markempa

AUGUST 6, 2010

B2B marketers have been hit hard in recent years and have faced enormous challenges. One of the greatest challenges marketers continue to face is converting leads to pipeline revenue which could actually be the result of a bigger problem — marketers not generating high-quality leads in the first place. This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey.

B2B Marketing 189

B2B Marketing Advertising Benchmark B2B Lead Scoring 189

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! That Is A Lot Of Time Spent Online Using Social Media Share Yes, that was my reaction to this online consumption study by the good folks at Nielsen.

Social Media 170

Social Media Web 2.0 Burn Rate Media 170

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Enterprise Edition adds the complex security needed by large organizations but sticks to simple campaign flows. Revenue Cycle Management blazes an important new trail for others to follow. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May).

Enterprise Management 168

Enterprise Management Marketo Marketing Management Marketing Automation Services 168

Webbiquity

AUGUST 5, 2010

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments? Higher search position? Better results from social media? Younger looking skin in just three days? Can’t help you with that last goal, but excluding that one you’ve come to the right place. Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB B

Business Blogging 159

Business Blogging Tips PageRank Business 159

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses?

Trigger Marketing 154

Trigger Marketing Digg Urgency Marketing Eye-Tracking 154

Everything Technology Marketing

AUGUST 1, 2010

We are conducting a survey of B2B marketing professionals. One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. Here is a summary of the top-5 challenges the survey identified so far (n = 253). The most selected answer with 56 percent is (1) measuring the results. Not surprising considering that the right metrics and goals associated with social media are still evolving.

Social Media 151

Social Media Customer Surveys Social Marketing B2B Marketing 151

NuSpark Consulting

JULY 31, 2010

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.]. Tags: Marketing Strategy Search Marketing marketing.

Adwords 147

Adwords Google Optimization Tagging 147

Writing on the Web

AUGUST 3, 2010

I want to invite you to join an incredibly valuable teleseminar from some people I trust. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Click on the above seminar title to register. I have hosted a similar teleseminar with Kim Ades and Marc Manieri. Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching.

Digg 141

Digg Buzz Blogger Tagging 141

Smashmouth Marketing

AUGUST 3, 2010

Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- an industry was born. Now there are over 1500 third-party lead gen employees in the area, not to mention all the companies that have based their outbound efforts in the area.

Demand 141

Demand Lead Gen Advertising Agencies Lead Generation 141

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Social Media

WriteSpark

AUGUST 3, 2010

Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter. But is that project really ready? You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? The marketing plan was likely developed months ago and the current product status, market conditions, and promotional opportunities may have changed since then.

Planning 131

Planning Terms and Conditions Copywriting Paper 131

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? Please pick 2 white papers that you consider outstanding - 1 example of a white paper addressed to a Technical Decision Maker and 1 example of a white paper addressed to a Business Dec

Paper 122

Paper Enterprise Management Work Management Marketing Management 122

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? These two questions have been fueling my mental energy for the past few years. As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 136

Trigger Marketing Copywriting Digg Urgency Marketing 136

LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices&# that are actually ineffective?

Newsletter 122

Newsletter Practices Lead Nurturing DemandBase 122

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Brand Identity

NuSpark Consulting

JULY 31, 2010

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take advantage of.

Adwords 116

Adwords Google Optimization Marketing Automation Services 116

The Effective Marketer

AUGUST 5, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Best Companies Don’t Need Marketing Interesting set of articles on Inc’s Magazine June Edition “Inside America’s Best Run Companies&# , showing how the best small business companies run and the perks and benefits they have to attract and retain top talent.

Marketing Budget 108

Marketing Budget Paid Search Agency Planning Work Management 108

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. How do you like my new look? I’m talking about the new header and colors… Since switching to a WordPress a couple months ago, I decided to give this blog a face-lift while I was at it.

Marketing Websites 133

Marketing Websites Brand Identity Branding Digg 133

LeadSloth

AUGUST 2, 2010

This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse. It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Part of this process is assessing the value of your existing leads. Unfortunately, there is no exact answer for this.

Lead Scoring 110

Lead Scoring Lead Ranking Loopfuse Leads 110

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

Biznology

AUGUST 2, 2010

Image by voyageAnatolia.blogspot.com via Flickr. If you've ever watched a storm coming over the horizon, you'll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes. If you have the new skills required, it should be a smooth ride for you, but if you don't, you might be in for a rocky ride.

PR 106

PR Public Relations Internet Marketing Newsletter 106

Adobe Experience Cloud Blog

AUGUST 5, 2010

There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message.

Email Marketing 101

Email Marketing Rules Stats Newsletter 101

Convince & Convert

AUGUST 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Facebook Success Summit – 22 Sessions on Everything Facebook August 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is Facebook important to you and your business?

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no!

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

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Cross-Selling

Biznology

AUGUST 4, 2010

Image via Wikipedia. by Frank Reed. I have revealed in my last post that I am a bit of a sports fan. I am not a sports geek. I grew out of that a little while ago. While many get turned off by my kind, I will let you know that while I am not well-rounded, I am also not flat. As a result, I have a favorite business magazine that I love and that I have a strange relationship with.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Industrial Marketing Today

AUGUST 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Industrial and B2B Customer Engagement Simplified by Achinta Mitra on August 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Social Media Marketing More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues.

B2B 76

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 76

ViewPoint

AUGUST 5, 2010

Lead Generation 146

Lead Generation Trends Generation Leads 146

MLT Creative

AUGUST 3, 2010

In B2B marketing, creating a buyer persona is key to understanding your audience. Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. Going beyond general demographics to fully identify with the persona as an individual will allow you to personalize your message, focus on a niche and match goals.

B2B Marketing 68

B2B Marketing Advertising Agencies Paid Search Agency B2B 68

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Marketing & Strategy

Marketing-Gimbal

AUGUST 2, 2010

Quick little post I did for Businessweek online. What other sins would you have added? Six Social Media Sins Posted by: Today's Tip Contributor on July 9, 2010 Social media are not intended for you to syndicate your corporate message. Tags: Marketing Social Networking Viral Marketing.

Social Media 56

Social Media Media Viral Marketing Social Networks 56

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” At this point you’re probably asking yourself: “Who is this kid and how did he do it?

Social Media 55

Social Media Social Marketing Media Youtube 55

EMagine B2B Blog

AUGUST 3, 2010

You may have seen some of the dire predictions:… Twitter will be the death of blogging. Social media will spell the end of email marketing. Well, neither has come to pass; and our take is that neither will. In the case of blogging, what you now see is more and more blogs making it easier [.]. Tags: B2B Web Strategy Social Media email achinta cites globalspec’s “2010 industrial marketing trends” study including social sharing options boosted the rate achinta mitra sees a similar degree s

Social Media 48

Social Media Media Case Studies Paid Search Agency 48