| |
WEBMARKETCENTRAL MAY 12, 2008  SEO - Why a Small Business Needs a Blog The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. No matter how well the on-site optimization is done, it is tough to compete with the amount of content and external links that the established players have built up over time. del.icio.us | | | ACHIEVE MARKET LEADERSHIP MAY 13, 2008 What “Flavor” of Marketer Do You Need? Many have heard the story about Eskimos having 32 words for snow , given how important it is in their lives. Similarly, technology companies have many different classification for technology workers — from CTO to CIO, and from lead web developer to database architects. Most technology companies have a very clear idea about what these jobs entail and who qualifies for them. But many technology company executives are lost when they set out to build a marketing department. When I ask them what flavor of CMO (chief marketing officer) they need, they often freeze up. through which channels. Sales. | | | | | | | |
| -
LOOPFUSE | THURSDAY, MAY 15, 2008 IBM, Sun, and "The Community"
Being a former member of the jboss ranks, I can't help but laugh when I read folks from Sun and IBM endlessly pontificating in the blogosphere about OSS business models and “The Community”'s role. This focus on OSS and “Community” seems MORE >> -
MARKETING EDGE | THURSDAY, MAY 15, 2008 Marketing Edge
an excellent panel sponsored by the minnesota interactive marketing association was convened last night, great crowd and questions. the central question of the night however, seemed to be elusive. the panel was billed as who controls MORE >> - Blogger: Redirecting
For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company MORE >> -
BUYEROLOGY | TUESDAY, MAY 13, 2008 Bridging the Gap Between Sales & Marketing with Buyer Personas
The issue of sales and marketing alignment has been floating in the corporate hallways for several years now. What I am finding most interesting is that the definitions surrounding the "sales & marketing alignment" conundrum are, to use the proverbial expression, all over the map. What prompted me to think about this was Dave Stein's post, Marketing's Knowledge of Salespeople , on his Commentary on Sales Leadership blog. " I am sure some will find this to be quite a provocative statement. Like Dave, I served as a VP in both sales and marketing. MORE >> - Demand Generation Systems Shift Focus to Tracking Behavior
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). What struck me was that each vendor stressed its ability to give a detailed view of prospects’ activities on the company Web site (pages visited, downloads requested, time spent, etc.) Even though I’ve long known it was technically possible for companies can track my visits in such detail, I’ll admit I still find it a bit spooky. MORE >>
- Spotty Blogging for Next Few Days. PR MEETS MARKETING | THURSDAY, MAY 15, 2008
- What Email Marketers Need to Know WEBMARKETCENTRAL | THURSDAY, MAY 15, 2008
- Why Doesn't eMarketing Seem to Work? MY TRAVELS ON THE NET | WEDNESDAY, MAY 14, 2008
- Is US Health Care following the path of US Manufacturing? MARKETING EDGE | SATURDAY, MAY 10, 2008
- twitter PR MEETS MARKETING | MONDAY, MAY 12, 2008
- Are Americans Social-Media-Lazy? WEBMARKETCENTRAL | FRIDAY, MAY 16, 2008
- Should lead generation ignore current customers? B2B LEAD GENERATION BLOG | MONDAY, MAY 12, 2008
- Who Controls Social Media in the Corporation? No One and That’s a Problem MARKETING EDGE | THURSDAY, MAY 15, 2008
| |
