Sat.May 16, 2015 - Fri.May 22, 2015

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Dead is Dead! (At Least in Sales and Marketing)

ViewPoint

Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead. I grew up during a time when it seemed like a lot of things were dead: Paul was dead. (The rumor in 1969 was that if you played “Revolution 9” from the White album backwards, you heard the band in an apparent reference to Paul say, “turn me on, dead man.

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10 Top Marketing Thought Leaders in Social Media

Webbiquity

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Perhaps you’d look at existing “top” lists from other sites.

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What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. More importantly, this doesn’t just happen with unsuccessful strategies.

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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Changing the Sales Conversation [PowerViews LIVE Highlights]

ViewPoint

On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. Credited as the visionary and leading authority of the consultative sales movement, Linda is also a best-selling author of 10 books, including the recently released Changing the Sales Conversation.

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3 Marketing Lessons Learned in 3 Weeks

KoMarketing Associates

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. While I can’t possibly capture everything in one post, I thought I’d focus on three of the lessons I’ve learned through these various trips over the past three weeks.

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Why Buyer Personas Are Not a Waste of Time

ANNUITAS

A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” The article quoted Michael Jaschke, CEO of 48Bricks , an ad tech company, as saying, “The premise of trying to model consumer behavior based on massive amounts of data does not work.” Based on this and the belief from 48Bricks that you simply cannot understand your customers, the assertion is that putting effort into the development of Buyer Personas is a waste of time.

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How To Create A Thought Leadership Strategy That Supports True Innovation

Marketing Insider Group

Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience. The problem is that people throw the term “Thought Leader” around without any foundational evidence of what it truly takes to deserve the distinction.

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Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications.

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You Can’t Buy Thought Leadership: How Smart Content Marketing Works

Crimson Marketing

Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish thought leadership and build awareness through a smart content marketing campaign.

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Is SEO Dead? Long Live Social Search!

Marketing Insider Group

Let’s start with the basics of SEO. A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent. It’s designed by the masses, and therefore it’s often wrong.

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7 ways to use bloggers in your content marketing strategy

Biznology

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following in a particular arena – whether it’s parenting, skincare, or entertainment. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing.

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#BADMarketing on Memorial Day

Crimson Marketing

That awkward moment Heinz came across “happy” over dead servicemen and women… #BADMarketing. Source: Observer. The post #BADMarketing on Memorial Day appeared first on.

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Social Media Lessons From 8 Tech Support Companies

Marketing Insider Group

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. For the savvy business owner, the first step is research—which is why I dove into the tech support vertical to find 9 diverse examples we can learn from. 24/7 Techies – Facebook and Twitter.

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Does advertising or engagement build stronger brand equity among Millennials?

Biznology

The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits. The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Referral Marketing: Catapulting SaaS Businesses to the Next Level

Adobe Experience Cloud Blog

Author: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. It’s true that we all tend to highly value a recommendation when it comes from friends or acquaintances. A lot has changed since the first Software-as-a-Service ( SaaS ) venture came into being, and if we go by its growing popularity and acceptability, one can clearly say that this industry is on a roll.

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May Brings New Products and Updates from Google

EMagine B2B Blog

The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Here’s what I believe emagine’s B2B clients need to know. Goodbye Queries Report.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. Here are my best answers to 16 content marketing questions I received from a partner.

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What have you learned from Mobilegeddon?

Biznology

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. It’s caused a minor panic among sites that weren’t ready. Whether or not your site was affected by Mobilegeddon, you can learn something from it.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Adobe Experience Cloud Blog

Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin dispenser on a square blue table. An old jukebox featuring classic Italian crooners leans against the wood-paneled wall next to a pair of pinball machines. The pink speckles on the floor match the pink sugar packets, each of which is labeled in elegant cursive with the name: Bar Luce.

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How To Write A Successful RFP For Your B2B Website Project

EMagine B2B Blog

Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. Here are a few reasons why: The impersonal nature of them: “ DEAR VENDOR , we invite you to bid on this important project.” (This of course is after I reached out to them, personally addressing them by their name, and also included mine in the signature).

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“Who’s the Bad Guy?”

Marketing Insider Group

Children inherently understand the structure of stories, but somehow it’s lost as we become “professionals.” Many years ago, my wife and I would take our kids to Saturday matinees. Our daughter, Stephanie, loved them. She’d sit wide-eyed, barely able to see over the seat in front of her and absorb every movie detail. On the drive home, she’d alternate between quoting dialog and asking questions.

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Lessons from marketing leaders who took big risks

Biznology

Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – [link]. Last year, I was humbled when attending the first ever inauguration of leaders to the Marketing Hall of Fame. They put in perspective a lifelong commitment to our profession. Reflecting on the first ever event of the Marketing Hall of Fame, leaders shared inspiring stories of taking risks and pushing boundaries that included: Beth Comstock of GE shared how it can be lone

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Introducing The Definitive Guide To Mobile Marketing

Adobe Experience Cloud Blog

Author: Ellen Gomes Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. We’re willing to bet that this number is steadily increasing. Why? Because mobile devices are increasingly important to people, especially as device capabilities have expanded—replacing our calendars, phone books, home phones, physical maps, etc.

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3 Ways To Build Trust With Your Website Visitors

EMagine B2B Blog

As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. Phrases like “most flexible”, “best-performing”, “cutting edge”, “revolutionary” and other such self-proclaimed superlatives appear to elbow each other for more and better page space.

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12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

"You can create a business, choose a name,” Sir Richard Branson told Inc. magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. And it’s not just advertising, promotion, direct mail and website content that helps you sell. In professional services, it’s all about the quality of the people working on the front lines—their areas of expertise, their insights, and their ability to solv