Sat.Oct 04, 2014 - Fri.Oct 10, 2014

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31 Tips for Improving Sales and Marketing Lead Generation Alignment

markempa

'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads?

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

'Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations t

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

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Becoming a Sales Freak and Changing the World

ViewPoint

'I just finished reading "Think Like a Freak" by the authors of Freakonomics. Rather than talking about the chapter that is so obviously tied to selling – How to persuade people that don’t want to be persuaded – let’s talk about the connection to thinking like a freak. The authors suggest that we can’t possibly think like freaks until we don’t know all of the answers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

'“It’s not about how many things that you do, it’s really about what results you’re driving.” That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. That means applying clear metrics to measuring the impact of its marketing system and creating discipline in budget allocation in accordance with proven ROI.

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5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity

'Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content?

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3 Top Social Automation Tools

Biznology

'Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration.

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Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?

Writing on the Web

'Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.

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Why the CMO and CIO Need to Work as Partners

Crimson Marketing

'It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” CIOs are tasked with creating revenue from new technologies, but they “need the CMOs to help them with better functional and technical requirements for big data initiatives.” With data volume growing at an astounding 40 percent per year minimum, CMOs and CIOs are mutua

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Who Are Your B2B Buyers?

ANNUITAS

'Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend? Where they spend time on the web? Who makes up their buying committees? These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy.

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Knowledge as a service: people as a “de facto” Enterprise Service Bus

Biznology

'A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? The more I see how the evolution of Social Business software plays out in large organizations, the more I’m convinced that the opposite is true.

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How to Make Marketing Analytics Easier

Convince & Convert

'Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?

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The sounds of great advertising

Direct Response Coach

'Not my kids. Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——-. We all have our favorite TV [.]. The post The sounds of great advertising appeared first on McCarthy and King Marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?

Adobe Experience Cloud Blog

'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes of marketing – not just the “experts,” but the real, on the ground marketers—the marketers building campaigns, running events, writing blog posts and generating leads. That’s also why we created LaunchPoint , an ecosystem of marketing solutions that dives deep into every marketing channel, putting the best technology at your fingertips.

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Social business and the competitive landscape

Biznology

'It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults.

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How a Foreign Advertisement is Gaining Success

Convince & Convert

'Imagine this: You’re waiting for your subway train. Just as the train arrives, a seemingly static billboard of a young woman with long hair comes to life and starts to blow around. It’s as if the wind generated from the train arrival is propelling the action. Interesting, right? It gets better. To fully experience the message, watch the video below.

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Interesting Infographics: 10 Biggest Office Distractions

LEADership

'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. Today’s environment has so many more distractions that it’s no wonder why from the C-Suite down to our interns, we feel busy, busy, busy – 24-7.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Make it Rain: Part 2

Adobe Experience Cloud Blog

'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015.

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How do you test your website’s names?

Biznology

'I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood. I thought it was a bit strange that they would change the Metro map for that, but the article went on to explain that they are trying to have each Metro station have a main, short name (between 13 and 19 characters, depending on the importan

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What Happens in Vegas Stays in Social Media

Convince & Convert

'Tweetable Moments People just want to know that they’ve been heard. DerekSchoen Tweet This Engaging through Listening There’s a new way to do “luxury” in Las Vegas. It doesn’t have to be over-the-top all the time or outlandishly theme-focused, and ARIA is that new look at luxury. Red velvet pancakes, world-class shopping, and a corner view in every room distinguish ARIA from the many other hotels and casinos in Vegas. “We have a thousand individual stories.

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Why Facebook Isn’t Worried About Ello

Paul Gillin

'I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. I’ve seen this scenario play out again and again, and result is a foregone conclusion. Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends ̶

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Adobe Experience Cloud Blog

'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session

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Your Analytics Questions Answered (Interview)

EMagine B2B Blog

'Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!

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How To Fix Your Marketing Blind Spot

Convince & Convert

'image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh , excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies right here on this blog).

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CMO Spotlight: Michael Brenner, Business 2 Community

LEADership

'“Marketing has a marketing problem”. …says Michael Brenner, Head of Strategy at NewsCred. He is the former VP of Global Marketing and Content Strategy and was Head of Digital Marketing for SAP Americas. He is the co-founder of the social news site Business 2 Community and also created SAP’s Business Innovation thought leadership blog site. Although Brenner is technically not a CMO currently, I think he is a perfect fit for this CMO Spotlight series.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM)

SugarCRM

'The post Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM) appeared first on Salesfusion.

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So You Want to Become a Sales Rep: 7 Things You Should Know Before Moving

Leading Results Rambings

'If you look at my résumé before I founded Leading Results, you’d see someone who was a bit schizophrenic in their sales and marketing career. I have had as many marketing roles as I have had sales roles. Why? Because when I had a sales job, I would often get frustrated with the effectiveness of the marketing to find me sales leads. Or the reverse: I’d have a marketing job and get frustrated with the effort – or lack thereof – that sales would put into the leads

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10 Proven Ways to Get People to Come to Your Online Event

Convince & Convert

'In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. If you missed this little run down you can check it out here. Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads.

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