Marketing Insider Group
MARCH 11, 2016
SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […].
Webbiquity
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward.
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Avitage
MARCH 10, 2016
The design point for your B2B sales content strategy must be your buyer’s engagement model, mapped against your sales strategy. Fundamentally, it must be conversation centered. Without well-defined and documented sales use case requirements, effective sales content strategy is not possible. Rarely do we meet companies that have even considered this, let alone defined and documented specific requirements.
ANNUITAS
MARCH 8, 2016
Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those personas aren’t going to get any cuter with age.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 7, 2016
With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Onalytica B2B
MARCH 9, 2016
Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is meant to be a collaborative effort, where programmers improve upon the source code and share the changes within the community. By reducing the restrictions of copyright, open source significantly decreases the costs to the consumer and the creators of derivative works.
Customer Experience Matrix
MARCH 6, 2016
I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use,
Marketing Insider Group
MARCH 5, 2016
You want to get people talking about your website, sharing the featured products and content, commenting under your post, and coming back to see what else you have to offer? Most of all – do you want to convert a random visitor into a customer? Of course you do! Why else would you invest time, […]. The post Tips On Building A Compelling Website That Generates Sales appeared first on Marketing Insider Group.
Biznology
MARCH 7, 2016
Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Writing in a casual conversational manner is crucial to the success of your website content. Take steps to identify your audience — see what they’re looking at, get rid of anxiety triggers, tap into the right POV, and most importantly, stop faking it!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
MARCH 8, 2016
The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. We had an opportunity to speak to Liz Miller, senior vice president of marketing at the CMO Council, for more insight into the results.
Cintell
MARCH 10, 2016
We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers.
Marketing Insider Group
MARCH 7, 2016
At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations. In previous years, popular predictions have been the internet of things, omni-channel and personalization, among others. With regards to content marketing, delivering relevant content to your audience, wherever they are, has typically been the mantra for most of these predictions, and […].
Biznology
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool.
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KoMarketing Associates
MARCH 10, 2016
I’ve gotten 12 business emails today. It’s only 9:14am. A “light” day in email marketing so far. My inbox isn’t alone. The email struggle is real. You feel it, don’t you? The Envelope Icon In My System Tray Haunts Me. Will I read and process each email, and the legions that will assuredly follow? Of course not. I’m pretty sure I hear from the same companies almost every day.
Sales Engine
MARCH 10, 2016
When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We all come into SEO from different paths, and I’d like to say mine was unique, but it’s not,” he said. “My goal was never SEO, it was writing on the side as a hobby about what’s come to be known as the Los Angeles Angels of Anaheim.
Marketing Insider Group
MARCH 8, 2016
One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has surpassed desktop as consumers’ preferred method of accessing the web. The daunting question all companies must answer correctly:How do we provide our customers with the best experiences across devices?
Biznology
MARCH 9, 2016
As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset. However, it has not escaped my notice, or that of others, that few practice the principle of scarcity as skillfully as they could.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Direct Response Coach
MARCH 8, 2016
Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working. You can measure campaign performance [.].
Convince & Convert
MARCH 7, 2016
Image via Unsplash. In many modern organizations, the right hand doesn’t always know what the left hand is doing. Marketing is… crafting messages? Sales… is building relationships? HR is… handling benefits? With each department so fervently focused on its own objectives, we often have a rather limited view of what our coworkers are actually tasked with.
Marketing Insider Group
MARCH 9, 2016
I am still having debates with marketers, agencies, and even marketing trade publication editors, who think native advertising and content marketing are the same thing. Content marketing can be defined many ways. But one thing that content marketing is NOT is advertising. Nor is content marketing a singular activity (like a native ad). Content marketing […].
Biznology
MARCH 11, 2016
Maybe you saw the stories. Google has a new head of its search division–who used to run its artificial intelligence group! So, obviously that means that Google is going to radically change direction to inject way more AI into search right? Um, maybe not. Here are just a few reasons that this might not mean anything: Google is already doing it.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ANNUITAS
MARCH 10, 2016
I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away. The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing.
Tomorrow People
MARCH 11, 2016
4 reasons customer experience is key to content strategy.
Marketing Insider Group
MARCH 9, 2016
We are well into 2016 – it’s March already! However, with the constant barrage of developments in marketing technology, I find it hard to shake off my predictive mode. It’s only natural for humans to want to know what’s in store for them and to prepare ahead of time for disasters (and triumphs) that might […]. The post 6 Trends In The Marketing Ecosystem To Prepare For In 2016 appeared first on Marketing Insider Group.
Tony Zambito
MARCH 6, 2016
by Alex Auda Samora. There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. The scarier notion is some may not even know it exists. What is this big problem? According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ambal's Amusings
MARCH 10, 2016
She knows I am no fun. So, she hangs out near the main door and waits for each of the boys to show up in the evening and make it “happy hours” Even if you didn’t believe in past lives, you would start believing in it if you see the love showered on both sides. … Continue reading Rainbow Days – On Waiting. Related posts: Rainbow Days – Falling off the Morning Routine Bandwagon.
Convince & Convert
MARCH 8, 2016
In most companies – especially B2B firms – sales and marketing don’t get along. Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. They sing the same song, but in very different ways. Yet, they are required to work together to accomplish company-wide objectives.
Marketing Insider Group
MARCH 8, 2016
If someone were to ask you, “What part of your business makes you the most money?” you might be tempted to respond “My sales team,” or “My product designers,” or even “Me.” However, what you should say without hesitation is “My marketing department.” Marketing is an essential element of doing business; without marketing, news of […]. The post A Practical Guide To Determining Your Perfect Marketing Budget appeared first on Marketing Insider Group.
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