Buzz Marketing for Technology

SEPTEMBER 24, 2008

Ning. Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. 1. Sign up and create your profile. 2. Introduce yourself to the rest of the community. 3. Check out the weekly activities by clicking on one of the links to activities in the box to the right.

Ning 171

Ning Web 2.0 RSS Social Networks 171

markempa

SEPTEMBER 22, 2008

To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Four bloggers have all agreed to post their answers to the email question simultaneously, each offering a different perspective, with all responses linked. They are: Ford Harding , student of selling professional services.

Personalization 120

Personalization Blogger Lead Nurturing Trust Marketing 120

Smashmouth Marketing

SEPTEMBER 22, 2008

As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible. I know, demand creation has nothing to do with the environment, but operating a company in a green manner feels good, is good and shares our message with others (employees, clients, etc.). One thing we do is mandate that the whole company to work from home.

Companies 100

Companies Skype Tagging Efficiency 100

Anything Goes Marketing

SEPTEMBER 20, 2008

The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. What are the core principles that are going to determine the success of an organization? Have to start with thinking about the competition – the competition to be the best vs the competition to be unique.

Planning 133

Planning Marketing & Strategy Business Pricing 133

Proteus B2B Marketing

SEPTEMBER 24, 2008

By now, I’m sure you’ve all heard about Getty Image’s PicScout bot that’s crawling the internet searching for unauthorized use of their images. It looks like it’s been around for at least a couple years. If you haven’t, well, Getty Images is a client of PicScout [www.picscout.com], an Israeli-based company employing technology that essentially trolls [.].

Cost 48

Cost Tagging Positioning B2B 48

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company?

Blogger 23

Blogger PR Outreach Practices 23

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Source: Pew Internet and America Life Project: " Networked Workers " Study. Michele Martin and Tony Karer have been blogging at the Work Literacy blog for several months now. Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work.

Social Media 106

Social Media Web 2.0 First-Mover Advantage RSS 106

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He is currently Global Director of Integrated Marketing for BearingPoint.

Thought Leadership 51

Thought Leadership Buzz BtoB Wiki 51

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Buzz Marketing for Technology

SEPTEMBER 25, 2008

Photo by Lynetter. I use a RSS reader and read feeds because it is part of my writing process. Lately, my RSS reading habits have changed. I haven't given up on it completely, but my process has changed. My feeds are organized into folders and the folders ordered by priority. Like a farmer tending his crops, I'd scan through each folder, each feed, bookmarking and annotating what caught my eye, and looking for patterns and connections.

RSS 100

RSS Paper Order Twitter 100

Buzz Marketing for Technology

SEPTEMBER 25, 2008

Jack Welch former CEO of GE's Q&A at the World Business Forum What going on with the economy today and who is at fault? One crowd is these damn investment bankers - when these investment banking firms went public they were playing with others people money – before they were playing with the partners' money. To let people without accountability make money where the only penalty was a cut in their bonus not in their head is wrong!

Best Practices 100

Best Practices Buy Cost Product 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Colin Powell gave a short speech over lunch at the World Business Forum He relayed a story about two Captains in the Army he had the pleasure to lead as a means of highlighting the importance of Situational Leadership. One time he told two of his Captains to “take that hill”. The 1st Captain ran off and proceeded to take the hill. But the 2nd Captain wanted to know what support would he get, what was the ultimate goal of taking the hill, why would we even want to take that hill?

Display 100

Display Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Sir Terry Leahy, CEO of Tesco's speech at the World Business Forum Tesco's core purpose – to create a benefit to customers across 2 tenets - Treat customers the way they want to be treated and deliver them what they want Simple but clear strategy to: grow the UK food business, to expand internationally, to become strong in general merchandise and to follow new customers into new markets These 4 aims all require unending focus on the customer – you can never know enough about what customers a

Merchandising 100

Merchandising Communities Trust Marketing Promotion 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Rudy Giuliani former 107th mayor of New York's Q&A at World Business Forum How is NYC doing today? It's doing wonderful – crime remains the lowest in the country, its clean, it's a place that you either love or hate. It's going through real difficulty lately since the Yankees aren't in the playoffs – oh you thought I was going to say something about Wall Street.

Allocation 100

Allocation Act-On Pricing Price 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate.

Web 2.0 100

Web 2.0 Paid Search Agency Companies Generation 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Slideshare.net (beta). Home. Browse. My Slidespace. Upload. Community. Tags. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post to Twitter. Post: New Communication Tech and Work Literacy Presentation. From: vyonkers , 4 days ago. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

WebMarketCentral

SEPTEMBER 23, 2008

Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Jim Collins author of Built to Last and Good to Great's speech at the World Business Forum Good is the mortal enemy of great – I been curious to understand what systematically makes companies great. We now have over 6000 years of corporate data to compare what's different. The single most important distinction is most companies are like twins in the same industry with the same resources but one makes a leap and becomes great!

Trends 100

Trends Resources Planning Tactics 100

Buzz Marketing for Technology

SEPTEMBER 25, 2008

Tony Blair former Prime Minister of Great Brittan's Q&A session at the World Business Forum On the topic of Crisis Management One can describe Crisis Management as everything that comes across ones desk – if you remember in my first term of office my objectives were clearly to focus on my top 3 priorities: education, education, education but in reality I was faced with 4 wars and the worst outbreak of foot and mouth disease!

Ad brokers 100

Ad brokers Education Analysis Studies 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Bill George author of True North's speech on Leadership at the World Business Forum The world is crying out for leadership – what can each of you do to make the world a better place? Today's environment is a product of a leadership crisis – leaders who take responsibility for their firm. They lose sight on why are they called to lead. Historically we have chosen people for their image rather than their substance – what do you expect you will get if you chose a leader based on image.

Lead Scoring 100

Lead Scoring Lead Ranking Customer Surveys Organic Leads 100

Adobe Experience Cloud Blog

SEPTEMBER 22, 2008

Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment. Here are some excerpts (or download the full PDF ): As B2B customers become more sophisticated and competition increases, the integration of marketing and sales becomes even more crit

Sales Qualified Leads 50

Sales Qualified Leads Enterprise Management Lead Scoring Lead Ranking 50