31 Tips for Improving Sales and Marketing Lead Generation Alignment
markempa
OCTOBER 6, 2014
'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads?
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