Sat.Aug 27, 2011 - Fri.Sep 02, 2011

Trending Sources

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business.  Rather than hire a freelancer, agency, or in-house designer, with crowdsourcing you can post your need and several designers will compete and create a custom logo just for you. Each crowd worker can only see his little bit of the project.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. If you really want to understand what’s happening with customers at a particular point in your funnel, then you have to ask them while the last interaction with you is relatively fresh in their minds.

The 8 Most Common Sales Mistakes

B2B Marketing Insider

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Additionally, my colleague in Inside Sales,  Robert Krekstein  contributed this post recently on Lead Nurturing.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social media sewage … and hope

grow - Practical Marketing Solutions

I’ve started and trashed this article at least six times. As you will see, I have my reasons to be conflicted about publishing it. Yet I can’t deny this gnawing feeling of disenchantment about the social web that seems to be also reflected in so many other blog posts I have read recently. I am a positive person.  I want to lift people up. Sure the social web can be a strange place.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. We’re now getting 300 visitors per week.

Managing Online Social Predators and Bullies

Leader Networks

Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent. They are the dissatisfied customer, the slighted consumer, the angry applicant who didn't get the job, kids who think social vandalism is fun. And, oooh, they are tricky! Let's take the notion of being ready one step further. Managers?

Is It Reach and Engage or Listen and Engage?

Tony Zambito

Cover via Amazon. have been thinking about this question for some time.    I have been thinking that there is something wrong with all the titles I see that begin with Reach and Engage for numerous articles and blog posts.    To me at least, it seems that in the social age the terms Reach and Engage cancel each other out.      What do you think? 

American social media usage reaches milestone

grow - Practical Marketing Solutions

Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. “The next generation of these leaders will be something in social, mobile and local,&# he said.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

10 Social Media Cartoons Guaranteed to Make You Smile

Hubspot

It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons. To be honest, it's actually one of our favorite types of content to publish. Google+ vs. Facebook.

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Savvy Week in Review - September 2

Savvy B2B Marketing

It seriously can't be September already, can it?! If you are in the States, we wish you a wondeful and safe holiday weekend! The Biggest Challenge in Content Marketing by @BrennerMichael. How a Single Bullet Can Get a Customer to Buy by @Seandsouza via Write to Done. Sometimes, your whole message hinges on one line. Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad.

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Tweet. Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that  might offer better or more cost-effective results. Wunker wrote about Rule #2. ” So, U.S. companies, what do you say?

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. hope you will join me. Content Content Curation content marketing jessica northey

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them. Saving them as drafts won’t work. Being that it’s U.S. Open time, I was thinking about how this relates to tennis (of course!).

How to Be a Guest Blogger Any Editor Will Love

Savvy B2B Marketing

As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. It’s been a lot of fun — and a lot of work. Writing for other blogs is a fantastic way to share your expertise and get your name out there. Understand guidelines. Read other posts.

The Ultimate Google+ Cheat Sheet

Hubspot

Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses.

15 Posts on Why Cold Calling Is On Its Way Out the Door

Sales Intelligence View

Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Not only do I find the dogfights between business strategies to be extremely entertaining but I also love seeing perceptions on discussions from both sides of the equation. As a result, I have grown increasingly biased towards social selling being the more successful strategy. Sales 2.0

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

There Is a QR Code In a Public Toilet Near You

Conversionation

QR codes offer interesting opportunities for businesses seeking to engage consumers in new ways. The main benefit of QR codes, if you ask me, is that you can simply use them anywhere you want and dispose of plenty of possibilities to target specific people, groups of people and thus communities, while connecting the power of [.]. Advertising Mobile Research QR codes

Disconnected

Paul Gillin

Downed trees in Framingham (Photo via Framingham Patch). Today is my fifth day without Internet service. My connection dropped on Sunday during Tropical Storm Irene, when my cable provider, RCN, lost power. Five days later, my local RCN office remains one of the 3% of utility customers statewide who have yet to get power back. I’ve accepted this inconvenience with quiet resignation. live online.

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13 Mind-Bending Social Media Marketing Statistics

Hubspot

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2.

Twitter success demands both top influencers and everyone else

Biznology

Image via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. Immediately I’ve lost my audience’s attention. The idea easily transfers to Twitter. Only recently has the Internet become ubiquitous and global in a real way. For real effect.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Biggest Challenge in Content Marketing

B2B Marketing Insider

I am bummed that I will not be able to attend  Content Marketing World  next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. In these posts, Michele Linn  ( @michelelinn ) has done a great job pulling together some of the greatest minds in Content Marketing and getting their thoughts down in one place.

Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]

Ad Your Comment Here

For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media

9 Email Marketing Best Practices to Generate More Leads

Hubspot

This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. Some of the information I’ve collected is about cutting-edge tools like Heroku, Radian6, and Chatter. Email Marketing Best Practices for Lead Gen. 1.

Committed. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Into the Matrix: Revenue Performance Management at Dreamforce #DF11

It's All About Revenue

by Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill. The blue pill means you’ll wake up to the status quo of random marketing with little or no idea of how you’re efforts are impacting revenue. Take the red pill and gain access to one view of the truth. “One of my philosophies,&# she added. Wolff had to approach it from the other end.

Medium Sized companies struggle with B2B demand generation too

Fearless Competitor

B2B Lead Generation | Mid Sized Companies. Did you know that the content from this blog and Find New Customers is taught at two top business schools – Stanford and the University of Notre Dame ? That proves our superb knowledge of B2B lead generation. Now we wish to examine mid-sized companies to see if the data differs. Few were doing lead nurturing and almost none were doing lead scoring.

5 Ways to Improve Your B2B Social Media Content

Social Media B2B

As B2B marketers work to connect with customers and prospects through social media, one of the keys to those connections is to create remarkable, compelling content. That content needs to provide value to your followers and fans, rather than push your products or services. The following tips can help you create better content, more compelling content and content that provides value. 1. Develop a Monthly Theme. B2B marketers hear over and over that they need to act like the best trade publication in their industry. Many trade publications have themes to their monthly issues. Involve Customers.

Mobile LinkedIn Features for the B2B Professional | Marketri

Marketri

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? didn’t come back thinking how great it was to take a break from Twitter.

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

WindMill Networking

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off. Start small. Not true.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. The internet delivered news faster, and this was a good thing.

Making your website more social (it’s not all that hard)

EMagine B2B Blog

Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. You don’t need to go all the way to building a private social [.]. B2B Web Strategy Social Media

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media Brain Cramps (video)

grow - Practical Marketing Solutions

I was stuck in traffic and had not moved for nearly an hour. I was quite bored. I had a thought. This is a dangerous combination. humor Video blogs