Sat.Apr 14, 2007 - Fri.Apr 20, 2007

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a

Experian Buys Hitwise to Track Web Audiences

Customer Experience Matrix

It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Other groups track consumer and business credit, automobile ownership information, and online services for consumers. It expanded this significantly yesterday with a $240 million purchase of Hitwise , a firm that tracks Web traffic and aggregated consumer behavior.

Marketing Edge

Marketing Edge

podcast length: 9:38. deloitte –- you may also know them as deloitte & touche –- is a global business consulting firm with deep expertise in audit, tax, consulting, financial advisory. its main asset is knowledge

Personal Learning and Personal Learning Environments

Buzz Marketing for Technology

Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0 Tools for Personal Learning Improving Personal Learning - A Continuing Challenge for Learning. Do Learning Professionals Make the Worst Learners?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

B2B Lead Generation Blog

did you know that podcasting can help you generate more leads and nurture future customers? research shows that podcasts do impact b2b purchase decisions. buyers want to know you understand them and that you're relevant to their

Are System Requirements Obsolete? (Probably not, but that should get your attention.)

Customer Experience Matrix

I often joke about how easy it is to take two or three loosely related bits of information and declare them a trend. But there’s also an opposing tendency to think that nothing fundamental ever really changes. This makes it harder to recognize significant developments when they do occur. One of those fundamentals has always been the need to define requirements before building or selecting a system. But I’m beginning to suspect that has changed. In systems, we see methodologies like “extreme programming” that advocate incremental development with a minimum of advance documentation.

When Good Metrics Go Bad

Cliff Allen on Marketing

The goal of marketers is usually to increase revenue, so we create metrics that help us do that. Metrics are those numbers that "per" -- like "cost per lead" and "page views per day.". Marketing Metrics Are Everywhere. There are metrics everywhere in the marketing/sales process from awareness to closing an order and servicing the customer. Keeping Marketing Metrics Profitable.

WMC Interviews: Lee Smith

WebMarketCentral

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WebMarketCentral (WMC): What did you do before Persuasive Brands? WMC: How did you get started in this business?

Smart Marketing: New reviews for Stand Out from the Crowd

Smart Marketing

my second marketing book, stand out from the crowd; secrets to crafting a winning company identity, was just reviewed by the prestigious midwest book review. here's an excerpt: "offering a plethora of tips, tricks, and techniques to

Overcoming the Real Roadblock to Customer-Centric Management

Customer Experience Matrix

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ). Her comments were a useful dose of reality. It’s easy to forget that lack of customer-centric technology and skills are not the main obstacles to customer-based marketing. So I do have to try harder to explain how companies will benefit from the transition.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Customer Tracking

Cliff Allen on Marketing

The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. Ideally, you want to track every customer at every touchpoint so you can determine the response to each marketing activity -- ads, mailings, etc. Companies that sell directly to customers have the best opportunity to track their customers' behavior. When you are in direct contact with a customer it's possible to know when and how every contact occurred. But we know that exposure to a company's prior ads helped a prospective customer move toward taking action.

Knotice Integrates Digital Channels: Too Much, Too Little, or Just Right?

Customer Experience Matrix

My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. Brian confirmed that this is their specialty. On the other hand, there is a whole non-digital world out there including direct mail, telephones, print media, retail, and so on. There are broader-scope enterprise marketing systems and CRM systems that encompass those, although their mobile capabilities may be limited. Time will tell

More Details on Enpocket

Customer Experience Matrix

I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact. But our conversation did confirm that the primary focus at Enpocket is on advertising, rather than messaging. propensity scores that identify the most appropriate offers for each customer.

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