Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
Customer Experience Matrix
FEBRUARY 25, 2015
'Trends are signposts of the future: they point to where we’re headed. But the signposts are unreliable because trends are often interrupted – the classic example being the “ Great Horse Manure Crisis of 1894 ”, when experts predicted that major cities would soon be buried beneath horse droppings. I’m beginning to suspect the much-cited trend of marketing playing a larger role deeper into the sales funnel has reached a similar peak.
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