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B2B LEAD GENERATION BLOG APRIL 3, 2006 B2B Lead Generation Blog: Reaching Decision Makers Reaching decision makers today seems harder than ever. To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive MORE >>	SMART MARKETING APRIL 7, 2006 Smart Marketing: Marketing consulting - Direct response advertising for Lawn-Boy i just finished helping a client, lawn-boy (makers of top performing lawn mowers and snow throwers) develop a test campaign for direct response television advertising. the spots are running in a variety of markets MORE >>	ANYTHING GOES MARKETING APRIL 3, 2006 A "successful" email newsletter I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)?? Of course IBM could afford this but could the everyday marketer really afford to create videos MORE >>	WEBMARKETCENTRAL APRIL 1, 2006 WMC Interviews: Mike Schultz This week, I caught up with Mike Schultz , Publisher of RainToday.com , and co-founder of the Wellesley Hills Group. His organization helps professional services firms, such as law firms and accountants, market their services more effectively. In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. MORE >>
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B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 5, 2006
B2B Lead Generation Blog: Best Practices in Demand Generation

Sridhar Ramanathan, over at the Pacifical Group Blog, just published an article on the best practices demand generation. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at MORE >>

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B2B LEAD GENERATION BLOG | THURSDAY, APRIL 6, 2006
B2B Lead Generation Blog: Lead generation with Podcasts

the audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. podcasting is proving to be a great way share multimedia content because your audience can fetch it MORE >>

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ANYTHING GOES MARKETING | MONDAY, APRIL 3, 2006
Click Z Sucks

Ever read anything by the "Experts" at Click Z? By experts I mean people trying to sell their stuff. Here is a "great" article titled " Email Creates Awareness ". Really? Is that what it does?? Wow, I didn't know! read everything on this site with a huge, enormous grain of salt. There are only a few experts that I really trust. I'll point them out to you when I see them. wouldn't waste too much time on this site - becuase you can! Go watch a hockey game or something - much better use of your time. MORE >>

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ANYTHING GOES MARKETING | MONDAY, APRIL 3, 2006
Anne Holland Fan

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?" Anne is very classy in her next email, she sent out an article that explained that she really didn't know why. like Marketing Sherpa becuase it's real and the stories are interesting. PS - She claims she has a blog yet I can't leave a comment so this isn't a real blog in my books MORE >>

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ANYTHING GOES MARKETING | MONDAY, APRIL 3, 2006
Most Hilarious Email Ever? Or is it?

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. Here's the thing: the marketing campaign worked becuase we're talking about it right now! The mice in my head are starting to move. Maybe this is a new type of email marketing that has begun. will call it"Reverse Spamming" or Ream for short. Have you been Reamed today? better patent that now. :) C MORE >>

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Why can't I generate sales off my site? ANYTHING GOES MARKETING | MONDAY, APRIL 3, 2006
Viral Campaign: I'm a star! ANYTHING GOES MARKETING | MONDAY, APRIL 3, 2006
Google is brilliant! Help nerds find love! ANYTHING GOES MARKETING | MONDAY, APRIL 3, 2006
Easy Does It! ANYTHING GOES MARKETING | TUESDAY, APRIL 4, 2006
Anything Goes??? ANYTHING GOES MARKETING | MONDAY, APRIL 3, 2006
Blog optimization for dummies (like me) ANYTHING GOES MARKETING | TUESDAY, APRIL 4, 2006
Site feeds added ANYTHING GOES MARKETING | WEDNESDAY, APRIL 5, 2006
Click Z, You SuckZ ANYTHING GOES MARKETING | WEDNESDAY, APRIL 5, 2006
Whose your daddy? ANYTHING GOES MARKETING | WEDNESDAY, APRIL 5, 2006
More Viral Campaigns ANYTHING GOES MARKETING | WEDNESDAY, APRIL 5, 2006

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