Sat.Apr 01, 2006 - Fri.Apr 07, 2006

Trending Sources

Whose your daddy?

Anything Goes Marketing

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial. However, once I went to the blog, I realized that this guy does have something to say (unlike me) and it was an intersting read. Tags [Jamaica] [Bob Parsons] [Maple Leafs

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation Blog

the audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. podcasting is proving to be a great way share multimedia content because your audience can fetch it

WMC Interviews: Mike Schultz


This week, I caught up with Mike Schultz , Publisher of , and co-founder of the Wellesley Hills Group. His organization helps professional services firms, such as law firms and accountants, market their services more effectively. In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services.

Smart Marketing: Marketing consulting - Direct response advertising for Lawn-Boy

Smart Marketing

i just finished helping a client, lawn-boy (makers of top performing lawn mowers and snow throwers) develop a test campaign for direct response television advertising. the spots are running in a variety of markets

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Site feeds added

Anything Goes Marketing

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Why not! Thanks Feedburner for making this easy. Tags [Feed Burner] [Beer] Mmm. Beer! I like that tag


Click Z, You SuckZ

Anything Goes Marketing

Wow, I think people have run out of content to write on Click Z. Here is a terrible article on the 25 things that that this "expert" hates about Google. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! Furthermore, you know that you just killed your company by insulting Google becuase your site ratings are dropping as we speak. You mind as well get out of search marketing all together. Try the witness relocation program. Do you want to have to pay 5 cents for every search query?

More Viral Campaigns

Anything Goes Marketing

Marketing Sherpa put out another great article on viral campaigns. I suggest checking it out. If you're into marketing, get their weekly newsletter. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. There's no better way to do that then to go door to door and bug the shit out of people so that you start to build brand awareness. Ok, maybe not (Listen, it was a hard day today). Another great one is " Send the talking monkey " email. Beer!

Easy Does It!

Anything Goes Marketing

Here's a great new viral campaign from Staples featuring the "Easy Button". Not only is the site very creative, and practical it's actually fun! For an administrator who needs to order office supplies quickly, what better way then the using an easy button that you can download to your desktop! Great job Staples! Chad H

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blog optimization for dummies (like me)

Anything Goes Marketing

Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. I just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Thanks again

A "successful" email newsletter

Anything Goes Marketing

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)?? Of course IBM could afford this but could the everyday marketer really afford to create videos

Click Z Sucks

Anything Goes Marketing

Ever read anything by the "Experts" at Click Z? By experts I mean people trying to sell their stuff. Here is a "great" article titled " Email Creates Awareness ". Really? Is that what it does?? Wow, I didn't know! I read everything on this site with a huge, enormous grain of salt. There are only a few experts that I really trust. I'll point them out to you when I see them. I wouldn't waste too much time on this site - becuase you can! Go watch a hockey game or something - much better use of your time.

Anne Holland Fan

Anything Goes Marketing

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! I emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?" Anne is very classy in her next email, she sent out an article that explained that she really didn't know why. I like Marketing Sherpa becuase it's real and the stories are interesting. PS - She claims she has a blog yet I can't leave a comment so this isn't a real blog in my book

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Most Hilarious Email Ever? Or is it?

Anything Goes Marketing

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. Here's the thing: the marketing campaign worked becuase we're talking about it right now! The mice in my head are starting to move. Maybe this is a new type of email marketing that has begun. I will call it"Reverse Spamming" or Ream for short. Have you been Reamed today? I better patent that now. :) C

Why can't I generate sales off my site?

Anything Goes Marketing

This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. That's my marketing tip for today.

Viral Campaign: I'm a star!

Anything Goes Marketing

This really stupid simple site caught my attention: [link] (hey, it doesn't take much).

Google is brilliant! Help nerds find love!

Anything Goes Marketing

You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. Crazy smart!! What will they come up with next?? PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Great way to drive traffic to your site and use humour. Google Romance has inspired me. PPS - Here is a site on the top 100 April Fool's Hoaxes

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

B2B Lead Generation Blog: Reaching Decision Makers

B2B Lead Generation Blog

Reaching decision makers today seems harder than ever. To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive