Marketing Insider Group

FEBRUARY 6, 2017

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.

Social Media 265

Social Media Social Marketing Media Advertising Mediums 265

Webbiquity

FEBRUARY 9, 2017

Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)?

Marketing & Strategy 216

Marketing & Strategy Loyalty Paid Search Agency Pricing 216

ViewPoint

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

B to B 152

B to B Cost per Lead Marketing Automation Services Inbound Marketing 152

Influitive

FEBRUARY 8, 2017

There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. However, there isn’t a.

Budget Programs 150

Budget Programs Marketing Report Marketing Organization 150

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

FEBRUARY 9, 2017

Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. The artificial intelligence system RankBrain is also shaking […].

Trends 220

Trends SEO Google Search Marketing 220

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process.

Account Based Marketing 138

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 138

Biznology

FEBRUARY 6, 2017

Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a few ideas for different kinds of video.

B2B Sales 131

B2B Sales Advertorials Trends Video Marketing 131

Marketing Insider Group

FEBRUARY 9, 2017

Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. With a simple Google search, you can find a handful of leading platforms where business owners can recruit, interview, and hire freelancers. With […]. The post Managing a Completely Remote Team of Over 250 Freelancers: Interview with Nathan Hirsch appeared first on Marketing Insider Group.

Work Management 211

Work Management Efficiency Cost Search Marketing 211

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. We spoke to Bart Mroz , co-founder and CEO of SUMO Heavy , for additional insight into the survey results.

Social Media 131

Social Media Advertising Agencies Social Marketing Peer-to-peer 131

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

FEBRUARY 7, 2017

I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score. Even though I couldn’t relish in the satisfaction of netting the winning shot, my coaches assured me I contributed to our wins by assisting other players.

Lead Ranking 124

Lead Ranking Multi-Touch Attribution Lead Scoring Leads 124

Customer Experience Matrix

FEBRUARY 10, 2017

You may have noticed that I’m writing a little less about artificial intelligence than I had been. It may be that Skynet has imprisoned the real David Raab to block him from issuing dire warnings about its imminent threat to humanity and replaced him with a less alarmist simulation. You can’t actually prove that isn’t happening. But the David Raab, or Raab-bot, writing this will tell you it’s because he’s concluded that AI is destined to become so pervasive that it doesn’t make sense to treat it

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Marketing Insider Group

FEBRUARY 8, 2017

I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. The caped superhero has been one of my long time favorites. […]. The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group.

Content 200

Content Spending Best Practices Marketing & Strategy 200

KoMarketing Associates

FEBRUARY 6, 2017

New research indicates that organizations are concerned about competitiveness in their respective industries, and many are turning to personalized marketing to gain an edge. The “Challenge or Be Challenged” report from Forbes Insights found that 70 percent of company leaders are “extremely concerned” or “somewhat concerned” about whether their business will still be relevant and competitive in two years.

Personalization 131

Personalization Business Advertising Agencies Touchpoints 131

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Social Media

DiscoverOrg

FEBRUARY 10, 2017

This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Smart Selling Tools, Inc., is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. Smart Selling Tools was also a co-sponsor of DiscoverOrg’s 2017 Growth Drivers Report.

Budget Programs 120

Budget Programs Customer Surveys Consulting Profiling 120

Prospectr

FEBRUARY 9, 2017

You may have heard the buzz term “disruptive” marketing. …But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing. When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” Consultants and other “thought leaders” often preach these things.

Paid Search Agency 120

Paid Search Agency Buzz B2B Sales User-Generated Content 120

Marketing Insider Group

FEBRUARY 8, 2017

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you. This “List of Lists,” covering the most crucial aspects of digital marketing, will […].

Tools 196

Tools Business SEO Marketing 196

KoMarketing Associates

FEBRUARY 9, 2017

Recent research indicates that delivering personalized video content can yield positive results for marketers. The “2017 Video in Business Benchmark Report” from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized videos. Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. and 11 a.m.

Video Marketing 123

Video Marketing Personalization Business Content 123

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Avitage

FEBRUARY 9, 2017

Our theme this year is Knowledge Delivered. Why? We are all knowledge workers. Knowledge is actionable information. We operate inside organizations where knowledge creates value and competitive advantage. This makes knowledge and content strategic imperatives for any business. But we have a knowledge delivery problem. Knowledge is locked away inside people’s minds, in content, within repositories, within systems.

Lock-In 120

Lock-In B2B Sales Paid Search Agency Order 120

Convince & Convert

FEBRUARY 8, 2017

There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too. You may not realize it, but it’s there, hiding in the shadows of your subconscious, waiting to be revealed through some past experience or relationship.

Social Media 147

Social Media Media Trust Marketing Trigger Marketing 147

Marketing Insider Group

FEBRUARY 7, 2017

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams […]. The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris.

ROI 191

ROI Marketing & Strategy Marketing Strategy Content Marketing 191

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. Furthermore, 80 percent of mobile users will browse ads they are interested in and 10 percent browse all ads no matter the content.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

FEBRUARY 8, 2017

Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. Still, not all of your customers will want to hit the books and study the new language.

Work Management 117

Work Management Allocation Customer Satisfaction Knowledge Base 117

Hive9

FEBRUARY 8, 2017

Most marketing technology purchasing decisions involve a process. At 42% of large companies , ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in. But the trickier question is: which ones?

Purchase 116

Purchase B2B Process Paid Search Agency 116

Marketing Insider Group

FEBRUARY 7, 2017

Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. Certainly, intriguing, well-researched and genuinely valuable content will be the foundation of your […].

Lead Nurturing 172

Lead Nurturing Distribution Tips Leads 172

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing and not truly building a relationship or offering a value exchange to the people you i

Generation 115

Generation Digital Transformation Thought Leadership Marketo 115

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

FEBRUARY 7, 2017

Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal kim chi-making kits on Etsy ? You could pander to your base as a marketing decision. Then again, birds of a feather work together. Even if all your market research suggests that your core is well on the other side of your personal moral and ethical line, maybe there is more than enough sales revenue to be had in your own camp.

Ethics 116

Ethics Amazon Transparency Paid Search Agency 116

Marketing Craftmanship

FEBRUARY 7, 2017

The most enduring injustice in the world of B2B marketing is that, very often, a firm with strong brand perceptions will be selected over a more qualified, but lesser-known firm. The old adage, “No one was ever fired for hiring IBM,” still rings true in every industry. And firms that understand this market dynamic, and work to build a marketing strategy to address the underlying human issues, can gain market acceptance and compete effectively against larger and better-known competitors.

Paid Search Agency 100

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

FEBRUARY 6, 2017

I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals. Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. The post Can We Adapt Ourselves To Adaptive Content appeared first on Marketing Insider Group.

Guidelines 153

Guidelines Content Linkedin Social Media 153