Sat.Aug 02, 2014 - Fri.Aug 08, 2014

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B2B Mobile Marketing: 15 Ideas You Can Use Today.

ViewPoint

'Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace.

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Lead Generation: It’s all about building relationships

markempa

'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward.

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

'I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story.

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Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

'We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. The role of the CMO and the nature of his relationships within the enterprise have been dramatically affected by this change as well.

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The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

'There’s a reason I’m not a professional copy writer, which is that I’m bad at it. But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features.

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Digital and Online Reputation Management

Biznology

'I will be attending Goodwill Industries International ‘s 2014 Summer Conference in Orlando, Florida , on Wednesday and thought I would share a flawed extended cut of the presentation with you before I chop it down to fit the forty-five-fifty minutes I have, down from the hour and twenty-three minutes it is right now. So, enjoy the extended version of the presentation.

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

'There is a lot of pressure on CMOs these days to have a big data strategy. “Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all

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Content Relevance- Keeps It Far From Boring

ANNUITAS

'Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? What does it take to have a “home run piece” as Doug Kessler calls it? It could be a few reasons, but most of all, it has to do with relevance of the content. According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts

NuSpark Consulting

'In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. According to LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities. However, simply logging onto a social media platform and expecting magic to happen will not suffice.

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Maximize your social media marketing with Twitter’s new analytics

Biznology

'For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing.

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9 Tips to Perfectly Pitch Your Guest Blog Post

Convince & Convert

'Themanaging editor rolehas existedsince traditional media emerged, however today’s digital editor has evolved into much more than a piece of paper and a red pen. A constantflurryof pitches and eagerauthors combined with the actual reviewing, editing, formatting, and publishing content makes for a very complex position. And now that content development is such a major part of successful business, the end goal of building a publication filled with wonderful content that their.

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#BADMarketing from Charmin

Crimson Marketing

'Just a little bathroom humor. #BADMarketing. Image: Courtesy of AdWeek. The post #BADMarketing from Charmin appeared first on.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners

Adobe Experience Cloud Blog

'Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with honey.

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Social Business Reality Check: the elusive executive support

Biznology

'Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. It’s a no-brainer, isn’t it? You look across the landscape of social business implementations, and typically the ones that have achieved some degree of success have many key executives embracing the idea of the 3 Cs of social: collaboration, communications and connections.

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Why Good Community Management Equals Great Business Development

Convince & Convert

'Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). Since then, I’ve moved on to the business development side of things, and have realized that the skills I developed while building community and developing content have been paramount to my success in the world of biz dev.

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Marketing in Higher Ed: How to Improve Your Grades

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re in higher ed, you’re probably under pressure to increase retention, graduation, and post-graduation employment rates – no small task, especially when you’re competing against other schools, fighting against social networks for attention, and dealing with squeezed budgets at every turn. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon.

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Changing perspectives in a world without barriers

Biznology

'For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better understand and better serve their needs. We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior.

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10 Company and Product Branding Tips from Microsoft

Convince & Convert

'At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels.

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Social Media Referral Traffic Tactics

EMagine B2B Blog

'By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. While social media should never be deemed as a sole source of leads or driver of business development, it can help in the cause.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Blogging 2.0: How to Convert Content into Leads and Sales

Hinge Marketing

'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique.

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How marketers help phishers succeed

Biznology

'What would you think if you received the email above? (I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.) But back to the question. What would you do if you got that email? Would you believe that email was actually from Verizon Wireless? Or would you think it was a fake?

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How the World Sees You Should Govern Your Social Media Style

Convince & Convert

'A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to determine how the world sees them – and more than 600 people participated. The assessment and the methodology were created by Sally Hogshead , a consultant, hall of fame speaker, and New York Times best-selling author. I recently chatted with Sally about her new book How the World Sees You (upon which the assessment is based) and the interesting commonalities among Convince & Co

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The Biggest Lesson from My First 60 Days as a Marketing Leader

SugarCRM

'The post The Biggest Lesson from My First 60 Days as a Marketing Leader appeared first on Salesfusion.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Marketing Automation: How to Choose the Right Software for Your Firm

Hinge Marketing

'If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. With so many marketing automation software solutions available, all with different capabilities and price points, it can be a daunting task to figure out which one is best for your firm.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

'We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Theres really nothing wrong in wanting BIG, except one small problemhaving to wait for it and sometimes, waiting too long. One of the key reasons for this waiting and often, failing to garner the desired results is a mire of legacy issues.

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How to Integrate Social Media in a True Omni-Channel Program

Convince & Convert

'Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. “We are currently on a transformation program to bring ideas, inspiration, small projects to life through our organization,” Siobhan says.