Sat.Dec 01, 2012 - Fri.Dec 07, 2012

Trending Sources

2013: The Year of Integrated Digital Marketing

Synecore

The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity, and proximity. They need an integrated digital marketing strategy. The Maturation of Mobile.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Social Media Marketing Guides and Tips.

Media 126

Your 2013 Social Media Strategy: Grow a Pair.

grow - Practical Marketing Solutions

First I would like to explain this strange headline to my international readers. “Grow a pair” (not ot be confused with “grow a pear”) is American slang for stepping up to be tough and bold. Now, on with the show. There is an infection overwhelming social media strategy development and the virus is fear. Really? It’s been on the table for at least 3-4 years now.

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. He was Dave Trott, Executive Creative Director at CSTTG. Or, perhaps more simply, turning a problem you can’t solve into one you can. Hunting ‘Outside the Box’.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

What is Responsive Design?

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. You’ve seen the stats. Smart phones are everywhere. Tablets are seeing rocket ship growth and aren’t coming back to earth. Buyers have gone mobile.

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

B2B Marketing Insider

In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Where did I fall short? Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. Do you Agree?

A cautionary tale: Putting your business in the hands of Facebook

grow - Practical Marketing Solutions

As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Certainly one factor is the kebab itself — a delicious jungle of salad, meat, and fresh herb sauce that melted like Angel cream on your tongue. Mmmmmm. The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. Wowzee. frowned. Like or.

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. He was Dave Trott, Executive Creative Director at CSTTG. Or, perhaps more simply, turning a problem you can’t solve into one you can. Hunting ‘Outside the Box’.

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers. The reason her slides capture so much attention is for their breadth and ability to spotlight Internet trends and whereconsumer behavior is heading. billion.

The Future of Marketing Is Extreme

Digital B2B Marketing

Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. The future will push the boundaries of what we accept and expect in marketing. Here are just a few ways marketers will push the boundaries in the coming years. Strategy

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Research shows that Pinterest is big, it’s bad, and it’s for real

grow - Practical Marketing Solutions

A new report from The Social Habi t focuses on revelations about Pinterest and if you weren’t a “pinner” before, it might be time to get in the game! The study concludes that while Pinterest has a smaller user base than services like Facebook or Twitter, the service engenders enormous loyalty and has become a daily habit for more than half its users. 38% of U.S. Arts & Crafts.

MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. MindMatrix is one of them.

SEO is the Top Skill for Digital Marketers

Biznology

Image via CrunchBase. In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. The last time we met, I asked the group what their top pain point was. Why is SEO such an important skill for digital marketing?

SEM 86

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. Then what?

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

By Ian Cleary, {grow} Contributing Columnist. It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? We’re all familiar with the following saying: “Traffic is Vanity, Conversion is Sanity!” But it does make sense! Action: Set up Google Author.  Summary.

Planning for a Successful 2013 Starts with a Positive Attitude

Sales Prospecting Perspectives

So I am sure everyone has started to take a look at their business as they begin to plan for 2013 and the upcoming new year (if you have not you should!). know that it is a busy time for everyone trying to close out the quarter/year as well as dealing with the holiday season on the personal side. It can be difficult to think about the upcoming year with everything that is on the table. The biggest mistake you can make with your sales team is waiting until it's too late to start planning, so don't wait! This is a fairly simple concept.

Upgrade your lame agency website into your social media brand HQ

Biznology

Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. At the end of the day, none of this is yours. What is home? What do I mean by this? It’s genius! Related articles. zemanta.com). Drupal 7.17

13 Free Design Tools for Visual Marketers on a Budget

Hubspot

They say don’t judge a book by its cover, but let's be honest. pretty cover sure doesn’t hurt. That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s super important to make your marketing materials as visually appealing as possible. Oh, another problem? But there's good news! Free Color Tools. Now what? That's great!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Generation Blog

Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them. They cook as much as ten times faster than conventional cooking methods. You can’t simply add pressure and expect optimal results. Uncover qualified leads. Implement this strategy.

On Being Human: The Ties That Connect Us

Conversionation

Yesterday I felt happy. Then I learned my mother has cancer. broke. know what it is to be broken. If there’s one thing I can truly call myself an expert in it’s the human mind. I’m an expert by experience and I think it’s no coincidence I do what I do for a living. feel a lot. Certainly now. Cancer. Mother. You know. There’s millions of people suffering and having cancer. The downs. Reasons. Ratio.

Stepping Outside of Bounds: Taking a Broader Marketing Perspective

Biznology

Photo credit: Christopher S. In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are greatly valued, in many cases it is our acquaintances that help up more from a business perspective. As someone who is a boundary spanner, this rings quite true.

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How to Set SMART Marketing Goals for 2013 [TEMPLATE]

Hubspot

It's the most wonderful time of the year! time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. But wait! What about those naughty marketers out there that don't have goals? you know. First, a Brief Message on Setting SMART Goals. Step 1: Summarize Your Goal.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

What B2B Marketers Can Learn About Social Media From The US Air Force

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force. What if people make negative comments? Negative comments are acceptable.

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How Valuable is a Social Media Audience, Really?

Sazbean

Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data — made by the first wave of social middleware players like Buddy Media, Wildfire, Vitrue and dozens of other social CRM solutions — have lured everyone from global brands down to local musicians and artisans to the fray. by Spencer Richardson. News & Notes

What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

Photo credit: Great British Chefs. Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? Mobile Apps. Pinterest.

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6 Tips for Creating Content That Spreads Naturally

Hubspot

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. That means there's a lot of content. and also, a ton of noise.

SERP 57

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

5 Content Marketing Lessons from Guns N Roses

Modern B2B Marketing

by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Axl Rose has kept Guns n Roses going for more than 20 years, and they are just as popular now as they were in their heyday. Welcome to the jungle. Do something unexpected. Don’t do it alone. ” 4.

Content Marketing Gives Customers a Reason to Believe

Blue Focus Marketing

“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously consider your brand for purchase. The earlier you reach your prospect in the customer decision journey , the better chance you have to make the sale.

Content marketing makes marketers the new publishers–and vice versa

Biznology

Photo credit: ShashiBellamkonda. Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. The So you must attract them with information that is helpful or entertaining and you must hold their attention, click by click. cookbook.

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

It's that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Don't have one handy? That's cool. You don't need to be clairvoyant to make a prediction or two. In fact, how about we get the ball rolling. In 2012, the world of marketing underwent some major changes. Prediction: Email Lives On.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps

Marketri

Ever since I became a content marketer, Google+ has been a bit of an enigma. At first, people questioned whether it would be the social network to battle Facebook and usurp Mark Zuckerberg’s throne. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO.

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. It’s not just that social media is exploding; it’s how brands communicate.

[Video] #1 Rule for Building Relationships With Customers

Jill Konrath's Fresh Sales Strategies Blog

Are buyer's expectations of salespeople changing? They sure are. Today's crazy-busy prospects have raised their standards in the past few years. If you just want to talk with them about your product or service, they have absolutely no time for you. All that information is on the Internet -- and they can read it on their own time. They don't need you for that. Share your comments

What's the Deal With This Whole 'Context Marketing' Thing?

Hubspot

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game. What next? What Is Context Marketing? What's the part of speech?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. Caveat: words of caution about this to follow.). Promoted Tweets in Timelines.