Sat.Aug 27, 2011 - Fri.Sep 02, 2011

Trending Sources

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business.  Rather than hire a freelancer, agency, or in-house designer, with crowdsourcing you can post your need and several designers will compete and create a custom logo just for you. Each crowd worker can only see his little bit of the project.

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Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. If you really want to understand what’s happening with customers at a particular point in your funnel, then you have to ask them while the last interaction with you is relatively fresh in their minds.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. We’re now getting 300 visitors per week.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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The 8 Most Common Sales Mistakes

B2B Marketing Insider

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Additionally, my colleague in Inside Sales,  Robert Krekstein  contributed this post recently on Lead Nurturing.

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Tweet. Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that  might offer better or more cost-effective results. Wunker wrote about Rule #2. ” So, U.S. companies, what do you say?

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American social media usage reaches milestone

grow - Practical Marketing Solutions

Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. hope you will join me. Content Content Curation content marketing jessica northey

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Be a Guest Blogger Any Editor Will Love

Savvy B2B Marketing

As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. It’s been a lot of fun — and a lot of work. Writing for other blogs is a fantastic way to share your expertise and get your name out there. Understand guidelines. Read other posts.


Paul Gillin

Downed trees in Framingham (Photo via Framingham Patch). Today is my fifth day without Internet service. My connection dropped on Sunday during Tropical Storm Irene, when my cable provider, RCN, lost power. Five days later, my local RCN office remains one of the 3% of utility customers statewide who have yet to get power back. I’ve accepted this inconvenience with quiet resignation. live online.

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Committed. A {growtoon}.

grow - Practical Marketing Solutions



10 Social Media Cartoons Guaranteed to Make You Smile


It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons. To be honest, it's actually one of our favorite types of content to publish. Google+ vs. Facebook.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Mobile LinkedIn Features for the B2B Professional | Marketri


7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them. Saving them as drafts won’t work. Being that it’s U.S. Open time, I was thinking about how this relates to tennis (of course!).

Making your website more social (it’s not all that hard)

EMagine B2B Blog

Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. You don’t need to go all the way to building a private social [.]. B2B Web Strategy Social Media

9 Email Marketing Best Practices to Generate More Leads


This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. Some of the information I’ve collected is about cutting-edge tools like Heroku, Radian6, and Chatter. Email Marketing Best Practices for Lead Gen. 1.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. “The next generation of these leaders will be something in social, mobile and local,&# he said.

There Is a QR Code In a Public Toilet Near You


QR codes offer interesting opportunities for businesses seeking to engage consumers in new ways. The main benefit of QR codes, if you ask me, is that you can simply use them anywhere you want and dispose of plenty of possibilities to target specific people, groups of people and thus communities, while connecting the power of [.]. Advertising Mobile Research QR codes

Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]

Ad Your Comment Here

For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media

The Ultimate Google+ Cheat Sheet


Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

The Biggest Challenge in Content Marketing

B2B Marketing Insider

I am bummed that I will not be able to attend  Content Marketing World  next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. In these posts, Michele Linn  ( @michelelinn ) has done a great job pulling together some of the greatest minds in Content Marketing and getting their thoughts down in one place.

Medium Sized companies struggle with B2B demand generation too

Fearless Competitor

B2B Lead Generation | Mid Sized Companies. Did you know that the content from this blog and Find New Customers is taught at two top business schools – Stanford and the University of Notre Dame ? That proves our superb knowledge of B2B lead generation. Now we wish to examine mid-sized companies to see if the data differs. Few were doing lead nurturing and almost none were doing lead scoring.

How Stickers Saved The Social Media Club

grow - Practical Marketing Solutions

Last week I had the pleasure of presenting at a Social Media Club Masters Class in Atlanta and caught up with the club’s founder Kristie Wells. very interesting take on the club’s rapid rise, including an insight on their number one promotional weapon … which has NOTHING to do with social media — Stickers! Hope you enjoy this little video!

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13 Mind-Bending Social Media Marketing Statistics


Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

WindMill Networking

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off. Start small. Not true.

Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.    Buyer behavior and expectations are changing indeed. 

A road to the heart.

grow - Practical Marketing Solutions

Photo and typography by Matthew. Personal

Review: Six Small Business CMS and Web Marketing Systems


What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? There’s no shortage of options, and the decision is an important one: you’ll be “married&# to the platform you choose for as long as your current site is up. expertise on staff, and 3) want to be able to maintain their own web content (adding new pages, text and images) over time, without needing to learn web coding skills. CMS Only.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.