Sat.Dec 12, 2015 - Fri.Dec 18, 2015

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What Is Marketing? [A Rant]

Marketing Insider Group

There I was, minding my own business, resting after completion of a really awesome client workshop on content marketing strategy. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this article, Where Marketing Ends, Branding Begins by the normally salient and on-point Neil Patel. The article defines […].

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Why? Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

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The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye. As an independent research company, TrustRadius bases their content on in-depth user reviews and takes pains to maintain both credibility and transparency in the

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Customer Experience Starts with Your Employees

Webbiquity

This post originally appeared on Medium. Providing a great customer experience creates sustainable competitive advantage and higher profits. Here’s why that starts with designing a great employee experience—and how to do that. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Best Marketing Conferences Of 2016

Marketing Insider Group

As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year. Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. With over hundreds […]. The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group.

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How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business prod

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

Lattice

How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov of InsightSquared via the Engagio blog. All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts.

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What Exactly Is Quality Content?

Marketing Insider Group

“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to define and learn what makes “quality […]. The post What Exactly Is Quality Content?

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Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”. The gist of this is that people will increasingly delegate day-to-day decisions to computers, meaning that most purchases will be based on machines selling to other machines.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Importance of SEO and Conversion Optimization Together

NuSpark Consulting

Why Companies Should Spend Money on SEO. SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all. At one time, it’s true that it wasn’t actually all that necessary to spend on search engine optimization – and the goals of SEO were merely more traffic through higher rankings.

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How to Get Real ROI from Predictive Marketing and Sales

Lattice

Predictive marketing and selling can provide an enormous upside for enterprises. By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.

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Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […]. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group.

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Content marketing: how process powers success

Biznology

Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try to avoid sports analogies – not everyone is into sports – there is at least one parallel worth exploring. In both sports and business, what’s frequently lost in the discussion about winning is that the will to win isn’t some made-for-the-movies indomitable spirit.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Buyer Decisions Are Not What You Think

Tony Zambito

by Gregor Črešnar. When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Leading to many strategies and tactics devoted to attempts to market or sell to the rationale behind decisions and buying processes. Of late, the term “buyer’s journey” has come into vogue.

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Smiling’s our Favorite – Happy Holidays from Lattice

Lattice

Here’s what happens when you deploy predictive marketing from Lattice. As told by Buddy the Elf: You realize you have a problem. Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. Interactions between the two teams have become tense and painful. Clearly you need to fix the problem.

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Star Wars and Disney Reveal: The Force of Content Marketing

Marketing Insider Group

If Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next. As he thought about this, he remembered the Flash Gordon movies that […]. The post Star Wars and Disney Reveal: The Force of Content Marketing appeared first on Marketing Insider Group.

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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketin

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What’s Sales Enablement Got to Do with Demand Generation?

ANNUITAS

Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. In our mission to build demand generation that delivers real results, here are a couple to keep you up at night: B2B companies’ inability to align sales and marketing teams has cost them upwards of 10% or more of revenue per year , according to IDC. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot.

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3 Essential Ingredients For Your Engaging Sales Presentation

Kaon

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience.

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Inside Out: Why Anger Is The Key to Zen Content Marketing

Marketing Insider Group

The fact you are reading this article reveals, at least, two things about you: you are a content marketer you become an angry content marketer once in a while If I ask you the question “What does frustrate you about content marketing?” I bet you find several reasons to feel anger towards your work despite […]. The post Inside Out: Why Anger Is The Key to Zen Content Marketing appeared first on Marketing Insider Group.

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When free social listening tools don’t cut it

Biznology

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t. I mean, if all you want to do is detect a crisis leaping out of control, free tools can do that. If you are willing to sit a monkey in front of a keyboard to stare down the stream and extract what is important, free tools will work just fine.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

Remember that time when you wrote content to promote a new product the day before it launched? What about the campaign you nearly forgot to create for the event on Monday —but it’s Friday right now? Well, if you don’t remember, I certainly do. I’ve been there. And it sucks. But what if it didn’t have to be that way? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

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How to Create Evergreen Event Themes, Without the Christmas Trees

Adobe Experience Cloud Blog

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. If you’re a B2B event marketer like me, you reflect on everything that’s happened in the past year, the final projects that we’re about to wrap up, and what creative themed campaigns we’ll whip up for the new year.

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10 Ways To Boost Organic Search

Marketing Insider Group

The internet is constantly evolving. On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline. On the minus side, this means keeping up with the ever changing algorithm of Google search. When you take advantage of organic search techniques, you get access read more » The post 10 Ways To Boost Organic Search appeared first on Marketing Insider Group.

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How to Be a Better Marketer Through Mindfulness and Meditation

Hubspot

Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit. Little did I know that in my quest to stop biting my nails I’d unlock something much bigger for myself -- both personally and professionally.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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How Reese’s Took On Its Critics and Won

Convince & Convert

‘Tis the season for fun and festive holiday-themed offerings from companies. But what happens when your company’s holiday product doesn’t quite meet consumer expectations? As Reese’s recently found out, taking on critics in a clever way can actually generate more brand goodwill. (highlight to tweet). It started innocently. Consumers purchased Reese’s Peanut Butter Cup Trees, expecting to find a tree-shaped piece of candy.

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Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Adobe Experience Cloud Blog

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for

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Are You Ready To Create Undeniable Glorious Connections

Marketing Insider Group

Are you down with UGC? It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants you to come out and play. You don’t have to be naughty. But you do need to understand the nature of how it works and how it will evolve. UGC is the acronym for […]. The post Are You Ready To Create Undeniable Glorious Connections appeared first on Marketing Insider Group.