Sat.Dec 13, 2014 - Fri.Dec 19, 2014

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Lead Generation via Influencers and Experts in 4 Steps

markempa

'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions.

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Stunning Study Reveals How to Increase Sales by 29-49%

ViewPoint

'Stephen Covey said, “The key is not to prioritize what''s on your schedule, but to schedule your priorities.” Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study).

Studies 228
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BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing

Customer Experience Matrix

'I’m as fond of hearing my voice as most consultants, which is very fond indeed. But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. ( Click here to see the Webinar and download the related paper.

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Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

'The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. Achieving the right balance between transparency and security, between leverage of marketing technology and good old-fashioned face-to-face contact is a topic that now noticeably faces IT and Marketing departments alike.

CMO 208
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014.

More Trending

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Three 2015 Marketing Predictions I Hope Are Terribly Wrong

ANNUITAS

'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. While trying to predict the future can be fun, especially when you predict correctly, I do hope that for several of these predictions I am completely wrong, as I hope – but not ready to predict – that 2015 becomes known as the breakout year for those in B2B marketing.

Forrester 181
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Do Self-Driving Cars Pick Their Own Gas Stations?

Customer Experience Matrix

'I had a delightful and well-lubricated dinner this week with Scott Brinker of @chiefmartec fame, ostensibly to discuss the next edition of the MarTech Conference but mostly just to chat about the industry and what comes next. Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating.

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

'Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing.

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Determining link quality within a link building campaign

Biznology

'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

'If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page. Your audience will appreciate your attention to detail, as long as you provide value.

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How Big Data Helps To Personalize Marketing and Impact ROI

Crimson Marketing

'Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience. This includes: personal data (e.g. name, gender, location), user preferences (or interests), purchase history, and online behavior. .

ROI 148
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25 Questions I Ask About B2B Content Marketing

Convince & Convert

'At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Here are 25 of the questions I’ve been asking to B2B companies about content marketing.

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Brand storytelling lessons from the Serial podcast

Biznology

'Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan Syed, who was convicted as a teenager of murdering his ex-girlfriend. (I’m so addicted I’ve now started to narrate my own life using Koenig’s tone, style, and voice: “The master bedroom was much colder than the rest of the house.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You actually have a marketing budget. You’ve redone your website and analysis shows your brand is recognized and remembered.

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The Holidays Are Here! The Psychology of Impulse Buying [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what is a holiday shopping trip without getting a little something for yourself? Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control.

Buy 105
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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

'Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought.

Blogger 154
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Why “Capitalism” must be re-branded – and how

Biznology

'The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials. The main cause of this tarnished brand image is the great recession and the extensive distrust of the banking and financial service industry. However, there are constructive ways that business leaders can restore trust in capitalism and their companies.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

'It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: What’s Hot and What’s Not in [.] The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope.

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Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings

Convince & Convert

'For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing.

Microsite 136
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Chasing the algorithm podcast and new book edition

Biznology

'Search Engine Marketing, Inc., Third Edition. A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we discuss the reasons behind updating our book, the changes in search marketing since our last edition, and how you can adjust to the shifts in search algorithms.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Top 5 Business Challenges for Accounting & Financial Services Firms

Hinge Marketing

'Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. At CPA firms across the country, aging baby boomers in senior roles are approaching retirement and driving consolidation. Throughout the marketplace, a pitched battle is underway to secure the top talent.

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The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts

Adobe Experience Cloud Blog

'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. For those of you just joining us, welcome. I encourage you to check out my original post about the new era of engagement marketing for context.

Planning 105
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The Coming Convergence of Social Media and Customer Experience

Convince & Convert

'Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing impor

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Improving Your Bing Ranking With Quality Content

EMagine B2B Blog

'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. However, up until recently ranking on Bing has used outdated ranking algorithms that relied heavily on the use of keywords. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Build Your Brand through Community Service

Hinge Marketing

'I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen. It was a nice change from the office, so a number of us took full advantage of this. People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause. All in all, good vibes all around.

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Why Marketing Automation Should Experience be on your Resume

SugarCRM

'The post Why Marketing Automation Should Experience be on your Resume appeared first on Salesfusion.

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The Coming Convergence of Social Media and Customer Experience

Convince & Convert

'Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing impor