Sat.Aug 15, 2015 - Fri.Aug 21, 2015

article thumbnail

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

ViewPoint

In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. If you paused but just aren’t sure where to start, the following will provide some tips on how to move forward.

article thumbnail

6 Content Marketing Lessons to Learn from Monopoly

KoMarketing Associates

A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents. While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminat

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

I’ve long been intrigued by the notion that complex business decisions can be reduced to relatively simple rules of thumb. Perhaps I shouldn’t admit this, at least when it comes to decisions I might be paid to make as a consultant. But I think I may safely say that simple rules can often provide a default decision that still needs confirmation by an expert.

Paper 208
article thumbnail

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Key findings from the survey of more than 600 B2B marketing professionals include: * 80 percent of those surveyed report their existing lead generation programs are only slightly or somewhat effective. * 24 percent said they’re unable to gauge how well leads convert to revenue.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

ViewPoint

In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.

More Trending

article thumbnail

Landscape of MarTech Vendor Directories

Customer Experience Matrix

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. This would ordinarily be Scott Brinker's popular Chief MarTech Landscape but I've recently seen so many variations on the theme that I put together a composite slide instead.

article thumbnail

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Revenue? How could it actually impact that? But things are changing, and fast.

article thumbnail

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Now, we’re on to automating Twitter following, following-back, and unfollowing.

article thumbnail

4 Tricks To Master The Magic Of Modern Lead Generation

Marketing Insider Group

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how. It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

What's Your Story?

Sales Engine

Christopher Kogler, Narrative IQ. When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. Alternatively, something fascinating happens when we listen to a story. Not only is language processing activated, but also other parts of our brain become activated as if the same events are occurring in reality.

article thumbnail

How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. The question of solving the particularly challenging task of scaling up a global marketing organization made of multiple product lines, countries and account strategies is largely performed by trial and error marketing tactics by marketers with minimal foundation or understanding of

article thumbnail

SEO for content marketing: beyond what’s on the page

Biznology

Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. Social Matters. Social media matters not just because it can and should be a direct driver of traffic, but because the search engines include social media in their results.

SEO 161
article thumbnail

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. You have to know and believe that the world has changed, adapt, or risk extinction. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark).

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Marketing Enablement and The Technology Stack

ANNUITAS

“The Stack” is being written about quite a bit lately and with good reason. More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future.

article thumbnail

Value is Not Benefits

The Effective Marketer

I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. The discussion that ensued reminded me that for junior product marketing managers it sometimes can be too easy to fall into the product features trap and lose sight of what a product marketer brings to the table as it relates to messaging and positioning.

article thumbnail

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle.

article thumbnail

Content Is King Only When The Kingdom Is Interested

Marketing Insider Group

80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! This analogy derived from when I read bedtime stories to my children, Reily and Taylor, and I got to the story about the king. You know, where content is king.

Content 174
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Marketing automation has forever changed the way B2B marketing is conceived and executed. In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. Well-intentioned CMO’s may find themselves signing for a fancy new marketing automation platform only to wake up 18 months later in the proverbial drip-campaign gutter

article thumbnail

4 Adjectives That Should Dominate Your Email Subject Lines

Convince & Convert

David Ogilvy once famously observed that since five times more people read a headline than body text, once your headline was written, you’d “spent eighty cents of your dollar.”. But with email subject lines, it’s the whole buck. If your subject line doesn’t grab a reader, pull them in, and motivate them to open the email, it really doesn’t matter what the email says, what it offers, or how well-designed it is.

article thumbnail

The benefits of links for enterprise businesses

Biznology

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Citation. Promotion. Endorsement. Etc. Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition.

Business 147
article thumbnail

7 Proven Ways Marketers Working From Home Can Stay Motivated

Marketing Insider Group

As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends). But, is working from home all it’s cracked up to be? According to a meta-analysis of telecommuting research done at Penn State , the answer seems to be a resounding yes.

Planning 172
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

3 Tips for Achieving Alignment Between Marketing and Sales in the Field

Adobe Experience Cloud Blog

Author: Graham Gallivan Field marketers are significant assets to their organization (and I’m not just saying that because I am one!) Field marketing teams organize activities like tradeshows and networking events to drive brand awareness, attract prospects, and ultimately, help field sales teams cultivate pipeline. They get your company’s message outside the office walls and directly where it matters: in front of potential customers and industry heavy-weights.

Tips 105
article thumbnail

5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

If marketing and sales departments want to get firing on all cylinders, they need to work together. While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. But guess what? The sales department is one of the best resources for the marketing team to create and visualize new ideas ! (highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of

article thumbnail

Adaptive sourcing and digital transformation will put you in the winner’s circle

Biznology

Why do some companies seem to rely on their brand as the sole value, while others are able make headlines for all the right reasons? Why do some companies look like they are stuck in the past, and others are shaping the way to the future? Nowadays, one of the most frequently used buzzwords is the word transformation. Everybody has a plan to transform his business, while big companies aim to make the way they deliver services and products and how they interact with end customers more digitized a

article thumbnail

5 Keys For Planning Content For Mobile Audiences

Marketing Insider Group

Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly 60% of the U.S. adult population now owns a smartphone and almost half own a tablet. For many people, mobile content is their most common form of consumption. That doesn’t, however, mean that marketers are good at creating content that works well in the mobile environment.

Planning 171
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

[Infographic] What Happens When 30,000 Marketers Converge?

Adobe Experience Cloud Blog

Author: Ellen Gomes As a marketer it’s easy to get caught up in the day-to-day: head into the office, put your head down, power through your work. It feels good to stick to what you know, check things off your list, and be good at your job. But in order to stay good at your job, you need to constantly improve. You need to push yourself forward on a consistent basis.

article thumbnail

How to Adapt Your Brand for Instagram

Convince & Convert

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising op

article thumbnail

The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability

Hinge Marketing

In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. Further, those that did more frequent business research (at least quarterly), grew the fastest and were most profitable. Think about that for a minute.