Marketing Insider Group
MAY 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 18, 2010 Subscribe 7 Common B2B Social Media Marketing Mistakes Share Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space.
Customer Experience Matrix
MAY 18, 2010
I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories.
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markempa
MAY 18, 2010
In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. I think most realize quality leads are what sales wants (and the ones that will close) but the quantity of leads always seems to be top of mind with CEO’s which force marketers sw
Chris Koch
MAY 21, 2010
Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Social media is beginning to teach us that long qual forms are going the way of the dodo.
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Tony Zambito
MAY 17, 2010
Image by Getty Images via Daylife. In sports today, there is plenty of talk about parity in teams for such leagues as the NFL, NBA, MLB, and NHL. To some sports writers, this has not been a good thing and they long for the return of the dynasty teams to love or hate. Such teams not only dominated but stood apart in their appeal to both the avid and the average fan. Creating a national following that rivaled some of the best marketing and advertising prowess dreamed up by Mad
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
MAY 20, 2010
Improving marketing performance is not just about implementing the right technology; it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification. You may have the best content in the world, but there are just some things that must be discovered through a human, two-way conversation. To put some perspective on how the human touch impacts marketing performance, I was interviewed by Chris Doran to focus on the importance of leveraging personaliz
NuSpark Consulting
MAY 19, 2010
At this point, all business owners should be aware of the exponential potential that social media has for a business marketing. With today’s “Go Green” revolution, not to mention we’re a part of the web era, it is an essential set of tools to reach your customer base. They say that your greatest marketing tool is [.]. Tags: Advertising Content Social Media.
WriteSpark
MAY 18, 2010
“I will send the first draft to you next week.” A typical commitment from a freelance writer, who will consider a week or more a reasonable amount of time to research, write, and polish the first draft of any but the simplest of sales documents. But if you are facing a “we need it yesterday” deadline as a marketing communications manager, a writer’s schedule may seem unnecessarily leisurely.
Customer Experience Matrix
MAY 18, 2010
Last week's post Why Marketers Don't Measure generated some interesting debate on whether the problem is lack of time or lack of knowledge. It dawns on me that this should be a testable question -- something the assembled measurement gurus should find congenial. My initial thought is an a/b test of email headlines, one offering "quick and easy ways to improve your marketing measurement" (i.e., time) and the other offering "learn how to do a better job measuring your marketing results" (i.e., kno
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Point
MAY 18, 2010
I was reminded today of just how successful the marketing automation vendors have been (to their credit, it must be said) in defining their solutions as the answer to today’s marketing problems. That conclusion was prompted by this question, posed on Focus : “We want to start doing more lead nurturing with our leads, and really aren’t quite sure how to go about it.
Ambal's Amusings
MAY 17, 2010
Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?
Tony Zambito
MAY 16, 2010
Image by Getty Images via Daylife. When we are faced with choices, sometimes they can be gut wrenching. There are choices we have to make that can be especially personal as well as heart breaking. History has recorded good choices as well as bad choices throughout time. Imagine that you are President Truman and you are faced with the choice of using the Atom Bomb to end the war against Japan. President Truman must have been confronted with many sleepless nights as he
Webbiquity
MAY 18, 2010
There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet).
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Customer Experience Matrix
MAY 20, 2010
Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. I wasn’t able to get a copy of the full survey results, despite two requests to Omniture and even filling it out myself, which was supposed to yield a copy that compared my answers with my peers'.
The Effective Marketer
MAY 18, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.
B2B Marketing Traction
MAY 20, 2010
Tweet. It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. When I analyze B2B marketing results, I look at several stats.
Webbiquity
MAY 20, 2010
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
MAY 18, 2010
Image by Getty Images via Daylife. You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind of relationship you have with your bank You take for granted that its policies are more important than who you are, but does it have to be that way?
Adobe Experience Cloud Blog
MAY 16, 2010
These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Here at Marketo, we’ve had our own fair share of B2B social media marketing success.
Online Marketing Institute
MAY 18, 2010
Home About Resources Archives Subscribe Consulting Contact Online Marketing Blog BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » B2B SEO: Content Sourcing & Optimization Lee Odden on May 3rd, 2010 B2B , Content Marketing , Online Marketing , SEO , SEO Tips Share B2B marketers have always been in the business of “ content marketing “ with white papers, case studies, webinars, demos, free consultations, ebooks and the like.
Webbiquity
MAY 17, 2010
In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
MAY 20, 2010
Image via Wikipedia. I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my talk, " How Web Marketing Changes the Old Marketing Rules.") I spent lots of time hammering away at how to do it wrong quickly, how to experiment in marketing, and how to measure the results.
Adobe Experience Cloud Blog
MAY 19, 2010
These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.
MLT Creative
MAY 21, 2010
This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! I might be getting ahead of myself, so let me explain. We all know that Elvis and Bachman-Turner Overdrive (yes, I just went there) made the abbreviation "TCB" (short for "Taking Care of Business") popular, but when you're B2B marketers like us here at MLT, it's also important to make the most of each day, and better serve your
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
MAY 20, 2010
Image via Wikipedia. by Frank Reed. OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can't change that. I have looked, but there is not an app for that. Because I am a little older, I have reference points that many of the young whipper-snappers of the Internet age will simply shake their heads at, so that their cool eyeglasses will fall off their heads (whether they have lenses or not).
Industrial Marketing Today
MAY 21, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.
MLT Creative
MAY 17, 2010
Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.
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