Sat.May 09, 2015 - Fri.May 15, 2015

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied. What MDC Dot really does is serve organizations that wrangle a herd of independent sales people, like financial advisors or direct sales representatives.

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When One Out of Ten is an Abject Marketing Program Failure

ViewPoint

The sales manager, Bob, said to me in a gleeful voice, full of enthusiasm and hope: “We’re winning one out of every ten of our proposals, and we’re ecstatic.” I didn’t know how I was going to break the news to him that if this was the best they can do with their marketing program, they will never have more than an ‘also-ran’ business that earns a basic living for its founder, but never makes a significant mark in the marketplace.

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How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that.

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Growth Hacking: Not Just for Start-ups

Marketing Insider Group

Growth hacking in tech is hot. Every entrepreneur knows it. It’s being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”.

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Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). In analyzing the results from last year, it was clear that the majority of B2B enterprise organizations are in the process of maturing their Demand Generation practices and acquiring the right skill sets to do the job.

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How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea. There’s so much going on with audiences on the outside, that there’s little time left to think about our employees.

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SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire an

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Can Google find you in your online store?

Biznology

With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Online, you can become a broker.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Bring on the platform age. Brinker: There’s tremendous change happening in the B2B marketing technology landscape.

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5 Marketing Lessons From Warby Parker

Marketing Insider Group

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an idea of the viral success of this brand, during it’s first year in business, the company made its annual revenue target in just three weeks.

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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges.

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What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands

Crimson Marketing

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%. With the massive popularity of social media and portable computing devices, customer feedback is now plentiful, influential and increasingly pivotal to brand success.

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Is Marketing Broken?

Marketing Insider Group

Yeah I said it. “Marketing is broken.” In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. I’m sorry if that’s hard to hear. Hey, I’m one of you!

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar. Their greatest similarity is that both [.]. The post Direct Mail vs.

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“Marketing is Dead” and Other Thought-Provoking Statements from B2BCamp Atlanta

ANNUITAS

The vibe was noticeably relaxed at last week’s B2BCamp Atlanta event: local sales and marketing superstars gathered at Tech Village, chatting about current obstacles and recent successes at the office. With beer and pizza in hand, the scene could have been mistaken for a post-work happy hour and that is exactly the point. For Kevin O’Malley and Nate Kristy, the founders of B2BCamp, their goal is to create an “unconference” environment, where the B2B community can gather to network and collaborat

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Increasing engagement in content marketing

Biznology

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. This month, let’s look at another important metric: engaging with your (newly enlarged) audience. Our goal in increasing engagement is to build trust, create a solid relationship, and move your audience toward profitable action.

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Five Ways Marketers Can Personalize The In Store Shopping Experience

Marketing Insider Group

Any retailer knows the supreme importance of the in-store visitor. It doesn’t matter by what means they were brought into the establishment (short of asking to use the bathroom); once they are inside they are a retailer’s best bet for an immediate sale and continuing patronage. The in-store shopper’s experience must be pleasant and convenient. They must be acknowledged immediately, not left to wander around on their own and then wander out again.

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Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Proving ROI and understanding how to measure the success of your online community are not only important in order to satisfy the C-suite, but also critical to the long-term viability of your program.

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Choosing metrics that drive content marketing ROI

Biznology

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Does the response to your content and creative move the needle?

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Growth Hacking: Not Just for Start-ups

Marketing Insider Group

Growth hacking in tech is hot. Every entrepreneur knows it. It’s being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.

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The Lead-form Thank you page; A critical page to engage new leads

NuSpark Consulting

Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale. Remember, you’re now going to have to make an effort to nurture that lead to build a relationship. The best way to start?

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Video Marketing of the Future: How GoPro Ups Your Marketing Game

Adobe Experience Cloud Blog

Author: Dayna Rothman When one real estate firm employee’s daily grind became too saturated with routine, he decided to take matters into his own hands.What did he do to snap out of his routine? He strapped a GoPro camera to his body and recorded his mundane workplace activities for an entire day. He then edited the footage into a fast-paced series of boring-turned-awesome tasks.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Digital Transformation: Digital Darwinism or survival of the nimblest?

Biznology

This is my second blog post covering the topic of Digital Transformation. You can read the first one here. As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created.

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Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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Salesfusion Helps Marketers Drive Inbound Traffic with Built-In SEO Optimization Tools

SugarCRM

The post Salesfusion Helps Marketers Drive Inbound Traffic with Built-In SEO Optimization Tools appeared first on Salesfusion.

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