markempa
JULY 29, 2009
I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? How are you doing it? What works, and what doesn't etc." In this post, " 5 steps for using LinkedIn as lead generation tool ," I share what I've learned so far.
WriteSpark
JULY 30, 2009
Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts. Technology B2B websites.
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Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.
The Point
JULY 28, 2009
There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free trials have become popular – too popular, in my opinion – as offers, because they’re perceived to be the shortest route [.]. Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing
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Buzz Marketing for Technology
JULY 30, 2009
Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. It was one of those marketing ideas that I walked away from it thinking – Damn I wish I thought of that!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
JULY 27, 2009
Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. I saw a quick demonstration today of a new social media feature that Genius.com will release at the end of September. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features.
Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale.
The Effective Marketer
JULY 29, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.
Smashmouth Marketing
JULY 28, 2009
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Customer Experience Matrix
JULY 25, 2009
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.
Chris Koch
JULY 31, 2009
It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale.
Buzz Marketing for Technology
JULY 27, 2009
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of implementing the latest “shinny object” which naturally over-focused them on the technology rather than finding the right audience (or P for People), identifying your objectives (O), creating a strategy to reach them (S) and then finding what technology
Smashmouth Marketing
JULY 27, 2009
My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. Not much, mind you, but enough so that I wondered if I should pay attention to it.
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Adobe Experience Cloud Blog
JULY 30, 2009
The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness.
Proteus B2B Marketing
JULY 27, 2009
As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here are some of the key reasons why rebranding often fails. More than executional mistakes that blunt [.]. Tags: Positioning B2B Positioning branding repositioning.
Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
JULY 27, 2009
Understanding the value of your B2B newslet ter can be tricky for m an y mark eters. Newsletters are typically v ery time consuming to create and calculating the return can be difficult. While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. Here are some metrics to help understand the value of a newsletters to your organization. T
JotForm
JULY 25, 2009
What is a PHP Framework? PHP is the world’s most popular scripting language for many different reasons – flexibility, ease-of-use, among others – but often times coding in PHP, or any language for that matter, can get rather monotonous and repetitive. That’s where a PHP framework can help. PHP.
B2B Marketing Savvy
JULY 28, 2009
Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. (Read time: 3 minutes) I’ll try not to boil the “tool&# ocean. Rather, this is a recap of some day-to-day, practical apps that I use most every day – and a few I’m investigating. Hope the post is useful in suggesting a framework for exploration.
Wondering Out Loud
JULY 27, 2009
If you don’t already, you need to subscribe to the rss feed at {grow}. Mark Schaefer, the proprietor, has been known to throw a bomb or two into the sanctified town of Social Media. Mark is one of those rare birds who believes that every company activity should lead to one thing… Revenue. That includes social media. GASP! I should add that I appreciate Mark’s instance on delivering to a hard ROI, but he might be asking for something that social media is not prepared to deliver
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
JULY 28, 2009
Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other. Even if you use a URL shortener that allows you to track responses you will not see your results in with your other campaign results.
EMagine B2B Blog
JULY 31, 2009
So much attention is devoted to online lead-generating mechanisms (SEO, PPC, etc.) that much less is given to the less glamorous activities involved in properly handling those leads, once acquired. And in these recessionary times, leads are just much too precious to waste by mishandling them. So along comes Mac McIntosh in his Sales Lead Report [.].
B2B Marketing Savvy
JULY 30, 2009
Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. (Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success?
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Wondering Out Loud
JULY 29, 2009
Brian Carroll of intouch has given us 6 lessons he’s learned about using LinkedIn for generating leads and I’d like to add one that, while implied in his 6, cannot be reiterated enough: 1. Tread very, very carefully. Above all, LinkedIn is a networking site for professionals. Most use it to find others who inhabit the same industry or professional role as they and are taken aback when they find someone who appears to be there to sell, sell, sell.
EMagine B2B Blog
JULY 30, 2009
In these times when every dollar counts, I wanted to provide some actionable tips for writing better pay per click (PPC) ad copy …beyond the elementary hints that can be found almost anywhere on the Web. They can be introduced – and hopefully remembered – using just three words: Empathize Identify Specify B2B [.]. Tags: B2B Web Strategy PPC.
B2B Marketing Savvy
JULY 27, 2009
Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. (Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.
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