Sat.May 02, 2015 - Fri.May 08, 2015

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The benefits of marketing automation aren’t automatic

Savanta

Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%). If you’re about to take the plunge there are some valuable lessons to be taken from those who have gone before.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. But, of course, this holiday celebrated in the U.S. and Mexico is much more than just an excuse to celebrate with tequila. History shows the day commemorates the famous battle of Puebla, in which Mexican liberal forces defeated an occupying French army and its Mexican conservative allies during one of Mexico’s series of 19th century civil wars.

Education 199
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How To Choose Amazing Images And Create Stunning Visual Content

Marketing Insider Group

By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? For our second installment of our “ Ask an Editor ” series, I sat down with Vicky Wasik, Visual Editor at Serious Eats , to learn how to create a beautiful and compelling content hub.

Content 191
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Social media monitoring: why it’s a must

Biznology

Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Write a Better Content Syndication Abstract

The Point

When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short descriptions that accompany content online) are often an afterthought. However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality.

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How Intel Attracts More Than 2 Million Readers A Month

Marketing Insider Group

By NewsCred Contributor Anastasia Dyakovskaya. Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next week’s #ThinkContent Summit. Formerly the managing editor and man behind iQ , Intel’s tech culture magazine , Kintigh certainly has his share of insights, and success stories.

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How To Hire The Best Intern

ANNUITAS

As the weather warms up, it is time to start thinking about summer interns. I found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Who to hire and what to look for in an intern? As part of any fast-growing marketing, software of consulting firm, there are many diverse roles necessary to power the team.

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Stop trying to win the content marketing war with volume

Biznology

I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like to brag about how we attract attention rather than just pumping up the volume and sending more emails. And, to a point, we’re right.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Conversion Experts On Why Buyers Click

Convince & Convert

Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily. And like any team intent on building and protecting their lead, they look to top professionals for ideas they can use to perpetually improve.

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What B2B Sales Does Not Get That B2B Marketing Does, or Do They?

ANNUITAS

A recent report by Richardson highlighted some of the biggest sales challenges of 2015. The report was based on data survey from 372 sales 75% of which were B2B sales people. The report focused on the challenges sales people face in prospecting, closing deals, and account management. A look at the top challenges that were listed by the sales respondents is quite telling.

B2B Sales 162
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Understanding diversity in the workplace

Biznology

Diversity – what comes to mind when you read this word? We tend to think diversity only applies to race and ethnicity, but in reality, it encompasses so much more. As business leaders, it is essential to understand what the word “diversity” actually means and how it affects our organizations. The Chancellor’s Committee on Diversity defines diversity as: “the variety of experiences and perspectives which arise from differences in race, culture, religion, mental or physical abilities, heritage, ag

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Investment-Related Publicity: How Clueless is Your Fund?

Marketing Craftmanship

According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal. Whether its reluctance to proactively pursue publicity (also called “earned media”) is based on cost, control, or misunderstanding of the function, the investment industry is failing to take advantage of one of the most powe

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Create Online Buzz for Your Launch

Convince & Convert

You’ve been working for a year or more, and the big day is here at last. Your product is finally ready to launch. Now’s the time to kick off your online marketing campaign and watch the customers roll in. You set up your hashtags, update your Facebook page, and get the message out to anyone who’ll listen. And then—nothing. What did you do wrong? The problem is that you started to market too late.

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Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Adobe Experience Cloud Blog

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. But here’s the million-dollar question: what’s something that plays a critical role on a marketing team, but isn’t a role a person could fill?

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5 Secret Ingredients For A Successful Website Margarita Mix

EMagine B2B Blog

I couldn’t think of a better occasion than today to introduce to our readers, Jessie, my 6-pound all white Chihuahua. Jessie is rather different from most dogs, as she spends her days trying to gain more knowledge on business and the digital marketing world. So much that the other day when I got home Jessie asked me, “ Senorita, what is the secret to a killer website?

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7 B2B Website Best Practices to Enhance Your Online Presence

Hinge Marketing

If you’re in the professional services industry, you already know that the competition today is fierce. What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. So, how important is it? The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. joelcomm Tweet This. The Future of Twitter. Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Joel has always been fascinated by computers and the internet, starting with his first TRS-80 Model 1 in 1980.

Twitter 145
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[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future

Adobe Experience Cloud Blog

Author: Ellen Gomes Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. We’ve come a long way from the original mobile phones, aka veritable bricks, and as technology has continued to evolve, not only have phones get smaller, lighter, and faster but they have also added more and more value to our lives.

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Meet Us At WordCamp Miami!

EMagine B2B Blog

We’re are very excited to announce that a few members of the emagine team will be joining in on the festivities at WordCamp Miami 2015. Taking place May 29 th -31 st at Florida International University, WordCamp is the tech conference that brings everyone from casual users to core developers together to talk all things WordPress…and you know how much we love to talk about WordPress , so we won’t be missing out on this opportunity.

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Hacking Tribal Social Instincts with LinkedIn

Hinge Marketing

I once flattered the CEO of a Professional Services SMB by describing his company as “the high-performance lovechild of an ad agency and a sports team” He was smitten by this description because it got to the heart of what he was trying to achieve with his company’s culture -- a tightly knit, highly functional tribe of professionals sprinting in unison for the success of the business.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Lead Generation: Conversion Goals Help Evaluate ROI

KEO Marketing

As you likely already know, the conversion funnel can be a long and twisty path, one with many places where prospects can get lost or disappear, abandoning their journey before they ever reach their destination (or, more accurately, the destination to which you had hoped to steer them). You probably have a good idea of what your general conversion numbers are.

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Marketers Rejoice! Emoji Marketing is Here

Adobe Experience Cloud Blog

Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?! In Japanese, emoji literally means picture letter. For the small amount of people out there who don’t know, an emoji is a tiny digital image that reflects an idea, object, or emotion to the viewer.

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International SEO: Tips For Creating Your Strategy

EMagine B2B Blog

Many B2Bs today are not just confined to the United States, and target customers from across the world. But, when it comes to SEO, how can you effectively optimize your website in order to improve your organic visibility in other countries? Here are some things to keep in mind when building and implementing your B2B’s international SEO strategy: It should be clear for users and Google to understand that a certain page is meant for visitors located in a particular country or speaking a specific l

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How to a Create a B2B Case Study that Boosts New Business

Hinge Marketing

Did you know that 84% of buyers say they won't interact with a brand unless they trust it? Or that more than one third of buyers trust a stranger's opinion more than a brand's? So how do you get professional services buyers to trust your firm? You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Why your email performance stinks

SugarCRM

The post Why your email performance stinks appeared first on Salesfusion.

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How Facebook Creates Powerful Connections in Times of Need

Adobe Experience Cloud Blog

Author: Sesame Mish In our increasingly connected world, companies have an opportunity to truly make an impact and be a force for good. Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not.

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Unleash Your Inner.Ninja: New Generic Top Level Domains.Review

EMagine B2B Blog

In a recent blog post of mine we saw how the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new generic top-level domains (gTLDs) back in 2013. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and. org. ICANN’s New gTLD Program will result in the expansion of the Domain Name System from 22 gTLDs to possibly 1,400.

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