Sat.May 21, 2005 - Fri.May 27, 2005

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

lee odden over at the online marketing blog shares some interesting ideas for optimizing press releases for rss distribution. lee states, "offering rss feeds for groups of press releases creates some interesting opportunities for the

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Smart Marketing: Get leads? No, get qualified leads!

Smart Marketing

too many businesses focus on getting leads, lots of leads. but i feel like a greater emphasis should be placed on getting qualified leads. i'll give you an example: yesterday i was a roundtable leader at a local chamber of commerce

B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation Blog

I liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog. Although his post is poorly formatted, as one huge paragraph, the content is good. Cullinane asserts that we can manage word-of-mouth just as we

B2B Lead Generation Blog: B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards

B2B Lead Generation Blog

thank you for nominating the b2b lead generation blog for marketingsherpa's 2005 readers' choice award! it is a honor just to be nominated. be sure to check out the other quality blogs that were nominated by marketingsherpa's 185000

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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B2B Lead Generation Blog: Blueprint for Personal Lead Generation Success

B2B Lead Generation Blog

do you generate your own leads? marketingprofs featured an article by rob engelman called, seven strategies for the new year. the article is geared for individuals like sales people, entrepreneurs and professionals who have to do lead

B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation Blog

business blogging consultant extraordinaire, debbie weil, just informed me that she's launching a half-day seminar on blogging & rss. the live workshop will take place in washington, dc on february 17th

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation Blog

webinars have reached critical mass and most b2b marketers, it seems, have added them to their marketing mix. but lately, i've watched some really bad webinars and webcasts. so rather than go on a screed about it, i thought i'd share

WOM 2

B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO

B2B Lead Generation Blog

yesterday, i met with the ceo, cmo and cso at a top 500 software company. it was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Smart Marketing: Do you like this blog?

Smart Marketing

if you enjoy my smart marketing blog, then may i ask a favor? the highly-respected online marketing site, marketing sherpa, has nominated my blog in the category of best blog on small business marketing. i'm up against some very stiff

Smart Marketing: Your Companys Voice

Smart Marketing

i've just signed a contract with dearborn trade publishing to write my second book. the subject will be how to develop a winning identity for your business. to that end, it occurs to me that finding a company's voice is a crucial