Sat.Dec 01, 2012 - Fri.Dec 07, 2012

Trending Sources

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. He was Dave Trott, Executive Creative Director at CSTTG. Or, perhaps more simply, turning a problem you can’t solve into one you can. Hunting ‘Outside the Box’.

2013: The Year of Integrated Digital Marketing


The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity, and proximity. They need an integrated digital marketing strategy. The Maturation of Mobile.

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Your 2013 Social Media Strategy: Grow a Pair.

grow - Practical Marketing Solutions

First I would like to explain this strange headline to my international readers. “Grow a pair” (not ot be confused with “grow a pear”) is American slang for stepping up to be tough and bold. Now, on with the show. There is an infection overwhelming social media strategy development and the virus is fear. Really? It’s been on the table for at least 3-4 years now.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Social Media Marketing Guides and Tips.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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SEO is the Top Skill for Digital Marketers


Image via CrunchBase. In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. The last time we met, I asked the group what their top pain point was. Why is SEO such an important skill for digital marketing?

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. MindMatrix is one of them.

The 2013 Marketing Predictions Post: Content Marketing And Social Business

B2B Marketing Insider

In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Where did I fall short? Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. Do you Agree?

Research shows that Pinterest is big, it’s bad, and it’s for real

grow - Practical Marketing Solutions

A new report from The Social Habi t focuses on revelations about Pinterest and if you weren’t a “pinner” before, it might be time to get in the game! The study concludes that while Pinterest has a smaller user base than services like Facebook or Twitter, the service engenders enormous loyalty and has become a daily habit for more than half its users. 38% of U.S. Arts & Crafts.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What the State of Social Media Today Means for 2013 Marketing Plans


Photo credit: Great British Chefs. Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? Mobile Apps. Pinterest.

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Planning for a Successful 2013 Starts with a Positive Attitude

Sales Prospecting Perspectives

So I am sure everyone has started to take a look at their business as they begin to plan for 2013 and the upcoming new year (if you have not you should!). know that it is a busy time for everyone trying to close out the quarter/year as well as dealing with the holiday season on the personal side. It can be difficult to think about the upcoming year with everything that is on the table. The biggest mistake you can make with your sales team is waiting until it's too late to start planning, so don't wait! This is a fairly simple concept.

What is Responsive Design?

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. You’ve seen the stats. Smart phones are everywhere. Tablets are seeing rocket ship growth and aren’t coming back to earth. Buyers have gone mobile.

Design 101

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

By Ian Cleary, {grow} Contributing Columnist. It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? We’re all familiar with the following saying: “Traffic is Vanity, Conversion is Sanity!” But it does make sense! Action: Set up Google Author.  Summary.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Upgrade your lame agency website into your social media brand HQ


Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. At the end of the day, none of this is yours. What is home? What do I mean by this? It’s genius! Related articles. Drupal 7.17

13 Free Design Tools for Visual Marketers on a Budget


They say don’t judge a book by its cover, but let's be honest. pretty cover sure doesn’t hurt. That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s super important to make your marketing materials as visually appealing as possible. Oh, another problem? But there's good news! Free Color Tools. Now what? That's great!

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers. The reason her slides capture so much attention is for their breadth and ability to spotlight Internet trends and whereconsumer behavior is heading. billion.

How Valuable is a Social Media Audience, Really?


Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data — made by the first wave of social middleware players like Buddy Media, Wildfire, Vitrue and dozens of other social CRM solutions — have lured everyone from global brands down to local musicians and artisans to the fray. by Spencer Richardson. News & Notes

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Stepping Outside of Bounds: Taking a Broader Marketing Perspective


Photo credit: Christopher S. In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are greatly valued, in many cases it is our acquaintances that help up more from a business perspective. As someone who is a boundary spanner, this rings quite true.

How to Set SMART Marketing Goals for 2013 [TEMPLATE]


It's the most wonderful time of the year! time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. But wait! What about those naughty marketers out there that don't have goals? you know. First, a Brief Message on Setting SMART Goals. Step 1: Summarize Your Goal.

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. Then what?

Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps


Ever since I became a content marketer, Google+ has been a bit of an enigma. At first, people questioned whether it would be the social network to battle Facebook and usurp Mark Zuckerberg’s throne. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Content Marketing Gives Customers a Reason to Believe

Blue Focus Marketing

“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously consider your brand for purchase. The earlier you reach your prospect in the customer decision journey , the better chance you have to make the sale.

6 Tips for Creating Content That Spreads Naturally


We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. That means there's a lot of content. and also, a ton of noise.


Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Generation Blog

Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them. They cook as much as ten times faster than conventional cooking methods. You can’t simply add pressure and expect optimal results. Uncover qualified leads. Implement this strategy.

Using metrics to increase your ROI and save you money

Confluent Forms

Too often businesses spend money without truly understanding what they are receiving for those dollars. These businesses will spend money on services and strategies without being able to evaluate how effective those dollars were in creating tangible benefits to the company. As we're in the technology field it's easiest to give an example in that arena to showcase how we'd approach a new initiative.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. It’s not just that social media is exploding; it’s how brands communicate.

8 Insightful Marketing Predictions for 2013 and Beyond


It's that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Don't have one handy? That's cool. You don't need to be clairvoyant to make a prediction or two. In fact, how about we get the ball rolling. In 2012, the world of marketing underwent some major changes. Prediction: Email Lives On.

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5 Content Marketing Lessons from Guns N Roses

Modern B2B Marketing

by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Axl Rose has kept Guns n Roses going for more than 20 years, and they are just as popular now as they were in their heyday. Welcome to the jungle. Do something unexpected. Don’t do it alone. ” 4.

Are You Good at Finding the Appropriate Sales Contact?

Sales Prospecting Perspectives

In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels. It sounds easy enough until you actually sit down and try calling into a company like Microsoft or IBM to see who handles some niche area of technology operations. Some things to consider: Craft a referral email – This should be very short and sums up who you’re looking to speak with and why. Provide one sentence that highlights the product/solution and also ties into the reason why you’re looking to chat.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.