Sat.Aug 27, 2011 - Fri.Sep 02, 2011

Trending Sources

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business.  Rather than hire a freelancer, agency, or in-house designer, with crowdsourcing you can post your need and several designers will compete and create a custom logo just for you. Each crowd worker can only see his little bit of the project.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. If you really want to understand what’s happening with customers at a particular point in your funnel, then you have to ask them while the last interaction with you is relatively fresh in their minds.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. We’re now getting 300 visitors per week.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

The 8 Most Common Sales Mistakes

B2B Marketing Insider

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Additionally, my colleague in Inside Sales,  Robert Krekstein  contributed this post recently on Lead Nurturing.

Savvy Week in Review - September 2

Savvy B2B Marketing

It seriously can't be September already, can it?! If you are in the States, we wish you a wondeful and safe holiday weekend! The Biggest Challenge in Content Marketing by @BrennerMichael. How a Single Bullet Can Get a Customer to Buy by @Seandsouza via Write to Done. Sometimes, your whole message hinges on one line. Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad.

American social media usage reaches milestone

grow - Practical Marketing Solutions

Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.

10 Social Media Cartoons Guaranteed to Make You Smile

Hubspot

It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons. To be honest, it's actually one of our favorite types of content to publish. Google+ vs. Facebook.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Tweet. Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that  might offer better or more cost-effective results. Wunker wrote about Rule #2. ” So, U.S. companies, what do you say?

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. hope you will join me. Content Content Curation content marketing jessica northey

7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them. Saving them as drafts won’t work. Being that it’s U.S. Open time, I was thinking about how this relates to tennis (of course!).

How to Be a Guest Blogger Any Editor Will Love

Savvy B2B Marketing

As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. It’s been a lot of fun — and a lot of work. Writing for other blogs is a fantastic way to share your expertise and get your name out there. Understand guidelines. Read other posts.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Ultimate Google+ Cheat Sheet

Hubspot

Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses.

There Is a QR Code In a Public Toilet Near You

Conversionation

QR codes offer interesting opportunities for businesses seeking to engage consumers in new ways. The main benefit of QR codes, if you ask me, is that you can simply use them anywhere you want and dispose of plenty of possibilities to target specific people, groups of people and thus communities, while connecting the power of [.]. Advertising Mobile Research QR codes

Disconnected

Paul Gillin

Downed trees in Framingham (Photo via Framingham Patch). Today is my fifth day without Internet service. My connection dropped on Sunday during Tropical Storm Irene, when my cable provider, RCN, lost power. Five days later, my local RCN office remains one of the 3% of utility customers statewide who have yet to get power back. I’ve accepted this inconvenience with quiet resignation. live online.

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Twitter success demands both top influencers and everyone else

Biznology

Image via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. Immediately I’ve lost my audience’s attention. The idea easily transfers to Twitter. Only recently has the Internet become ubiquitous and global in a real way. For real effect.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

13 Mind-Bending Social Media Marketing Statistics

Hubspot

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2.

Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]

Ad Your Comment Here

For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media

Committed. A {growtoon}.

grow - Practical Marketing Solutions

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5 Ways to Improve Your B2B Social Media Content

Social Media B2B

As B2B marketers work to connect with customers and prospects through social media, one of the keys to those connections is to create remarkable, compelling content. That content needs to provide value to your followers and fans, rather than push your products or services. The following tips can help you create better content, more compelling content and content that provides value. 1. Develop a Monthly Theme. B2B marketers hear over and over that they need to act like the best trade publication in their industry. Many trade publications have themes to their monthly issues. Involve Customers.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

9 Email Marketing Best Practices to Generate More Leads

Hubspot

This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. Some of the information I’ve collected is about cutting-edge tools like Heroku, Radian6, and Chatter. Email Marketing Best Practices for Lead Gen. 1.

Mobile LinkedIn Features for the B2B Professional | Marketri

Marketri

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. “The next generation of these leaders will be something in social, mobile and local,&# he said.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? didn’t come back thinking how great it was to take a break from Twitter.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.