Sat.Feb 28, 2015 - Fri.Mar 06, 2015

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When Bad Things Happen to Good Leads - Part 4

ViewPoint

'So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing. Be that as it may, marketing is not exactly making use of the valuable data that results from their efforts either.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

'Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013. Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps.

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How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

'Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. The latest evolution is with the advent of product ads.

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Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

'There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Add to that the challenge of persuading your audience to genuinely trust the intentions of your marketing efforts, and content marketers are in a quandary.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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When Bad Things Happen to Good Leads - Part 3

ViewPoint

'There is valuable data in non-lead outcomes that, if properly nurtured, can increase marketing returns substantially. Most recently, in part 2 of this series , we discussed pipeline dispositions*—prospects that are just one or two touches away from being converted to sales-ready leads. Here in part 3, we’ll examine “nurture” dispositions. A nurture disposition is a qualified company, contact and operating environment without any specific next step in the short-term.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

'One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves.

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Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

'How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. Yup. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog.

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Troubleshooting your B2B marketing data problems

Biznology

'Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

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It’s Up To Us – Marketing Enablement

ANNUITAS

'The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively. Marketing enablement is not something most marketers have heard of…because most organizations don’t invest in it. I take that back, some organizations might have a quarterly marketing meeting, but that is to more synchronize marketing plans, not to train marketers or help teams develop skills to become

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Things Marketers Need to Examine Before Integrating Marketing Technology

Crimson Marketing

'Image: courtesy of Dplus visuals. There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. 1. Struggling to Adapt. “Over the past decade, consumers have transformed from being, as Mayur Gupta puts it, ‘tech-savvy to tech-dependent.’ And as a result

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7 Steps for Performing Your Next SEO Audit

Convince & Convert

'Image via BigStockPhoto.com. Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well.

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Do you want to be a marketer or do marketing?

Biznology

'I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun to realize that I can tell which students are going to adapt to the changes, and which one will have a much harder time. It’s a simple question that you can ask yourself: Do you want to be something or do something?

CMO 155
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Why Your B2B Marketing Isn’t Working

Marketing Craftmanship

'Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. The company applies a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The Power of Word of Mouth Marketing & How You Can Do It

Adobe Experience Cloud Blog

'Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing.

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The Most Important Content Marketing Skill and How to Master It

Convince & Convert

'You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. I also loved the commentary stream that followed, especially this: The post inspired me to write a “how to teach effectively” article featuring the ideas of two experts on the subject of learning: my daug

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What are you working on for your content marketing?

Biznology

'We’ve long known that content marketing is more effective than traditional advertising. It’s more valuable, less expensive, and we know it works. You might have already been using content marketing for years. Or maybe you’re completely new to it. Either way, you might ask yourself if it’s as effective as everyone says it is–and if so, how do you know you’re doing it right?

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Why are Manufacturers Still Struggling with Content Marketing?

Industrial Marketing Today

'Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Why Website Engagement is the New Marketing “Must-Have”

Adobe Experience Cloud Blog

'Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search.

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Reduce Your Bounce Rate with Personalized Audio Guidance

Convince & Convert

'Your website’s bounce rate is one metric you definitely don’t want to mess with. This can be the death of your site. Not only does a poor bounce rate mean your marketing efforts aren’t working and people aren’t actually entering your site, but it can also lead to lower rankings when it comes to SEO. It is the fate of the web, as Neil Patel says, that there will be some bounce in your website.

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Social Media: Deciphering Network Personas For Your B2B [Webinar]

EMagine B2B Blog

'When it comes to social media most marketers admittedly lack a cohesive strategy. With literally hundreds of options to leverage social channels, a clearly defined strategy is critical. With so many social networks to choose from, it’s not always easy to figure out which ones your B2B should be on or which ones should be eliminated from your strategy all together.

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Salesfusion Announces Carol O’Kelley as Chief Executive Officer

SugarCRM

'The post Salesfusion Announces Carol O’Kelley as Chief Executive Officer appeared first on Salesfusion.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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It’s Never Too Early to Be a Marketing Genius

Adobe Experience Cloud Blog

'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. For a new product or service to have any chance of success in this extremely competitive consumer world, the marketing team must be ready to roll the moment a product goes out the door.

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Why Marketers Need to Give Themselves Permission to Let It Go

Convince & Convert

'Another month, another excellent round of guests on the Social Pros Podcast. In February, we heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. As always, our Social Pros draw from different backgrounds and perspectives when they join us to talk about social media as a vital source of communication and connection in today’s digit

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Google Analytics Filters: Tips To Avoid Common Mistakes

EMagine B2B Blog

'Filters, when used properly, can unlock a myriad of useful data to help you better understand your website visitors. Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. However, there is one caveat to be aware of. Adding unnecessary, incorrect, or too many filters can actually compromise your data.

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What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website

Hinge Marketing

'Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still don’t) view the site as an investment that would really help them grow their firms.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The CMO Challenge: Personalized Conversations at Scale

Adobe Experience Cloud Blog

'Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. It was a theme that was reinforced presentation after presentation.

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How to Build Creativity and Self-Expression with Your Community

Convince & Convert

'What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, n

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9 Signs You’re a Graphic Designer

EMagine B2B Blog

'9 Signs You’re a Graphic Designer. 1. You’re favorite thing to do is transforming your genius creative ideas into reality. 2. Your best friends are creative directors, project managers, and other awesome designers, like yourself. 3. Demanding deadlines give you the adrenaline rush you crave. 4. Your morning news consists of the current industry developments, design trends, and technologies. 5.

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