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CUSTOMER EXPERIENCE MATRIX APRIL 17, 2007 Knotice Integrates Digital Channels: Too Much, Too Little, or Just Right? My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. Brian confirmed that this is their specialty. On the other hand, there is a whole non-digital world out there including direct mail, telephones, print media, retail, and so on. There are broader-scope enterprise marketing systems and CRM systems that encompass those, although their mobile capabilities may be limited. Time will tell | BUZZ MARKETING FOR TECHNOLOGY APRIL 17, 2007 Personal Learning and Personal Learning Environments Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0 Tools for Personal Learning Improving Personal Learning - A Continuing Challenge for Learning. Do Learning Professionals Make the Worst Learners? | | | | | | | | | |
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MARKETING EDGE | TUESDAY, APRIL 17, 2007 Marketing Edge
podcast length: 9:38. deloitte –- you may also know them as deloitte & touche –- is a global business consulting firm with deep expertise in audit, tax, consulting, financial advisory. its main asset is knowledge MORE >> - More Details on Enpocket
I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact. Mike called such services “table stakes” for companies who want to compete in this field, which is why they’re barely worth mentioning. MORE >> -
B2B LEAD GENERATION BLOG | THURSDAY, APRIL 19, 2007  B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay
did you know that podcasting can help you generate more leads and nurture future customers? research shows that podcasts do impact b2b purchase decisions. buyers want to know you understand them and that you're relevant to their MORE >> -
WEBMARKETCENTRAL | TUESDAY, APRIL 17, 2007  WMC Interviews: Lee Smith
I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WebMarketCentral (WMC): What did you do before Persuasive Brands? Lee Smith (LS): Prior to starting Persuasive Brands, I was the founder, President, COO and acting CEO of a leading online market research firm. WMC: How did you get started in this business? WMC: Who is your ideal or typical client? †factor. MORE >> -
CLIFF ALLEN ON MARKETING | TUESDAY, APRIL 17, 2007 Customer Tracking
The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. Ideally, you want to track every customer at every touchpoint so you can determine the response to each marketing activity -- ads, mailings, etc. Companies that sell directly to customers have the best opportunity to track their customers' behavior. When you are in direct contact with a customer it's possible to know when and how every contact occurred. But we know that exposure to a company's prior ads helped a prospective customer move toward taking action. MORE >>
- Overcoming the Real Roadblock to Customer-Centric Management CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2007
- Are System Requirements Obsolete? (Probably not, but that should get your attention.) CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 19, 2007
- Experian Buys Hitwise to Track Web Audiences CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 20, 2007
- When Good Metrics Go Bad CLIFF ALLEN ON MARKETING | THURSDAY, APRIL 19, 2007
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