markempa

AUGUST 19, 2012

Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

Social Media 242

Social Media Social Marketing B2B Marketing SME 242

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Mainstream journalism has always skirted at the seamier edges of life. The dumbing down of the national press by agenda-driven media barons has seen an ever-increasing slew of scandal and sleaze clogging the front pages of low-rent publications.

Content Marketing 228

Content Marketing Press Content Internet Marketing 228

Customer Experience Matrix

AUGUST 23, 2012

Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations.

Eloqua 195

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 195

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

Marketing Report 189

Marketing Report Trends B2B Marketing Allocation 189

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. When companies hesitate implementing a corporate blog program, they can be left behind the eight-ball when prospects determine which firms they wish to do business with. .

Lead Scoring 183

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 183

Customer Experience Matrix

AUGUST 23, 2012

Today I’ll present the third and (mercifully?) final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. We define small to mid-size business as companies with $5 million to $500 million revenue.

Eloqua 194

Eloqua Act-On Marketing Automation Services Marketo 194

ViewPoint

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. A cascading failure is a failure in a system of interconnected parts, in which the failure of a part can trigger the failure of successive parts. Such a failure may happen in many types of systems, including power transmission, computer networking, finance, bridges, sales and marketing, (the last two are our words).

Work Management 174

Work Management Marketing Automation Services Marketing Management Wikipedia 174

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. When companies hesitate implementing a corporate blog program, they can be left behind the eight-ball when prospects determine which firms they wish to do business with. .

Lead Scoring 183

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 183

Marketing Insider Group

AUGUST 21, 2012

I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful and effective marketing creates value for the business. And so, occasionally, my colleague Rob Krekstein , who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand generation programs that produce real business results.

Demand Generation 168

Demand Generation Demand Multi-Touch Attribution Generation 168

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. But does Skittles have something to teach the rest of us?

Social Media 156

Social Media Media Social Networks Wikipedia 156

Customer Experience Matrix

AUGUST 20, 2012

One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The approach I settled on this time is to compare the average score of each item against its average in the previous edition, six months earlier.

Marketing Automation Services 152

Marketing Automation Services Marketing Management Vendors Marketing Report 152

The Point

AUGUST 24, 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing tea

Planning 151

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 151

Marketing Insider Group

AUGUST 23, 2012

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer.

Multi-Channel 164

Multi-Channel Advertising Channels Peer-to-peer Forrester 164

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Social Media

Biznology

AUGUST 23, 2012

Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. But measurement is only one part of what digital marketing requires.

PR 152

PR Paid Search Agency Public Relations Wikipedia 152

ViewPoint

AUGUST 23, 2012

Today's guest is Tim Riesterer of Corporate Visions. Tim is responsible for strategic direction at Corporate Visions including thought leadership, positioning, and product development. Tim has more than 20 years experience in marketing and sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management where he was CEO until it was acquired by Corporate Visions.

Demand Generation Agencies 139

Demand Generation Agencies Work Management Demand Generation High Quality Lead 139

Digital B2B Marketing

AUGUST 23, 2012

Lead scoring and personas are popular topics in B2B marketing. However, the two are generally discussed separately. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. What if your objective is to deliver highly engaged leads to sales, but your persona indicates that sizable segments of your audience are not likely to engage with marketing content or even to register.

Lead Ranking 136

Lead Ranking Lead Scoring Peer-to-peer Leads 136

Avitage

AUGUST 21, 2012

Yogi Berra had the brilliance to bring wisdom and insight to the obvious. I recently heard his famous phrase, “It’s like Déjà vu all over again.” It reminded me that there are lessons available in history that we can all benefit from. Having participated in the making of business innovation history with category management the emergence of content marketing is a Déjà vu experience for me.

Content Marketing 131

Content Marketing Merchandising Content Lead Ranking 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

AUGUST 22, 2012

A few years back, I wrote a post about something I called “ specialist disease “–a situation where you have created a team full of specialists that actually starts to get in the way of your larger goals. If you never read it, go back and do it now. (I’ll wait right here.) I would love to tell you that specialist disease is a thing of the past, but I actually think that it has gotten worse.

PR 152

PR Twitter Social Media Rules 152

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

B2B Marketing Traction

AUGUST 24, 2012

As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Here’s why. When I learned SEO it was at a time when you had to optimize for six or eight (or more) search engines. It was technical, it was fun, and there was clear information being shared on the Internet about how to do it.

SEO 106

SEO Tagging Marketing Websites Marketing Proposals 106

Adobe Experience Cloud Blog

AUGUST 20, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music.

Marketo 105

Marketo Trade Show Opt-out Opt-in 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Industrial Marketing Today

AUGUST 20, 2012

Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). They’ve heard/read that Google loves fresh content, therefore all they need to do is publish lots of content and they’ll be on the first page of Google’s search results.

SEO 93

SEO Content Marketing Copywriting Content 93

Convince & Convert

AUGUST 21, 2012

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Communities on the web function much like real-life communities; they unite around a specific focus and often pursue common goals.

Communities 125

Communities Fulfillment CAN-SPAM Guidelines 125

Hubspot

AUGUST 23, 2012

To recap Kim Goodwin in Designing for the Digital Age , "personas are archetypes that describe the various goals and observed behavior patterns among your potential users and customers." Personas help us all -- Marketing, Sales, Product -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Understanding your buyer persona is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acq

Buyer Personas 61

Buyer Personas Template Research Paid Search Agency 61

Adobe Experience Cloud Blog

AUGUST 22, 2012

by Dayna Rothman As Ralph Waldo Emerson put it “our best thoughts come from others”. An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. A recent Nielson Survey showed that only 15% of buyers believe what a brand has to say about itself. In contrast, the same study showed that 76% believe what their peers have to say about a brand.

Peer-to-peer 102

Peer-to-peer Campaigns Urgency Marketing Marketo 102

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

MLT Creative

AUGUST 23, 2012

Researching your target audience is an integral part of any B2B marketing plan, and online surveys can be an efficient way of gathering data. However, a recent blog post from Tom Webster. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Customer Surveys 59

Customer Surveys B2B Planning Efficiency 59

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. What do you do? Uhh. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. After all, you only have so many hours in the day, and writing isn't exactly a quick task. So if you're looking to take it to the next level, here's what you should be doing with your business blog to get even more out of that seriously val

CMS Development 61

CMS Development Landing Pages Lead Scoring Lead Ranking 61