Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. I’d been aware of them since they were founded in 2006 but in their original incarnation as a data provider. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Smashmouth Marketing

APRIL 2, 2009

Next month is Sales 2.0 in Boston. May 21 at the Fairmont Copley Plaza. It should be another great day of insights, interraction and networking from the industry's 2.0 pundits. Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pert

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Buzz Marketing for Technology

MARCH 31, 2009

It's a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. As the co-author of Facebook Marketing for Dummies - I couldn't be more excited about this product which allow companies to be much more social in the very way they comm

Social Networks 100

Social Networks Business SMS Facebook 100

Marketing-Gimbal

MARCH 28, 2009

Recently I have heard several of my professional colleagues across small and large companies, but all over 40, commenting that they didn’t get twitter, thought it was stupid, and didn’t have time for it. I have heard these same musings. Tags: Branding Marketing Social Networking.

Twitter 63

Twitter Social Networks Network Marketing Tagging 63

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Proteus B2B Marketing

MARCH 28, 2009

Michael Stelzner of White Paper Source recently released a study on how marketers are using social media to grow and promote their businesses. Nearly 900 marketers were surveyed. One of the great questions in the study was an open ended question that simply asked, “What question about marketing with social media do you most want answered?&# [.].

Social Media 62

Social Media Marketing Report Social Marketing Media 62

readwrite

MARCH 31, 2009

Super Rewards , a monetization solution for online games and social networks, announced that developers can now implement its virtual currency platform on any social network, virtual world, or online games. Super Rewards launched in December 2007, quickly grew into one of the larger CPA networks on Facebook and MySpace, and the service has kept a relatively low profile until now.

CPA 40

CPA Cost per Acquisition Social Networks Banner Ads 40

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 23

Social Media Consulting Social Marketing Media 23

Customer Experience Matrix

MARCH 30, 2009

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. The division makes sense in most organizations, since marketing and sales are separate. (See Should Demand Generation and Sales Automation Be Separate Systems? for whether this will change.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

readwrite

MARCH 30, 2009

AdMob , one of the world’s largest mobile advertising networks, released its Download Exchange today. In return for running ads for other apps, developers can now promote their own apps across AdMob’s network of over 1,000 applications. At its core, Download Exchange is basically a more sophisticated version of the many banner and link exchange services that are very common on the Web.

Banners 40

Banners Allocation Ad Exchange Mobile Advertising 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Why do site rankings sometimes drop precipitously for no apparent reason? How can you get a site indexed by Google News? And what does the future of search hold—according to Google?

SEO 20

SEO Best Practices Copywriting Internet Marketing 20