ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on).
Marketing Insider Group
OCTOBER 25, 2017
It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will […]. The post 7 Simple Ways to Make Your Marketing More Agile appeared first on Marketing Insider Group.
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Biznology
OCTOBER 23, 2017
Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Now new people-first Digital Boundaries could disrupt advertising and make this a more successful world that includes everyone.
Onalytica B2B
OCTOBER 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Webbiquity
OCTOBER 24, 2017
Guest post by Dean Kaplan. As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. But we all know that sometimes schedules go off the tracks and I admit that often it’s due to company leaders like me who face hectic schedules and other operational demands.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
OCTOBER 25, 2017
By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. It now requires a range of skills, including: Strategic thinking Organizational alignment to deliver better customer experiences Data-driven decision-making This shift has also changed.
Biznology
OCTOBER 27, 2017
There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.
InsightSquared
OCTOBER 24, 2017
We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. To help you stay up-to-date on the latest sales intelligence, sales operations and sales leadership discussions happening during the conference, we curated a list of seven influencers you should follow on Twitter, and included their speaking sessions. . 1.
Marketing Insider Group
OCTOBER 26, 2017
These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […]. The post 5 Reasons to Write a Blog For Small Business appeared first on Marketing Insider Group.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
DiscoverOrg
OCTOBER 24, 2017
Sales intelligence. Lead lists. Not sure what the difference is? You’re in the right place. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts.
ViewPoint
OCTOBER 21, 2017
There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. People change jobs, big guys buy little guys. Big guys buy big guys. Big and little guys shut down.
Vision Edge Marketing
OCTOBER 24, 2017
This is the second part of a two-part series. See our first section Should You Use A.I. in Your Marketing? on LinkedIn. According to BPMonline Insights , nearly 40% of companies struggle to convert data into actionable insight. We know from our research, and that of others, that there is increased pressure on Marketing to measure its contribution and optimize investment and decisions.
Marketing Insider Group
OCTOBER 24, 2017
There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars to social media advertising and PPC are all part of the digital approach. But the world we’re marketing within has already moved on. And the result? We’re missing the […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
InsightSquared
OCTOBER 23, 2017
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In my recent blog post, “The Three Levers of Sales Operations” I discussed the three strings sales operators can tug and influence to get results: Systems, Training and Management. In this post I’ll detail some of the common traps to avoid when using the Systems Lever. A systems issue can come in a few forms ranging from large scale projects to smaller one-off tasks.
Customer Experience Matrix
OCTOBER 22, 2017
“I used to hate POCs (Proof of Concepts) but now I love them,” a Customer Data Platform vendor told me recently. “We do POCs all the time,” another said when I raised the possibility on behalf of a client. Two comments could be a coincidence. (Three make a Trend.) But, as the first vendor indicated, POCs have traditionally been something vendors really disliked.
Tomorrow People
OCTOBER 24, 2017
There are some truly inspirational brands out there in the world of content marketing. These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. There are many examples of. fearless content marketing spanning both B2B and B2C organisations. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their. co
Marketing Insider Group
OCTOBER 23, 2017
What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach […].
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KoMarketing Associates
OCTOBER 25, 2017
More marketers are turning to marketing technology (martech) to achieve their top objectives and they are finding success by implementing these solutions. The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. Forty-eight percent do so to improve marketing efficiency, while 40 percent utilize martech to improve decision-making.
Biznology
OCTOBER 24, 2017
In this article, I will reconnect you with your LinkedIn Contacts— Connections — in a format you can use: first name, last name, company, position, and—most importantly— email address. It’s still easy but not completely intuitive. Don’t let LinkedIn hold your LinkedIn Connections hostage, extract all that value from all your commitment to your LinkedIn business connections.
Contently
OCTOBER 25, 2017
Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. The first thing I did when I got the job was to do research, and I’ve been doing that ever since. I’m worried that I’ve been overdoing it, and now I’m at that point where I don’t how to start.
Marketing Insider Group
OCTOBER 27, 2017
For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption. You may already know the Strattens from previous books such as UnMarketing, The Book of Business Awesome/UnAwesome, UnSelling, and the marketing book with the greatest title in the […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
KoMarketing Associates
OCTOBER 24, 2017
In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).
Tomorrow People
OCTOBER 26, 2017
Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Why did we do it, you ask? Three words: Batch. And. Blast. Unless it’s part of a carefully considered inbound marketing strategy, untargeted email marketing is just a pile of bones - so we stand by our principles (Sorry, EmailisnotDead.com.).
DiscoverOrg
OCTOBER 26, 2017
Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. In the month since then, details of this breach (and far too many others) have made headlines, keeping cybersecurity top of mind for weary, wary consumers. Having such sensitive information in the hands of hackers is a terrifying thought, but what makes it worse is that it could have easily been prevented.
Marketing Insider Group
OCTOBER 24, 2017
I call them conference hoppers. Others use harsher, derogatory terms that probably aren’t appropriate for this blog to describe the entrepreneurs and business leaders who attend dozens of conferences a year, leaving their teams to fend for themselves back at the office with no real reasons to attend a conference. They boast business development, networking […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
KoMarketing Associates
OCTOBER 26, 2017
As new forms of marketing technology (martech) emerge, research shows that marketers are investing in everything from virtual reality to augmented reality to enhance their digital strategies. According to “The Next Digital Wave: Emerging Interfaces and Experiences Beyond the Flat Screen” report from Verve, one-third of marketers “strongly agree” with the statement that they are always experimenting with new technologies for marketing.
Biznology
OCTOBER 25, 2017
Since the 1950s, artificial intelligence has been a favorite topic of scientific discourse. Now AI has become a reality: intelligent machines will change the way we work, the way we move, and even how wars will be fought. Innovators and scientists around the world believe that now is the time to make sure that AI will not overcome humans, even if studies suggest that machines could one day be more intelligent than we are.
The Point
OCTOBER 25, 2017
There was a not too distant time when virtually all B2B demand generation was outbound. (You millennials won’t remember this.) You rented a list and pushed your message to that list. But then inbound marketing happened. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time.
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