MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge. Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. But But if it succeeds, will it be due to great design, or inherently great stories? Does its future lie in becoming a great destination site, or in creating a unique identity for its content? But containment doesn’t work on the Web. So how then can content serve its publishers? MORE >>

When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. But the question arises, “Once you peak their interest, how effective in converting these visitors [.]. Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite website MORE >>

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe   (pictured at below) has some news for you: Most of your peers are too. Why is she so certain? As a research manager for MECLABS Conversion Group, Zuzia spent two full days at MarketingSherpa’s B2B Summit in San Francisco providing one-on-one coaching to some of the nation’s leading B2B marketers. Read more about who attended here.)  . Here’s what she has to say about her experience. After my time in San Francisco, I am further convinced. social media is one of the most. he asked me. MORE >>

Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. These tips ares simple, but some are easy to overlook. Here’s my Google+ public profile. And quality rules. MORE >>

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. We hope you enjoy them. B2B Blogging Trends for 2011 ” by Aggregage. Good overview of B2B blogging trends, tips, and tricks. . MORE >>