Sat.Oct 31, 2015 - Fri.Nov 06, 2015

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5 Easy Tools for Social Selling Success

Webbiquity

Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares. You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each

Tools 206
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How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search! However, the idea that we can look at keywords the same way we always have is even sillier. After all, people are searching differently than they were five years ago.

Keywords 202
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How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)

Crimson Marketing

Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This shows that new digital marketing solutions are supplementing, not subjugating existing techniques. For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time.

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7 Referral Program Best Practices For Wooing Customers

Influitive

From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. But asking for referrals can be awkward. Even if you have an awesome product and a stellar customer experience, you may be afraid of coming off as desperate.

Practices 193
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?

Customer Experience Matrix

Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement.

More Trending

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Online communities aren’t all bullying bullies

Biznology

After all the brouhaha surrounding #GamerGate and the controversy surrounding the decision that SXSW made in removing some #GamerGate panels , I wanted to remind my gentle reader — yes, you — that there are warm hugs online and not just slaps, punches, yells, screams, and assaults online. First, here’s a #GamerGate primer. Second, online abuse, bullying, and assault is undeniably a real thing and I am not being an apologist.

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Why Marketing Automation Does Not Work

NuSpark Consulting

You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it.

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Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels

Customer Experience Matrix

As William Shakespeare never wrote, some systems are born with data, some achieve data, and some have data thrust upon them. What the Bard would have meant is that some systems are designed around a marketing database, some add a database later in their development, and some attach to external data. The difference matters because marketers are increasingly required to pick a collection of components that somehow work together to deliver integrated customer experiences.

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How a Product Funnel Makes Blogging Profitable

Writing on the Web

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. You make compelling offers to your readers that they can receive from free to fee: Some information for free, immediate download, no strings.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Children of the Cloud

Biznology

The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her first venture from investors (including Richard Branson) when she was just 18 years old. The youngest speaker, 17-year-old Zach Latta , tested out of high school and moved to San Francisco with his parent’s permission to make his fortune.

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Is being a productive marketer worth the personal price?

Convince & Convert

It ain’t easy being a productive marketer in these modern times. We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. But what is the personal cost of that productivity? Fascinating new research from Workfront and Harris Poll reveals some answers. Marketers feel pretty darn good about being productive.

Pricing 163
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Face-to-Face Selling Is Still Effective

Kaon

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings.

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Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Adobe Experience Cloud Blog

Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Stop redesigning your website

Biznology

There. I said it. It’s possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” Or “we haven’t redesigned it in three years.” It isn’t that I am a complete idiot about the value of good design.

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

Image via BigStockPhoto.com. Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Planning 153
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How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas

Tony Zambito

by Matt Brooks. A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” This mirrors findings of other surveys related to content marketing and customer-centric marketing, which consistently hovers in the 35- 40% range of “very customer-centric” or “very effective content marketing.”.

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Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer Nurturing

Adobe Experience Cloud Blog

Author: Elaine Ip Halloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season of the year , with advertisements hitting consumers left to right. From those eagerly anticipated holiday sales to Black Friday or Cyber Monday, consumers are receiving floods of communication every day.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The search marketing no one talks about

Biznology

Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. And most of us think that we are. But most of us are wrong. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO.

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How to Engage the Crap Out of Your Audience

Convince & Convert

Image via BigStockPhoto.com. It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. Most content marketers understand the first two, but seem to have trouble with the latter. Fortunately, humor is a valuable tool —and is certainly very entertaining! Let’s take a look at one shining example, from The Dollar Shave Club.

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B2B Marketers Embrace Technology, But Neglect Data Quality

6sense

Today, companies cannot grow without technologies that streamline, automate and quantify marketing efforts. The B2B Marketing Technology Strategy Survey, conducted by Informatica in partnership with Dun & Bradstreet and Ascend2, slooked at the top tools, objectives and challenges of today’s B2B marketing technology landscape. What caught our attention is that although B2B marketers see martech as an indispensable resource for driving marketing-influenced revenues, a gap still exists in many

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[Infographic] How to Form Your Digital Advertising Team

Adobe Experience Cloud Blog

Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. All marketing teams should think of it this way—and digital advertising teams are no exception.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Are you using your buyer’s journey for analytics?

Biznology

Every digital marketer worth his salt has identified a buyer’s journey–maybe more than one for different audiences or different personas. If you are doing it right, you are targeting your content to the personas and the steps in the buyer’s journey. By doing so, you are making your content persuasive, with the goal of moving people to the next step.

Analytics 144
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Why Investing in Creativity Drives Marketing Success

Convince & Convert

The Age of Creativity. Erik Deckers owns Pro Blog Service, a company that writes blogs as well as other content for B2B companies. Erik has been a published writer for more than 27 years through his work as a blogger, newspaper humor columnist, author, and award-winning playwright. He has written four books relating to branding and marketing success and is currently at work on his fifth.

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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Ach

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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business in Q4 can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Brand Strength and the Halo Effect in Marketing

Hinge Marketing

If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. You may remember his name from Psych 101 as a pioneer in educational psychology. In 1915 he published a paper in which he identified an unusual problem. The Halo Effect. Thorndike discovered that when people rate someone on one trait it is correlated with their ratings on other traits.

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How One Company is Measuring What Really Matters

Convince & Convert

If you’re going to weigh something, weigh what matters. (highlight to tweet). This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image.

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What The Best Marketing Videos Have in Common With Must-See TV

Vidyard

With some shows, it’s obvious who the fans are. Some science fiction series have such a loyal following, for example, that people may dress up as their favourite characters and go to comic book conventions. In other cases it’s subtler. Those making shows, like Game of Thrones, Dancing With The Stars and other TV hits, have learned they can’t rely on superficial clues to understand their audience.