requirements

Avitage

'Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Data Driven Sales 2.0

Biznology

'Data-Driven Sales 1.0. The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data. We’ve all heard far too many stories of the difficulties this transition created. The screaming is over, for the most part, as any competent sales person now records information on a CRM system.

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[Infographic] The Marketo(er’s) Guide to SXSW

Adobe Experience Cloud Blog

'Author: Dayna Rothman We can’t wait for SXSW! The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing.

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6 Simple Steps to Improve User Experience

Convince & Convert

'There’s a reason we come back to the same grocery store each week. It’s the same reason that we return to the same barber, home improvement store, or favorite restaurant. These businesses have created a positive experience, which in turn creates loyalty toward their particular brand. In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different.

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B2B Marketers Leverage the Marketing Cloud to Personalize Data

ANNUITAS

'March 11, 2014- DemandGen Report. B2B Marketers Leverage the Marketing Cloud to Personalize Data. How are marketers taking advantage of the Marketing Cloud?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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In Case You Missed It | eMagine’s Recent Site Launches

EMagine B2B Blog

'Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Now in 2015, we’re ecstatic to see it continue to grow larger and larger. Because we use this blog to provide educational material for our visitors on these subjects, we wanted to show you our growth this year, just in case you missed it.

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Agility Will Rule in the Era of Engagement Marketing

Adobe Experience Cloud Blog

'Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even more in the next 5. Change has become the new normal, and as marketers, we need to adapt. Today’s customers have a 24/7 mentality. And our success is no longer just based on how clever we are, but how adept we are at connecting with customers at the speed of today’s digital world.

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10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

'How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing. Now, that comes off a bit negative, I know, but hear me out: Humans are inherently adverse to change.

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Death of a Salesman? Forrester says Yes.

The ROI Guy

'Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. Based on what types of sales reps you have in your organization, this could mean guiding them to a new career and certainly retooling their skill set.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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[New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson

EMagine B2B Blog

'Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Once a month Leah will stop our blog to share any and all digital awesomeness she encounters along the way.

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Referral Marketing and Your Professional Services Brand

Hinge Marketing

'You might not think your referral strategy has much to do with your professional services firm’s brand. If you’re like many folks, you believe that most referrals occur naturally as the result of the quality of your work and the responsiveness of your service to your clients. And if you meet people in the business community they might refer their clients, although they rarely do.

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Where Social Media and Reality TV Collide

Convince & Convert

'Tweetable Moments Experiment, analyze, adjust. kirishred Tweet This Branding a Marketplace uShip , for those who don’t know, is a C2C marketplace where customers can ship “the enormous and the eccentric” by finding transporters. Killian Hagen , uShip’s Content Marketing Associate, explains that you can get a quote right up front, and you can attract transporters who can bid on your items.

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Industry Insights Interview Q&A: Jason Hekl

SugarCRM

'The post Industry Insights Interview Q&A: Jason Hekl appeared first on Salesfusion.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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12 Digital Marketing Statistics to Consider

EMagine B2B Blog

'It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ). 57% of users wouldn’t recommend a company

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The Science of Persuasion in B2B Marketing

MLT Creative

'If you''ve read my recent post: Got Milk? Got Leads? - Changing Perceptions and B2B Buyer Behavior you know that one of my undergraduate Communications classes at UGA, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is. One day in class we watched a video from Robert Cialdini, the author of best selling book Influence: The Psychology of Persuasion.

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The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

'Image via BigStockPhoto.com. SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, with more presentations, parties and networking opportunities than any one person can experience. As an attendee, it’s easy to get overwhelmed. No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain. .

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