Marketing Insider Group

APRIL 11, 2019

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to […]. The post 5 Ways to Connect with Your Audience on an Emotional Level appeared first on Marketing Insider Group.

Marketing Prospects 256

Marketing Prospects B2B Marketing B2B Marketing & Strategy 256

Webbiquity

APRIL 11, 2019

Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey.

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up. But here’s just one example : 58% of marketers said their top priority was lead quality.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

DiscoverOrg

APRIL 11, 2019

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be? We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 8, 2019

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […]. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group.

Promotion 279

Promotion Content Planning Marketing Plans 279

KoMarketing Associates

APRIL 9, 2019

Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects. Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level.

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

Contently

APRIL 11, 2019

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. Not only are there more content marketing jobs available now than ever before… …more and more prospective applicants and companies are looking for them as well.

Studies 165

Studies Work Management Planning Content Marketing 165

Marketing Insider Group

APRIL 10, 2019

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content. Sometimes the content that you think is the best quality just […]. The post 6 Metrics to Measure Content Performance appeared first on Marketing Insider Group.

Content 256

Content Content Marketing Best Practices Marketing 256

Biznology

APRIL 11, 2019

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green. But they’re eager, and ambitious, so I decided to compile a set of tips to help them get ready.

Tips 138

Tips Work Management Linkedin Domain 138

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

APRIL 10, 2019

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. Salesforce recently published its “State of Marketing Report,” which revealed that customers now have more demands of marketers than ever before. More specifically, 84 percent of customers say that being treated like a person – not a number – is “very important” to winning their business.

Marketing Report 128

Marketing Report Customer Satisfaction Paper Custom Publishing 128

Contently

APRIL 12, 2019

Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Marketing Insider Group

APRIL 10, 2019

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […].

Service 210

Service Customer Satisfaction Loyalty Activities 210

Adobe Experience Cloud Blog

APRIL 8, 2019

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Rev

APRIL 8, 2019

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.

Pricing 122

Pricing Price B2B Sales Marketing & Strategy 122

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un. “I think we launched Bad Boy Vodka right as he was coming back from his second trip to North Korea,” Johansson said. “At that point, feedback was still overwhelmingly positive.” Short

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Marketing Insider Group

APRIL 9, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them something you have done yourself. That’s why we were excited […]. The post How Content Agencies Are Marketing Themselves appeared first on Marketing Insider Group.

Paid Search Agency 198

Paid Search Agency Advertising Agencies Ad Agencies Marketing Agencies 2 198

Adobe Experience Cloud Blog

APRIL 10, 2019

The Power of Relationships. Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions. So how do you compete in saturated markets with the competition nipping at your heels? It’s all about relationships—good old-fashioned human interactions that build trust.

Account Based Marketing 133

Account Based Marketing B2B Thought Leadership Thought Leadership B2B Sales 133

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

APRIL 11, 2019

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be. Today’s post breaks down five ways you can support your sales team to become more productive.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Sales Qualified Leads 100

ATAK Interactive

APRIL 10, 2019

Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform is at the top of that list. As such, businesses often find themselves pitting the two biggest platforms, Shopify and Magento, against each other. Because it is such an important decision, choosing between the two can be frustrating and time-consuming. .

Marketing Automation Services 113

Marketing Automation Services Paid Search Agency Merchandising Domain 113

Marketing Insider Group

APRIL 9, 2019

Okay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results. And that’s the first lifehack for content marketers: hook the audience by promise you’ll solve their problem. But there’s a catch: […]. The post Creating and Promoting Content That Brings 100+ Badass Links in a Month appeared first on Marketing Insider Group.

Promotion 196

Promotion Content Content Marketing Link Building 196

Adobe Experience Cloud Blog

APRIL 12, 2019

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers into a minefield of misunderstandings.

Design 133

Design Thought Leadership Forecasting Marketo 133

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after Google and Facebook. 400 hours of video are uploaded to YouTube every minute. 6 out of 10 people prefer online video platforms like YouTube to live television.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Fusion Marketing Partners

APRIL 8, 2019

Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results.

Brand Identity 102

Brand Identity Branding Pricing Price 102

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. These influencers are taking up a lot of space, not only in conversations but also in company strategies that badly want exclusive access or seek to take advantage of their public and their credibility.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Content Marketing Institute

APRIL 12, 2019

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading → The post How to Use the 4 Most Helpful Reports in Google Analytics appeared first on Content Marketing Institute.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Act-On 111

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Convert

APRIL 8, 2019

Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies. It’s critical to the success of your business that you start incorporating content marketing into your overall growth strategy. You do, however, need.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Content 111

Biznology

APRIL 9, 2019

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. I suspect the same is true for you too. Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91