Sat.Feb 06, 2010 - Fri.Feb 12, 2010

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Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin

markempa

As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. And people are hesitant about giving up too much info on forms before you've earned their trust. Have you thought about your web forms? How much information are you asking for before you've earned their trust?

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

This post was originally published on the WebMarketCentral blog in January 2010. Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Granted, there is an awful lot of noise (“Just got back from the gym…eating pizza again for lunch…watch a Seinfeld rerun&# ), self-pro

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How to squander your leadership in social media

Chris Koch

Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago. Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keyword

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B2B Marketing Analytics

LeadSloth

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin.

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ExactTarget Survey: Lack of Skills Slows Growth of Digital Marketing

Customer Experience Matrix

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well. No surprises in any of this, but good to see confirmation of previous research.

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STOP chasing Consumers. Collaborate with your Customers.

Ambal's Amusings

The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. It’s time to collaborate with consumers to make goods and services better and more relevant. We asked Rick Liebling "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Rick Liebling is Global Director of Client Management at marketing communications agency Taylor and blogs at Eyecube.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. A rapidly increasing segment of marketers are gaining the experience required to advance from novice to competent practitioner capable of achieving social marketin

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Buyer Persona 2.0 – Part 5 – Who Buyer Personas Serve

Tony Zambito

B2B organizations represent a multitude of complex relationships.   These relationships all meant to help advance an organization towards profitability and in today’s buyer centric world – sustainability.   Buyer Persona 2.0 , as a discipline, must factor in these complex relationships if it hopes to present an accurate portrayal of buying decisions that take place in a B2B context.   A misconception seen over the past few years is the creation of buyer personas in a one dimens

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Integrating Email and Social Media with Flowtown February 10th, 2010 |Written By: Jay Baer | View Comments Tweet Aren’t social media and email more alike than they are different?

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ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs

Ambal's Amusings

We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. She’s also an author and speaker. Her business is PeopleWhoKnow. Rebel Brown. Blog Phoenix Rising Twitter RebelBrown.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

Tweet. There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented?

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Lead Generation: 10 Year Tracking of GDP Points to Uptick

ViewPoint

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social n

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ClickPredictions: Learn to Listen and Engage

Ambal's Amusings

We asked Ian Lurie "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Ian Lurie is chief internet marketing strategist at Portent Interactive. He is also the author of Conversation Marketing: Internet Marketing Strategies. Ian Lurie. Blog Conversation Marketing Twitter portentint. "Twitter is a vast-self answering community.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Vote for Your Favorite Super Bowl 2010 Ad

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

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Marketing Automation: Simple Ways to Get Started

Adobe Experience Cloud Blog

For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as: Demand generation. Lead management. Sales and marketing alignment. But for B2B organizations yet to embark on marketing automation, the idea of automating all tasks and workflows in the revenue cycle can be overwhelming.

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Where Should B2B Bloggers set up the Corporate Blog?

Proteus B2B Marketing

The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. Jeffrey Cohen [.]. Tags: B2B Search Marketing b2b blogging b2b search engine optimization b2b seo B2B Social Media.

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Be Strategic, but Authentic

Ambal's Amusings

We all know that effective content marketing depends on planning and strategy. You don't just blog or publish every idea that crosses your mind. You think before you speak. But, one of the casualties of planning and strategy is authenticity. In the quest to sound authoritative and "on top of the game", content marketers forget that being authentic and unvarnished will help them stand out.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Forrester Consulting's Moronic Blogging Policy

Marketing-Gimbal

On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for. Tags: Branding Marketing Social Networking.

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70 Ultimate Cinema 4D Tutorials & Techniques

JotForm

Today we share a very comprehensive round-up of Cinema 4D Tutorials. Cinema 4D is a modeling, animation and rendering application that is noted for its flexible interface and ease of use. It is capable of procedural and polygonal/subd modeling, animating, lighting, texturing and rendering. Movies li.

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Are Super Bowl Ads Worth The Cost? Maybe, but what can we learn from them?

Dahle Communication

This year if you wanted to advertise during the Super Bowl, you had to pay CBS almost $3 Million dollars for 30 seconds worth of time. That's a lot of money for only 30 seconds - but you do get to advertise to almost 100 million viewers. However, with only 30 seconds, you better have a great elevator pitch! To me the answer is easy - it is worth the cost, if you get it right.

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The Smarter You Are, The Less You Click

readwrite

If the latest numbers from online ad network Chitika are anything to go by, then we may well be on our way to the world of Idiocracy. According to the study, which compared click through rates to college education, the less educated your audience, the more likely they are to click through on an advertisement. While this may be good news for some, it certainly seems to spell doom for supporting intelligent content through advertising.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims. These executives want help in identifying ways to save, and quantifiable proof that quick payback and return on investment are real.

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New social media monitoring tools: easier and more insightful

EMagine B2B Blog

Most experts on the subject agree: the first thing you should do in a social media program is to monitor what’s already “out there”, meaning what’s being said about your firm or brand. It only stands to reason that what you learn from listening will help make whatever else you intended to do more responsive [.]. Tags: B2B Web Strategy.

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Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people.