Sat.Jun 11, 2011 - Fri.Jun 17, 2011

Trending Sources

Case study: Is Facebook Screwing Your Brand?

grow - Practical Marketing Solutions

Facebook is like a box of chocolates.  You never know what you’re going to get.  And sometimes, it’s not even sweet. Let’s take a look at what’s going on here. Curiously, the next avatar is also from a Bieber-like child who is clearly below the drinking age. This little boy is thanking Budweiser for supporting LGBT issues. This stands for Lesbian, Gay, Bi-sexual and Transsexual.

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. In my opinion and experience, content that engages is emotional. Tell a story. Digg this!

The five stages of social media grief—have you passed through them yet?

Chris Koch

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing. Think of me as your grief counselor for good ol’ message-based marketing. Denial. This can’t be happening—not to me.”

Savvy Survey - Do you repurpose content from other blogs?

Savvy B2B Marketing

Coming up with orginal content for a blog 5 days a week is hard! We at Savvy know because there are 6 of us and even with the strength of numbers we often recruit guest posters, crowdsourced posts and our Friday Wrap Up to give our blog readers new information each day. We realize that "borrowing content" to fill space is often utilized in the blogging world.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Shorten the B2B Sales Cycle

Great B2B Marketing

If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.  The future of your company (and its stock price) may depend on getting revenue in the door faster. What exactly do I mean by the term “sales cycle”? Fear of making a bad decision.

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. Writing magnetic headlines is crucial. It starts the participation process. How? 1. P.S.S.

Digg 59

Research shows Facebook emotional boost is like marriage

grow - Practical Marketing Solutions

Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way? Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married.

Savvy Week in Review - June 17

Savvy B2B Marketing

School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe. The five stages of content-marketing grief by @ tomcopy. Don't make this mistake.

Chart: Greatest Challenges for CMO’s

Fearless Competitor

Lead Generation Companies | Biggest Challenges for CMOs. A few months ago, MarketingSherpa asked this question of 287 Chief Marketing Officers. “Which of the following marketing challenges are currently most pertinent for your organization?&#. The answers probably surprise no one – especially if you’ve talked to your sales teams lately.

CMO 49

Influencer Marketing: Facts and Miscomprehensions

Conversionation

The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Usually the problem stems from three possible scenarios that I’ve come across. I’m going to make some suggestions in this post to help you solve the problem if you are an industrial marketer stuck in one of these scenarios. Assimilate all that knowledge. Hiring an outside content creator.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. Can you tell us about those? That is a clever feature.

Harness it in YOUR business – the power of B2B demand generation

Fearless Competitor

B2B Demand Generation | Many need our free B2B lead generation content. That’s right. It’s all FREE! Need to learn B2B lead nurturing? Download our totally free and no registration needed cheat sheet, 7 Keys to Successful Lead Nurturing. I was speaking with a good friend at a content marketing company in Boston. They don’t even have marketing automation software.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

It's All About Revenue

by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. And as an increasing number of generalists enter the job market, mastering several sets of skills and tinkering with others, that murkiness is proving to be an immense challenge for employers and job seekers alike. Facebook.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Three Principles for the Future of Marketing

Digital B2B Marketing

In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it? How do you, as Michael said, “create communities of customer advocates and evangelists&# ? Your Turn.

Savvy Toolkit - SEO Periodic Table of Ranking Factors

Savvy B2B Marketing

Danny Sullivan of Search Engine Land sums up my feelings about SEO calculations perfectly when he refers to it as a "dark art" I feel like I need to sit through 7 years at Hogwarts to begin to understand it. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

B2B Marketing Insider

For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. There was just so much great content and so many amazing people, I was like a kid in a candy store. But I know I missed a few. It was great to meet you all!!!

Special Sunday post | Happy Birthday Matt!

Fearless Competitor

Matt Ogden, our eldest son. Monday to Saturday – we discuss B2B lead generation and marketing. On Sundays. we’re different. While we subscribe to David Meerman Scott’s adage “No one cares about your products or services but you.&# I stay away from family. Check out The Problem with Kids: How Your Products and Services are Really Perceived.). My how time has flown!

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

When social media and genitals meet. A {growtoon}

grow - Practical Marketing Solutions

{growtoons

5 Things I Learned About Content Marketing from a Kitchen Remodel

Savvy B2B Marketing

Since moving into our 1940's bungalow, my husband and I regularly discussed, “What should we do with our small, original kitchen?” ” Some things had to be fixed, such as the white ceramic title floor that turned into an ice rink whenever it got wet. Other things, like the original cabinets and tiled countertop, were functional but less than ideal. Understand your options.

The Future of Marketing

B2B Marketing Insider

I was recently directed back to an article from late last year in  Fast Company magazine called The Future of Advertising  by Danielle Sacks. In the article, she talks about the impact of the changes that digital technology, social media and real-time expectations are having on the advertising industry. And it got me to thinking about the marketing industry as a whole. The Rise of Digital Natives.

Email vs Social: Channels Aren’t Social, Humans Are

Social Marketing Forum

The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama. Email marketing Social media marketing cross-channel marketing email marketing social media marketing

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Content marketing is not enough — The fulfillment gap

grow - Practical Marketing Solutions

Community Week Post by Natasha Gabriel. Sigh … yes … BIG sigh. have had quite an interesting experience with a vendor — [note I am being generous by using the adjective interesting]. Here is what happened: A few weeks ago I called XYZ Corporation to see if their service offerings could meet my needs. Assured that we were getting an excellent deal we signed the contract. 

Google Analytics Part 2: How To Set Up Google Analytics To Grow.

PWB Marketing Blog

New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision and Ideas

Fearless Competitor

As company leaders struggle to expose vision/ideas to a broad audience, well-connected social media expert, Jeff Ogden , rises to challenge, introduces monthly blog and eBook creation service to give a “voice&# to CEOs they never had before. BETHPAGE, NY, June 15, 2011 /24-7PressRelease/ — CEOs and presidents are paid to set strategy and company vision. About Find New Customers LLC.

Media 32

B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

Tweet. Marketers need to understand their rights – and how to take action – when their online content gets copied. consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S. The editor of said publication responded immediately, apologized profusely and took the page down. The other simply apologized. This was in 2006.

DMCA 32

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

People are a lot more fun than traffic

grow - Practical Marketing Solutions

A {grow} Community Week contribution by Leo Widrich. It seems that every web marketer is obsessed with traffic. Massive traffic.  But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? have this uneasy feeling I have been unable to shake off. What is traffic? How does it support GOALS? Does traffic always mean LEADS? Isn’t it all semantics?

Social Media Lead Generation

Sazbean

Wondering how you can generate leads from social media? Hubspot has this nice little presentation to give you some ideas. Remember it’s all in the execution, part of which is analyzing what went well and what didn’t so you can improve (or stop). Social Media Lead Generation [5 Steps]. View more presentations from HubSpot Internet Marketing.

The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. The Fearless Competitor is pleased to present the #Nifty50 Women of Twitter.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. And you hit a fundamental disconnect. Your planning is based on your target audience, but you are measuring activity from everyone. Here are two questions that are difficult to answer. Is the content you share via social media resonating with your target audience or a random audience?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is promising to help improve our marketing effectiveness, shouldn’t their own marketing reflect those same high standards? Is this an email design to make art directors swoon?

Providing Content Your Customers Want

Sazbean

No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Because the information usually isn’t something you asked for, and often, it’s not really pertinent to your particular buying decision. But what if all the effort you’re spending on creating that information is for naught? Finding Your Customers’ Passion.

Insights from How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed. This is why the white paper, How to Find New Customers plays such an important role. It contains great information to help you improve your business. You face a different world today. Social Call.&#

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center. As any editor who’s somehow crept into the upper echelons of B2B publication management will know, the language of accounting and spreadsheets rules most boardroom discussions.

Media 30

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How to Structure a Marketing Operations Team

It's All About Revenue

by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us. Reddit.