Sat.Nov 05, 2011 - Fri.Nov 11, 2011

Trending Sources

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Never is that more true than at budget time. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Users. Employees.

How to create social media metrics that matter

grow - Practical Marketing Solutions

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work! By Steve Goldner, Contributing {grow} Columnist. So how do you even go about this?  Don’t “Post” –  Publish.

Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator


This is the second video in an ongoing series on optimizing your marketing and lead management efforts. Called “Musings, Advice, and Tips” I will be providing ideas and strategies that contribute to successful funnel optimization, which also includes inbound marketing and demand generation efforts. Editor’s note -still working on clean editing!!).

The last of the anti-social marketing tactics

Chris Koch

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Now I'm going to share new triggers that marketers can use to their advantage. Let’s walk through how marketers can use these triggers to better connect with their audiences.

Maximize your SEO benefit on Google+ in 8 simple steps


Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. These tips ares simple, but some are easy to overlook. And quality rules.

5 Marketing Problems Google+ Says It Can Solve

It's All About Revenue

by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues. But many marketers might argue it’s made the job that much harder. Enter Christian Oestlien , who is heading up the Google+ project. Limited Insights.

Do you want a blog community or do you just want nicey-nicey?

grow - Practical Marketing Solutions

When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack of any meaningful debate or community.  Sure, everyone SAID they wanted community … that was the big buzz word …  but that is NOT what was happening! ” It was remarkable to observe. That … I got.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Homer Simpson Guide to Neuromarketing

Writing on the Web

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical, and smart human beings. How do we know?

How To Create Marketing That Doesn’t Suck

B2B Marketing Insider

Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down. Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines. There.

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision


Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Ability to monitor media coverage and brand mentions across a very wide range of sources. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. Online news release distribution.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook. Neat ways to integrate paid search and social media. . 5.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of  neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for  content marketers. Here are a few of my favorites:  The Neurofocus CEO, A.K. WIIFM”?

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Buyerology Trend: Think Experience Creation Versus Content Creation

Tony Zambito

Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content. Joseph Pine II and James Gilmore.    The Future.

You Need Better Content, Not More

It's All About Revenue

by Jesse Noyes | Tweet this There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours of video are uploaded to YouTube every minute. In a world drowning in content, the secret to success is not more content marketing – it’s better content marketing. ” Wendy Clark.

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Five Steps To Better B2B Lead Generation


Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. Network More Efficiently with Followerwonk.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

4 Reasons You Need a Blog

Digital B2B Marketing

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. often hear marketers say their older content is still relevant. Your Turn Is fresh content a priority in your marketing?

Savvy Week in Review: November 11

Savvy B2B Marketing

Happy Veteran's Day and 11/11/11! Whether you have the day off or are counting down the moments until the official weekend arrives, we think you'll find teriffic inspiration in this week's round up of our fave posts. Enjoy and have a wonderful weekend! How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. This post on the {grow} blog provides some good ideas for how get started sanely. Are you sure? It's a 3-dimensional performance.

Google+ Opens Up Brand Pages…Sort Of

It's All About Revenue

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of. There’s a reason I hedge Google’s claim that brand pages are open for business. Here’s what we can tell from some early looks. 1.

LEGO Does a Netflix in Closing LEGO Universe

Junta 42

It’s a sad week in the Pulizzi household. LEGO recently announced that, effectively January 31, 2012, they were closing their multiplayer online game called LEGO Universe. Focusing on the Wrong Metrics. Now, I don’t know if this is a publicity stunt, or if LEGO plans on releasing a new online game, but let’s take the news at face value. Kill it. Bye bye. Did LEGO Pull a Netflix?

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The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

4 Reasons You Need a Blog

Digital B2B Marketing

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. often hear marketers say their older content is still relevant. Your Turn Is fresh content a priority in your marketing?

Kim Kardashian Wedding – Social Intelligence Report

Buzz Marketing for Technology

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship.

Top Internet strategy, marketing and technology links for the week of November 5, 2011


Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Social Media and Small Business: This Week in Social Media (Social Media Explorer). Great questions to massively improve your results! Jim’s Marketing Blog).

Video Marketing: 10 Tips for Shooting a Promotional Video | Marketri


Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program?

Rude! The Language of Marketing and Sales

Cloud Potential

"Overcome their objections." " "Establish a relationship." " "Target market." " "Convert them." " "Personas." " "Push." " "Pull." " These phrases are the lingua franca of marketing and sales. And they are rude! read more. How Customers Buy

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Twitter usage has skyrocketed to over 100 million active accounts.  Moreover, this dynamic social medium can be the X factor for your business. game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Servicing customers.

Only 8% of B2B Companies Heavily Engaged in Social Media

Social Media B2B

According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive. This is in contrast to the 65% of respondents who indicated that social media is extremely or very important. And let’s not forget the 26% who are not engaged or slightly engaged in social media. It’s important to look at the data beyond the headlines.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.