Sat.Feb 04, 2017 - Fri.Feb 10, 2017

Trending Sources

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  But, produce massive amounts of it to get in front of customers. Where nearly 1500 blog posts are posted every minute.  Whereby over 200 million email message are sent every minute.  Misguided.

How to Master Social Media Marketing in 2017

B2B Marketing Insider

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. Content Marketing

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Customer Experience is the Most Critical Part of Marketing Right Now

It's All About Revenue

89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. The notion of customer experience should not be underestimated as a key function of marketing moving into 2017.

Why We Scrapped All But One B2B Event Sponsorship in 2017

bizible

Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. In theory, events that will attract the target personas of your customers would seem like the perfect place to set up a booth and get to connecting. But that’s not always true.

Lead Generation Checklist

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Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Isadora Becker as Marge Simpson. By Mark Schaefer. recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” ” He had my attention! “If Google wants corn this week, we feed it corn.

7 Vital SEO Trends to Know for Google Rankings in 2017

B2B Marketing Insider

Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. The artificial intelligence system RankBrain is also shaking […].

How to Get More Results Out of Less Content

Act-On

My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got. We don’t promote it well enough. We don’t repurpose it often enough. The State of Content Promotion – and How to Fix It.

Talking Domain Reputation And What Email Marketers Need To Know

It's All About Revenue

Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we are seeing more and more over the past few months. Just Warming Up. Image source: Pixabay.

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B2B Marketing Trends for 2016

How to Build a Successful Content Marketing Campaign

bizible

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers. Those people are the ones who will become dedicated customers. Here are six steps to help you on your way. 1.

How to Build an ROI-Driven Content Marketing Strategy

B2B Marketing Insider

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” ” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams […]. Content Marketing

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What does digital transformation mean to marketing?

grow - Practical Marketing Solutions

Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? How do we make technology work for us in marketing?

One Thing is Killing Content Marketing and Everyone Is Ignoring It

Junta 42

Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer. In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Pest management? Most had e-newsletters. JoePulizzi.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

The Next Generation of Influencer Marketing

Modern B2B Marketing

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. This is an indicator of early maturity in influencer marketing.

The Secret to Creating Super Content Easily

B2B Marketing Insider

I remember reading comic books during my childhood. Yes, some of the best days of life. would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. The caped superhero has been one of my long time favorites. […]. The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group.

CMOs Not Happy With the State of Cross Channel Marketing

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. The Struggle Is Real. CMO Corner

10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

Hubspot

Here's the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. The not-so-good news? The competition is fierce. Are you guilty of using any of these on your resume?

The B2B Demand Gen Marketing Playbook

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. In fact, social media marketing requires a lot of patience and maintenance. Account Hacks.

652 Magnificent Digital Marketing Tools to Transform Your Business in 2017

B2B Marketing Insider

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you. This “List of Lists,” covering the most crucial aspects of digital marketing, will […]. Content Marketing

4 Steps to Standardize Your Data and Get Better Insights

It's All About Revenue

The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. They drive information into a database and record it there in a consistent, predictable, and homogenous way. So, have some standards. Brainstorm standards. Standardize data sources.

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Leveraging Unique Data For Powerful Content Marketing

bizible

As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable? To figure this out, we look at the data. What are people -- specifically our target contacts and accounts -- engaging with and what content is moving them down the funnel? For marketing to work, it must be a win-win.

A Content Formula for Complex B2B Organizations

5 Myths About Sales and Marketing Alignment Debunked

Modern B2B Marketing

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job. promise. Sure, they CAN, but they SHOULDN’T.

3 Content Distribution Tips for Maximum Lead Nurturing Impact

B2B Marketing Insider

Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. Certainly, intriguing, well-researched and genuinely valuable content will be the foundation of your […]. Content Marketing

3 Ways to Apply Technology to Enhance Customer Experience

It's All About Revenue

“See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. It’s a standard farewell that tells me, a proud modern marketer, that I’m in good company wanting to take every opportunity to offer consistently stellar customer experiences. The customer experience is not linear.

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened. As marketers, we love good stories. And that's where experiential marketing comes in.

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Six Key Steps to Successful Marketing Automation Adoption

What Does The Future Hold For Customer Marketing? Here’s 11 Predictions for 2017

Influitive b2b

There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. However, there isn’t a.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Filling the Gaps.

Virtual Reality Is Now a Marketing Reality [Gifographic]

Modern B2B Marketing

Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. But if you’re a B2B organization, don’t write yourself off just yet. All brands can partake.