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GROW - PRACTICAL MARKETING SOLUTIONS JUNE 15, 2011  Case study: Is Facebook Screwing Your Brand? Facebook is like a box of chocolates. You never know what you’re going to get. And sometimes, it’s not even sweet. While most social media advisers are bullish on Facebook as a marketing channel — and certainly there are some amazing success stories — in my classes I teach a more holistic view of the opportunities and the PERILS of what you might get into. Yup that’s him. | LEADER NETWORKS JUNE 17, 2011 People Come For Content And Stay For Community Online I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of the online community or the member. Content is important because it attracts new users to visit the community and inspires them to join. They see a piece of content they would like to have, they see topics that are of particular interest to them, or they spot a discussion that makes them feel like they have found a peer group. Content is also important when a community is first starting out. But it can’t stop there. | | CONVERSIONATION JUNE 13, 2011 Influencer Marketing: Facts and Miscomprehensions The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketing | | | | | | | |
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FEARLESS COMPETITOR | TUESDAY, JUNE 14, 2011  Chart: Greatest Challenges for CMO’s
Lead Generation Companies | Biggest Challenges for CMOs. few months ago, MarketingSherpa asked this question of 287 Chief Marketing Officers. “Which of the following marketing challenges are currently most pertinent for your organization?&#. The answers probably surprise no one – especially if you’ve talked to your sales teams lately. Generating high quality sales leads is the single biggest challenge in business today. And it’s even bigger than it was last year. Generating High Quality Leads is the problem that Find New Customers helps with. MORE >> -
SALES LEAD INSIGHTS | FRIDAY, JUNE 17, 2011  B2B marketing automation: An interview with Will Schnabel
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. Will Schnabel, VP of Global Business Development at marketing automation leader Silverpop , agreed to be interviewed for this blog post. Will joined Silverpop in 2007 following the company's acquisition of Vtrenz, where he was President and CEO. MORE >> -
 People are a lot more fun than traffic
A {grow} Community Week contribution by Leo Widrich. It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? have this uneasy feeling I have been unable to shake off. What is traffic? How does it support GOALS? Does traffic always mean LEADS? Are leads always the right goal to shoot for? If I’m a blogger, do I want leads? Isn’t it all semantics? So some call it traffic but really, we’re talking about people. Might that be even better than a lead? MORE >> -
MARKETING GENIUS BLOG | THURSDAY, JUNE 16, 2011 Our Business Pivot to Freemium: Insights from the Process
Last week, author and tech fan, Tom Taulli of Forbes posted “ Should Your Company Go Freemium ” , a summary of discussions we have had on the topic. Genius has been in the trenches of measuring our own success in the volume operations model , but the interview gave us the opportunity to step back and review the process holistically. The exercise allowed us to look at the results in a different light and offered new information that was unexpected. Following on Tom’s article, below are some additional questions to consider if you are contemplating a shift to the freemium model. MORE >> -
PWB MARKETING BLOG | TUESDAY, JUNE 14, 2011 Google Analytics Part 2: How To Set Up Google Analytics To Grow.
- The five stages of social media grief—have you passed through them yet? CHRIS KOCH | WEDNESDAY, JUNE 15, 2011
- New Marketing Data Shows More Content Means More Leads HUBSPOT | MONDAY, JUNE 13, 2011
- How to Make Content More Engaging: 10 Tips WRITING ON THE WEB | MONDAY, JUNE 13, 2011
- We the People: Putting the “Social” Back in Social Media. FIFTH GEAR ANALYTICS | FRIDAY, JUNE 17, 2011
- 4 Rules for Being Your Own CMO/CIO MARKETING GENIUS BLOG | MONDAY, JUNE 13, 2011
- How to Improve Your Google AdWords Quality Score E-STORM | FRIDAY, JUNE 17, 2011
- Social Media for the Trades: How San Jose Plumbing Got It Right DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 17, 2011
- Measure This, Not That In Your Web Analytics. Results May Vary. FIFTH GEAR ANALYTICS | MONDAY, JUNE 13, 2011
- 10 Quick Fixes to Build Killer Landing Pages HUBSPOT | WEDNESDAY, JUNE 15, 2011
- INFOGRAPHIC: The Future of Blogging and Social Media for Marketing CLIENT BRIDGE | MONDAY, JUNE 13, 2011
- 5 Things I Learned About Content Marketing from a Kitchen Remodel SAVVY B2B MARKETING | THURSDAY, JUNE 16, 2011
- Marketo Email Campaign Keeps It Short & Sweet THE POINT | TUESDAY, JUNE 14, 2011
- Our Business Pivot to Freemium: Insights from the Process MARKETING GENIUS BLOG | THURSDAY, JUNE 16, 2011
- How to Shorten the B2B Sales Cycle GREAT B2B MARKETING | THURSDAY, JUNE 16, 2011
- Content Strategy, Straight Up THE CONTENT FACTOR | WEDNESDAY, JUNE 15, 2011
- Why Industrial Companies and Manufacturers Struggle with Content Marketing INDUSTRIAL MARKETING TODAY | FRIDAY, JUNE 17, 2011
- The Panda Update: Unique Content Rules, People DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 16, 2011
- Insights from How to Find New Customers FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
- Social Business Readiness: 5 Questions for Legal Executives LEADER NETWORKS | TUESDAY, JUNE 14, 2011
- It’s Time to Embrace Editorial as a Profit Center B2B MEMES | MONDAY, JUNE 13, 2011
- Advertising to Facebook Fans Improves Conversion Rates [New Data] HUBSPOT | MONDAY, JUNE 13, 2011
- Why You Need to Treat Your Brand Like A Dog B2B MARKETING UNPLUGGED | THURSDAY, JUNE 16, 2011
- Company Pages open new marketing doors on LinkedIn B2B WEB STRATEGY | TUESDAY, JUNE 14, 2011
- Make Marketing Automation Part Of Your Sales Call Plan SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 15, 2011
- When the Customer Does NOT Know Best SALES CHALLENGER | TUESDAY, JUNE 14, 2011
- Savvy Toolkit - SEO Periodic Table of Ranking Factors SAVVY B2B MARKETING | TUESDAY, JUNE 14, 2011
- How to Optimize Your Google Shopping Data Feed HUBSPOT | THURSDAY, JUNE 16, 2011
- Content marketing is not enough — The fulfillment gap GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
- You’ll never break a horse if you stay sittin on the fence! VIEWPOINT | MONDAY, JUNE 13, 2011
- Your Marketing Plan: Integrating vs Aligning vs Separating AD YOUR COMMENT HERE | THURSDAY, JUNE 16, 2011
- 3 Step Recipe for Attracting 400 Blog Comments [Case Study] HUBSPOT | TUESDAY, JUNE 14, 2011
- Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
- The Key To Becoming A Good Inside Sales Rep: Never Stop Learning SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 14, 2011
- The Essential Step-by-Step Guide to Internet Marketing [Free Ebook] HUBSPOT | WEDNESDAY, JUNE 15, 2011
- Build Lead Personas For Better Lead Nurturing LEAD VIEWS | FRIDAY, JUNE 17, 2011
- Every Inside Sales Team Should be Supported by More Than One Manager SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 13, 2011
- B2B Marketers – Has Your Online Content Been Copied? B2B MARKETING TRACTION | MONDAY, JUNE 13, 2011
- 7 Ways to Format Blogs to Engage Readers’ Brains WRITING ON THE WEB | THURSDAY, JUNE 16, 2011
- How to Enter the Circle of Trust With Your Audience ENGAGE | THURSDAY, JUNE 16, 2011
- Harness it in YOUR business – the power of B2B demand generation FEARLESS COMPETITOR | SATURDAY, JUNE 11, 2011
- Facebook Blocks Social CRM MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 14, 2011
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