Sat.Mar 21, 2015 - Fri.Mar 27, 2015

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4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

ViewPoint

'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away.

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Marketing to the B2B Millennial: 6 Things to Remember

KoMarketing Associates

'Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today.

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5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

'When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important.

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Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

'Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well.

CMO 196
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Tips to Power up Prospecting in 2015: #2 Commit to It!

ViewPoint

'In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. After listening to his captivating and insightful presentation at the 2015 Virtual Sales Kickoff , I asked him if I could share his “4 Tips to Power Up Prospecting in 2015”: Part 1: Tip #1 Believe it works.

Tips 231

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. And we don’t care where the content comes from.

ROI 192
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Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

'One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. Perhaps most egregious is the fact that I sometimes forget to turn off my daughter’s “Preschool Favorites” CD after I drop her off at daycare.

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4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!

ViewPoint

'Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works. Part 2: Tip #2 Commit to It. Part 3: Tip #3 Sharpen Your Story.

Tips 217
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Adobe Marketing Cloud Marches Towards Martech and Adtech Integration

Customer Experience Matrix

'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention. As you might expect, Adobe’s reality is considerably more complicated than the simplicity of the “madtech” vision.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A couple Google Webmaster Tools tips and tricks

Biznology

'Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth. I have been using it a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier f

Google 175
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Why CMOs Should Align With Their CFOs

ANNUITAS

'There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. However, of those CMOs less than half feel prepared to handle this complexity. This is indeed a perilous position for marketing leaders and something has to give.

Forrester 175
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4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!

ViewPoint

'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation. So much so that I asked him if I could share his “4 Tips to Power Up Prospecting in 2015” with my audience.

Tips 189
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Welcome to Blogging for Business Week!

Webbiquity

'It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.

Business 151
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Red flags to identify unsavory SEO agencies

Biznology

'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. This provides illegitimate businesses selling “SEO” an opportunity to profit from their lack of understanding. There are specific red flags to spot these companies, even if you’re not familiar with the technicalities or nuances of SEO.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

'*This post first ran in August 26, 2014 in the ANNUITAS blog. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too.

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Why You Should Be Building Trust, Not Traffic

Convince & Convert

'I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. They are little more than tourists to your site. When I asked him why he put so much emphasis in this area, he replied, “Where there’s traffic, there is hope.”.

Traffic 168
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Infographic: What Content Types Do Technology Buyers Consume on Social?

Crimson Marketing

'The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Here is the list, in priority order: Case studies. Detailed technology guides. White papers. Podcasts. Blog posts. Infographics. Videos.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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10 data experts explain why little data is the new big data

Biznology

'91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA). These facts say loud and clear companies believe data helps them make better business decisions.

Sample 162
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4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals

Adobe Experience Cloud Blog

'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing. B2C marketers incorporate customer nurturing into their marketing programs because it helps them market effectively to their customers throughout their lifecycle—offering the appropriat

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5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

'When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects.

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#BADMarketing From Corsodyl

Crimson Marketing

'This graphic is a bit much. Corsodyl may want to rethink their ad strategy. #BADMarketing. Source: Elise Dumontet. The post #BADMarketing From Corsodyl appeared first on.

Ads 122
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Are you doing webinars for lead gen? You should be.

Biznology

'As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. We had been talking about doing a webinar program at PGi for some time but just hadn’t taken the necessary steps to get it moving. I understand why many companies might be hesitant about doing webinars.

Lead Gen 154
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How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Adobe Experience Cloud Blog

'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Different initiatives also involve different goals. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts?

Relevance 105
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How to Turn B2B Prospects into Customers

Convince & Convert

'You’ve successfully converted your B2B leads into prospects. Now, you have to close the deal and ensure that they become customers. With a little push and some nurturing, you can make it happen. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. Offer an Introductory Trial. A free trial run shows potential customers exactly how your product works.

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Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

'This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 3 biggest social media events of 2014 and what they taught us

Biznology

'Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns.

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[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

Adobe Experience Cloud Blog

'Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world.

Marketo 105
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How to Create an Unforgettable Integrated Campaign

Convince & Convert

'March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations.

Campaigns 158