Sat.Oct 11, 2014 - Fri.Oct 17, 2014

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Building Your Strategic Lead Generation Portfolio

markempa

'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. The best marketers approach their work like a portfolio manager would run a mutual fund. Portfolio managers are constantly thinking about, and testing, the optimal investment strategy. They analyze the financial marketplace and make choices that balance high risk and high reward with tried-and-true methods to achieve the highest return from their investment

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4 Great Reasons to Take the Sales Performance Optimization Survey Today

ViewPoint

'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. The survey itself took about 12 minutes, and since the form allows you to save as you go, I could be interrupted and not have to start over.

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Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

'Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. That is, of course, easier said than done.

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SMX East 2014: Key Takeaways & Statistics from the Show

KoMarketing Associates

'At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow. The nice thing about the takeaways session is it lets you hear about sessions you may have missed and see what was important to others in the industry.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

'Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life.

Practices 189

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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. The only thing that’s certain is a CDP will create a multi-source database of customer information. Among the still-optional features are identity association (stitching together individual identifiers from different sources), predictive modeling, decision logic to run marketing campaigns, and message delivery.

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5 Best Practices for Engaging a Global Audience

ANNUITAS

'*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals.

Practices 161
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How to Lure Readers to Your Blog from Social Media

Writing on the Web

'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media?

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Link Building Basics: Tracking Results

Biznology

'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. In previous posts we covered the basics surrounding: Niche analysis. Site audits. Finding link opportunities. Vetting link prospects. Outreach. In this final post we will discuss one of the most crucial portions of link building – tracking results.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Dreamforce 2014: Process Is More Important Than Analytics

Customer Experience Matrix

'photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. The analytics cloud* is a step forward only because Salesforce has been so far behind: it bulk loads data into a star schema relational database using inverted index for speed, which is

Analytics 163
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Keys to Optimizing a Website to Drive Conversions

NuSpark Consulting

'A good website can make or break your marketing efforts. Without the proper elements in your web design, you could lose out on leads. Not only should your website catch the eye of prospective customers, but it should also serve a purpose: increase conversion rates. By incorporating a great design, interesting content, easy navigation, and a clear call to action, you can have a website that truly works for you. .

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How to Help Your Social Media Customer Service

Convince & Convert

'Image via BigStockPhoto.com Customer Service and Social Media Marketing both require a lot of thought to be done well. If your thought process is constantly re-inventing the wheel of your responses, you can burn out. By following a process that fits your specific needs, you can create some thought-efficiency, saving some of your brain power for innovation and customer delight.

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Increasing engagement in content marketing

Biznology

'You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Here are a few tips on increasing engagement. It may sound redundant, but perhaps the simplest way to increase engagement with your content marketing is to build opportunities for engagement right into the content.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Purpose Driven Methods Experts Use to Crush Content Shock

Crimson Marketing

'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. It’s easy to mock Mark Schaefer’s theoretical discovery as overreaction. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers.

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Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

'The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In “How to Buy /Sell Professional Services,” author Warren J. Wittreich explains the differences between extrinsic and intrinsic selling. Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a pro

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3 Ways to Incorporate Nostalgia in Marketing

Convince & Convert

'Image via BigStockPhoto.com How do you define nostalgia? To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared. Nostalgia is unique to everyone, of course, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness.

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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with the traditional goal of companies – to maximize shareholder wealth? Will the brand image benefits convince investors otherwise? There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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#BADMarketing at Rhodes College

Crimson Marketing

'This may have the opposite effect than the one intended. #BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing at Rhodes College appeared first on.

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[Infographic] What’s in the Cards? Decide Your Marketing’s Fate

Adobe Experience Cloud Blog

'Author: Ellen Gomes As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. This is not a small task — today’s marketers juggle more than ever: documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and more.

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A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

'Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? I wrote a book showing them how, and it launches November 4. The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

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Marketing Automation: Combining Nurture with Education

ANNUITAS

'October 16, 2014 – RightOn Interactive. Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? Attracting people that want to be attracted? Nurturing and education.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

'Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time. Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.

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The Real Cost of Sending Bad Email

Adobe Experience Cloud Blog

'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases

Cost 105
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Does Your Email Help or Hurt

Convince & Convert

'Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten , author of the new book “ UnSelling ,” among others, was on my Social Pros podcast , and he has a really interesting concept in that book called the brand pulse. What he says is that you are never neutral about any brand.

Press 148
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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Interesting Infographics: The Incredible Way Your Brain Sees a Logo

LEADership

'Did you know that in 400 milliseconds of seeing a logo, your brain will trigger an emotional response and even behavioural change? Thanks to LogoMaker for this interesting infographic. As this infographic is very visually based, I am going to let you simply look at it below. Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation?

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Create an Event Oasis: The Top Reasons to Host a Lounge

Adobe Experience Cloud Blog

'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.

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This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film

Convince & Convert

'With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original Instagram video inspired by a favorite horror movie moment with the hashtag #FandangoScareContest.