Sat.Apr 11, 2015 - Fri.Apr 17, 2015

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Optimizing Lead Distribution for Higher Conversion

markempa

'Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it.

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What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

ViewPoint

'On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. It was a great opportunity to go behind the scenes with two tried-and-true opinion leaders and benefit from their wealth of knowledge and experience.

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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

'Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.

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Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

'Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

'As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken.

Keywords 193

More Trending

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

'My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. (Well, maybe a little.) But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ).

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

'Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.

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Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

'It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet.

Trends 174
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The past, present and future of link building

Biznology

'This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

'I was reminded today of my own story of professional growth and development. I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

'Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. A professional services company found me online last week and inquired about my outsource marketing services. I provided some information, but they decided to hire a sales person instead of investing in marketing.

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4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

'Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. IBM reports that 90% of the world’s data has been created in the past 2 years. That’s a staggering number! . Though more and more investment is being made in content marketing, challenges remain: Only 42% of content marketers believe they are effective with #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #conten

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Increasing your content marketing reach

Biznology

'If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Generating a Lead vs. Buying a Lead

Direct Response Coach

'I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing.

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4 Tips for Sharing Videos On Facebook

Convince & Convert

'Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on th

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Why Marketing Analytics And Metrics Are Related But Not The Same

Crimson Marketing

'Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. . Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Output measures – website traffic, social media engagement, and event participants.

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Today’s big branding issue: what should companies stand for?

Biznology

'The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades. This debate was supposedly resolved in 2000 when two reputable law professors, Henry Hansmann of Yale and Reinier Kraakman of Harvard, pronounced that the world’s legal systems should converge just on this shareholder value model.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

'There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective.

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3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

'When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool.

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Marketing Failure at Professional Services Firms: Who’s to Blame?

Marketing Craftmanship

'The Hinge Research Institute – a division of one of the nation’s smartest B2B marketing consultancies – recently published the results of its survey of 530 professional services firms representing accounting and finance; technology; marketing and communications; architecture; engineering and construction; legal; and management consulting disciplines.

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Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing

Adobe Experience Cloud Blog

'Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! We kicked off the Summit on Monday, bright and early (although, to be honest it wasn’t quite light yet), with our Fun Run along San Francisco’s Embarcadero and around AT&T park.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

'82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is not an isolated finding; I’ve read other research studies that have reported similar results. […] The post Content Marketing for Manufacturers: Overcoming Writer’s Block by Achinta Mitra appeared first on Industrial Mar

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Who Really Owns Social Selling?

Convince & Convert

'“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

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Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

'As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year. If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home.

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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Adobe Experience Cloud Blog

'Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Before we dive into what’s new, let’s take a step back and look at the way we used to think about marketing.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Social Media Marketing Mistakes to Avoid With LinkedIn

Hinge Marketing

'With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followersR

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Why Google is Going to Dominate TV Ads

Convince & Convert

'Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. As some of you know, Google has a project called “Google Fiber,” where they insert super high speed fiber Internet connectivity bandwidth in certain cities.

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Salesfusion Named a 2015 Cool Vendor by Gartner

SugarCRM

'The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner 104