Sat.Apr 25, 2015 - Fri.May 01, 2015

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. During that game the Fighting Irish players said Hail Mary prayers together before scoring each of the touchdowns, winning the game 13 to 3.

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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). This lead to enough questions about the data that it now seems worth a blog post on the topic.

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Is Your B2B Marketing Valuing C2B?

KoMarketing Associates

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. A retail example would be when a college student sells their used textbooks to a book reseller, who then resells them.

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Experiences:The 7 th Era of Marketing

ANNUITAS

Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? If not, it’s time to hop online and get your copy today. The book, written by Carla Johnson and Robert Rose , provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns. Experiences is based on five years of research and shares new ideas on what determines marketing success including putting strategy before structure and how to create content-driven experien

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Task management is time management: 3 tools that work

Biznology

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn.

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A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. Well, they [.]. The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing.

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Modern Marketing – How Can We Do It Better?

ANNUITAS

It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event. There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Not because they were fads in 2013, but because they’ve been accepted as the standard in modern marketing.

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Are you thinking clearly about the search ranking algorithm?

Biznology

Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. The way that you have responded to this news says a lot about how successful you are as search marketer.

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Why choose marketing technology?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Today experience, marketing expertise, great speaking and writing abilities, a strategic approach and a broad understanding of marketing tactics are what you should expect in a quality marketing consultant.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

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How much does customizing your marketing technology cost?

Biznology

I have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. They’ve spent so much time, money, and energy customizing their marketing technology that they have painted themselves into a corner, with no easy way out. I’m not saying you should never customize technology, but you should be thinking very clearly about the kind of customization you are implementing, as well as what its true cost is.

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#BADMarketing from La Vela Restaurants

Crimson Marketing

We do love seafood. We don’t love a seagull superimposed on this woman’s body. #BADMarketing. Image: Courtesy of Webneel.com. The post #BADMarketing from La Vela Restaurants appeared first on.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future

Adobe Experience Cloud Blog

Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? How does this new digital-first world effect the traditional B2B salesperson?

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. When the book was published last fall, there were some definite signs of email heading in this direction.

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Understanding consumers

Biznology

Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe it. People spend most of their time on the go online, and they become receivers of crazy amounts of information in real time. At the same time, we add more machine-to-machine dialogues into the perspective.

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Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.” Those are all great and valid reasons for industrial companies to […] The post Industrial Content Marketing – Selling the Problem not Just Solutions by Achinta Mitra appeared first

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Content Cultivation Can Reinvigorate Your Content Marketing Efforts

Adobe Experience Cloud Blog

Author: Anne Janzer Where do you get the content for your content marketing efforts? You may create your own, either in-house or with hired help. Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns.

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S.

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WordPress Version 4.2.1: What You Need To Know

EMagine B2B Blog

If you haven’t already heard, on April 23, 2015 WordPress released Version 4.2 named “Powell”, in honor of jazz pianist Bud Powell. This update is complete with new features that will help you communicate and share globally with a new and improved plugin, PressThis, extended character support including native Chinese, Japanese and Korean characters and much, much more!

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5 B2B Social Media Tips to Drive Prospect Engagement

Hinge Marketing

Transparency and responsiveness have long been cornerstones of good business practice. Today, they are critical elements for success in a business environment where communication with one’s network of friends and followers is just a few clicks away. As a professional services firm, your brand depends on your reputation for open, responsive communication.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Do Brands Really Listen?

Adobe Experience Cloud Blog

Author: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what alarms do they set off? Will buy anything at Target–PING! Loves memes–PING! Makes purchases at online retailers at least once per week–PING! Regularly browses bridal registries for the five weddings she’s attending this year–PING!

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How to Build a Brand from Scratch

Convince & Convert

What’s the best way to build a brand from scratch? By listening to other people. Vincent Rescigno asked me on Facebook if I would cover this topic, and so I am. Thank you for the question, Vincent. If you’ve got a topic that you want me to talk about on Jay Today , leave me a comment on Facebook, Google+, YouTube, or other. So Vincent asked, “How do you go about creating a brand from scratch?

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emagine’s Employee Spotlight: Katie Rose

EMagine B2B Blog

Welcome to another installment of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. This month we are excited to feature Katie Rose, who recently was promoted to the Director of Website Support & Maintenance – congrats!

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Critical Email Marketing Do’s and Don’ts for Professional Services

Hinge Marketing

Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of do’s and don’ts will help you break free from the constant “should I?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers

Adobe Experience Cloud Blog

Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you? What would you look like? These are the crucial questions you need to ask yourself before creating an online shop. In a nutshell, the idea is to embody and essentially “become” the store. But all of this is useless if potential customers don’t convert into actual customers.

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Why You Shouldn’t Try to Be Everywhere in Social Media

Convince & Convert

Tweetable Moments Automation is not a dirty word unless it’s the only thing you’re doing. jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. At the start, Jason was pitching social all of the time, but no one wanted to convert. People were hungry to know about it, but didn’t trust it, so they weren’t willing to invest in it.

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EMERGENCY! My Site Broke – Now What?

EMagine B2B Blog

Picture yourself in this situation… . It is first thing in the morning and you have a tight deadline to meet. You have to publish a new press release that coincides with a big company announcement. You log into your site, have everything set and ready to go, check the page, and nothing is displaying properly. Is it that something was posted wrong?