Sat.Mar 22, 2014 - Fri.Mar 28, 2014

article thumbnail

Marketing Strategy: 3 steps to help optimize website user experience

markempa

'Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013.

article thumbnail

And People In Hell Also Want Ice Water

ViewPoint

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. He stands 6’5” in custom-made cowboy boots, and wears a wide-brimmed straw cowboy hat that cost as much as the boots. Likeable and direct, he pointed a lot and pointing makes me uncomfortable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Big Data will shape the researcher of 2020

Savanta

'A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing. 43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community.

Research 226
article thumbnail

IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

'The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook.

More Trending

article thumbnail

George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]

Crimson Marketing

'As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends. The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on.

Analytics 197
article thumbnail

Demand Generation – It’s Not That Easy

ANNUITAS

'In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.

article thumbnail

Customer Facing Content as a Conversation

Avitage

'The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. I think some deeper distinctions about content can help here. When I consider content work, I think about the Four Cs of Content: Conversation Context ContentS Container Notice that container — format — is my last consideration.

article thumbnail

In-aisle mobile marketing: a boon for consumers or a violation of privacy?

Biznology

'When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were the implications? These concerns still exist. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Best Practices from Dell: 3 Ways Your Content Can Give the Most Value

Crimson Marketing

'We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on.

Practices 184
article thumbnail

IP Warming – What Is It And Why Is It Important for Marketers

ANNUITAS

'For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. Shared IP pools allow senders to come online quickly without an IP warming period, which is the gradual process to establish reputation as a legitimate email sender to your recipient’s ISPs.

article thumbnail

Weaving Contextual Data into Models

Vision Edge Marketing

'Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. The purpose of opportunity scoring is help sales people know which opportunities are sales ready and worthy, and therefore take priority. Often variables such as title, company, and industry, serve as the basis for the scoring model.

article thumbnail

Competitor analysis: get link building help from your competitors

Biznology

'Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Should you invest in conversion rate optimization?

NuSpark Consulting

'If your business depends on your online presence – to generate leads, sales or signups, then you’re probably already investing a significant amount to market and improve it. Traffic acquisition is obviously important, but finding scalable acquisition channels is becoming increasingly difficult. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.

article thumbnail

Why Gamification Works: How Brands are Marketing With Fun

Convince & Convert

'One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis. I soak up everything that they’re doing so I can share it with my readers. Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach.

article thumbnail

Creative Work, Blogging, Writing and Resistance

Writing on the Web

'Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. It doesn’t matter if you’re a scientist, blogger, CEO or rock star.

article thumbnail

Internet of things and real time planning, or how devices talk and plan ahead

Biznology

'(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a trigger of conversation between the brand, our approach, and our online behavior; can give shape on what we receive from brands, what kind of content we are served, and last but not least how everything seems and if it is natural.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

#BADMarketing from PETA

Crimson Marketing

'Wonder if PETA knows not all meat lovers are obese… #BADMarketing Image: Courtesy of TakePart The post #BADMarketing from PETA appeared first on.

128
128
article thumbnail

This Is The Usually Absent Secret Ingredient of Content Marketing

Convince & Convert

'I believe these things: - The best content is content that people cherish , not content that people tolerate. - The best content is content that people want , not content that companies think they need. - The best content is content so useful that people would pay for it if you asked them to do so. - The best content is a Youtility. More and more corporations and individuals are starting to espouse and adopt this philosophy, to which I say “thank goodness” and “it’s abou

article thumbnail

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

'Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. Seventeen years later, here are some of the things I love about what I do. 1.

article thumbnail

IBM-Silverpop Acquisition Imminent

ANNUITAS

'March 26, 2014 – DemandGen Report. IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

'The results from our new study on Alliance Marketing are now available! Download it here. Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and jo

article thumbnail

How Delta Used a Local Contest to Reach the Hearts of New Yorkers

Convince & Convert

'Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers through fans of our brand. Something that seems to get overlooked is the fact that influencers are everywhere.

article thumbnail

The State of Marketing Automation Trends 2014 [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.

article thumbnail

In-aisle mobile marketing: a boon for consumers or a violation of privacy?

Biznology

'When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were the implications? These concerns still exist. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Five B2B Social Strategy Myths

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

article thumbnail

How Early 20th Century Businesses Got Big With Content Marketing

Convince & Convert

'Contrary to what many digital marketers think, the emergence of the Internet did not give birth to content marketing – it just enhanced its accessibility. The truth is content marketing has been around for a long time – since the late 19th century to be exact. It can be as simple as sending out an educational publication to a target audience.

article thumbnail

What Raising a Toddler Can Teach You About Engagement Marketing

Adobe Experience Cloud Blog

'Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time. As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. And the comparisons don’t end there. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT.