Sat.Sep 25, 2010 - Fri.Oct 01, 2010

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B2B Marketing: Do you know how much your CEO really invests in demand generation?

markempa

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn't, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. It's written by Dave Green , the Director of Best Practices, Applied Research at MECLABS , the parent company of MarketingExperiments and InTouch.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such

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Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). During my extensive, um, research, I was very pleased to find the following picture to illustrate the concept of stages: I like this picture both because it's amusing (a

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Content Marketing Blues: the Battle for Attention

Writing on the Web

Content marketing with blogs isn’t as easy as it used to be. But like you, I can complain all I want to. It doesn’t matter. The good news is there are more people going online to read things they need to know, to solve the problems they have. The bad news is there are more blogs, more competition for attention. What do you need to do to win the battle for attention and survive the WIIFM flter?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Does Your Company Focus on Lead Generation or Lead Management?

NuSpark Consulting

Where Are Your Leads Going? It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up. 10-25% of leads are sales-ready; 10-25% of leads are not; that means 50-80% of leads are wasted if … [ visit site to read more ].

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What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis.  Problem solving and decision making in the business world is usually accompanied by a heavy prerequisite dose of being backed up by the quantifiable and the predictive.  We look at the quantifiable as if the numbers presented themselves will guarantee the results.  When confro

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Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose? This is not a philosophical question, although it is grounded in profound human needs and values.

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

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Is Our Addiction to ROI Killing Social Media?

Convince & Convert

Tweet Guest post by Matt Ridings , founder of MSR Consulting, a Digital Relationship Marketing Agency in St. Louis. He’s @techguerilla on Twitter. I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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In Technology We Trust

Biznology

Image by exfordy via Flickr. I don't know if this is an American thing, but we seem to have a trust in technology so deep that it can never really fulfill our fantasies. I thought about this on my trip to Europe when I saw a design for flushing a toilet that allows the person to decide whether they need a big flush or a small one. (I'll leave it to you to figure when each is appropriate.

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Content Marketers Answer the $64,000 Question…

Writing on the Web

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. These questions are asked and answered by a distinguished group of contributors to the Content Marketing Institute’s blog and you can read the post here: What Does Engaging Content Mean?

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. From quick home page makeovers to complete re-design and re-branding,there’s a lot of communication between the marketing team and web developers and designers, a process that involves lots of meetings, the developers spending hours on photoshop

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What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How do you get started in social media?

Biznology

Image by fredcavazza via Flickr. It's the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming that what they have in mind is all that can be done with social media. So, when a PR person asks, they look at social media as a communications mechanism.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

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How Success is Misunderstood

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional).

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Travel, Tweets, Trends – Social Media Runs Rampant in Adventure Travel

Convince & Convert

Tweet There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. Financial services. Utilities. Pharma. And a lot more. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s plastic surgeon: Adventure Travel!

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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In digital marketing, sometimes the enemy is us

Biznology

Image by Lynn (Gracie's mom) - I'm here & there via Flickr. I am old, so I remember the Walt Kelly comic strip from the '60s called Pogo, of which the most famous line ever was "I have met the enemy and it is us." In Internet marketing, it is so often true that we are our own worst enemies. I was reminded of that recently when I taught one of my many classes to veteran marketers looking to understand this Internet thing.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launc

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15 Inspirational Quotes About B2B Marketing

Adobe Experience Cloud Blog

No matter what your role in B2B marketing , inspiration is something we can all use. As such, we’ve gathered 15 of the most inspirational quotes about our industry below. Check out the quotes now, from industry leaders including Seth Godin and Chris Brogan, and bookmark this page so it’s easy to find later when you need that extra bit of insight to guide you through the day: Seth Godin : The only way to consistently grow in B2B is to be better than very good.

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microMARKETING Requires Bayonets, Not Grenades

Convince & Convert

Tweet As an experienced marketer who has worked with dozens of big companies in his agency career (he’s currently a VP at Powered ), Greg Verdino has had a ringside seat for the evolution of communication. He successfully documents that evolution in his new book microMARKETING : Get Big Results by Thinking and Acting Small. Written with a level of urgency and power that is an unfortunate rarity in contemporary business books, microMARKETING feels a lot like having a conversation with Verdi

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Do Your SEO Tactics Work for Everyone?

Biznology

Image via Wikipedia. In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines' rules or not. If you are interested in how to make a case for white hat SEO, then check out my latest post on Search Engine Guide, " Do Your SEO Tactics Work for Everyone?

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Day #2 Pardot User's Conference—Multiplying Results at Every.

ViewPoint

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Hold on to your little dog: The New B2B Marketing Manifesto

Adobe Experience Cloud Blog

“We’re not in Kansas anymore.&# This is how Velocity introduces their newest eBook , The New B2B Marketing Manifesto. This Judy Garland quote rings true in this new B2B marketing landscape. Similar to Dorothy, it’s like marketers were in a whirlwind with the advent of the Internet, and arrived in a world with new media, new buying processes and new expectations from management.

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Women and Chocolate in B2B Marketing

MLT Creative

As a behavioral scientist, I am constantly looking at what we can do as B2B marketers to influence our customers’ buying behavior; thus, when my colleague Kelly Pires forwarded me this interesting article about marketing to different genders in B2B, I knew I had to check it out. Titled “ B2B Marketing to Men vs. Women ,” the article told of how a business products company performed a test to see which of the following two offers would work best on their 75 percent female target

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The Marketer’s Guide to B2B Swag Strategy

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

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Small biz starved for Internet marketing knowledge

Biznology

Image by DavidErickson via Flickr. by Frank Reed. This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to provide expertise in all areas of marketing (both online and offline) into one place so SMBs and the local business community could learn.

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Day #1: Pardot Users Conference—Lead Management Live from the ATL

ViewPoint

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Putting the Customer First in the Channel

Adobe Experience Cloud Blog

At this point, most “inside baseball” followers of the revenue performance management space have probably seen Eloqua’s announcement late last week that they are terminating their relationship with The Pedowitz Group (TPG). Eloqua’s stated rationale is that they are an “IP company”, and that, as such, they can only partner effectively if it is on an exclusive basis.