Sat.Sep 24, 2011 - Fri.Sep 30, 2011

Trending Sources

The New 4 P’s of Marketing

It's All About Revenue

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. It’s our attempt to spice up the stodgy principles of marketing. Here are the 4 New P’s of Marketing you’ll see throughout the syllabus. 1. Personality. Physics.

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery.

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Can you make money managing social media?

grow - Practical Marketing Solutions

Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” ” Of the course the purists will contend that everybody should do their own social media because of the “authenticity” value.  Overseas.

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

What is Thought Leadership and Why Do you Need It?

B2B Marketing Insider

These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. It can also include your unique perspective on hot topics relevant for your customers.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  actually I start with Zite on iPad, but that’s in bed actually!). Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Extended Share for Google Plus.

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How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

Hubspot

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more! Choose a Classification. Artist, band, or public figure. Company, organization, or institution.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.    A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV). 

Oops! I made this Social Media mistake. How about you?

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. The rude awakening often comes when they try promoting their product to their audience. Their error is simple. It’s easy.

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How to create future brands

Blue Focus Marketing

  Brands are on a Transformational Journey. The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The reason to choose one brand versus another will be fueled by its purpose.  Today, like never before, brands are in the throes of change.  Engaging. Relevant.

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Your Klout Score: Why You Need to Care Now

Junta 42

Does Your Klout Score Determine Your Online Value? Get ready to hear a lot more about Klout in the next few months. What is Klout?  In basic terms, Klout measures your online influence and your ability to drive interaction on the web. The number of tweets, how many comments your Facebook status update receives, and the quantity of thumbs up you get on your YouTube videos. Making Klout Work for You.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Infographic of the Week: Recent Over-the-Top Valuations Explored [INFOGRAPHIC]

Ad Your Comment Here

This week we take a look at how much the top social media sites are valued at. Could this be the start of another tech bubble? While we’re waiting for their IPOs…we might as well see where they fall among the competition. Infographics infographic of the week Valuations

Blogging and Content Marketing: Results Versus Personality

Conversionation

A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing

5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify  your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? As you write your content, you should cover each of the answers. This will keep you on task, and lead your readers through to action. How much to share.

B2B marketing sector bounces back: 57% report rising budgets

The B2B Research Blog

To say it’s been an eventful few years economically is an understatement.  First we had the credit crunch and a deep recession.  Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading.  The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. One quarter (26%) report increased billings and a further third (33%) have seen significant increases. 

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Weekly Wrap Up - September 30

Savvy B2B Marketing

Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage. while catching up on the blogosphere. Lots of goodies this week! Why B2B Companies Need a Chief Content Officer by @basebot. Two reasons: quality and efficiency. Both can wreak havoc on the success of your content marketing if you don't have them. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. Although this is a B2C examples, many B2Bs can relate.

Digging in the Cache – O RLY?

Sazbean

Just like anything on the Internets, the response “O RLY?” ” has it’s roots in hardcore geek culture. The photo of a surprised looking owl with the words “O RLY?” ” added was originally used in the Something Awful forums as a response to anything that may have been found boring, doubtful or unimpressive. The correct response to “O RLY?”

How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs. So, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Connect with HubSpot

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10 Examples of Check-The-Box Marketing

B2B Marketing Insider

Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Does your weekly status meeting start with a dashboard view of progress toward your annual goal or a list of action items? All your updates on social channels are promotional. Image Source.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?

Writing on the Web

#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? You have a chance to show you understand your readers well, and you have an expert’s understanding of the subject matter.

Jay Baer Exposes 4 Common B2B Social Media Mistakes

It's All About Revenue

by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer , the co-author of The Now Revolution , has heard it all before. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Thinking Too Big.

Savvy Speaks: Can I Get a Witness?

Savvy B2B Marketing

In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. But before you start tacking voting buttons all over your website, consider revisiting a tried and true marketing tactic - the testimonial. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific. Did the solution increase ROI?

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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Though the editor had done thorough reader research in proposing editorial topics for an upcoming magazine project, the sales staff would have none of it: The topics I suggested would provide the basis for good editorial quality; however, our sales team deemed them too difficult to sell sponsorships. But that’s not fair.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. We are only willing to engage with you on our terms and timetable.

Writing Web Content that Gets Results: Questions

Writing on the Web

The rules  haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the  basic rules of writing copy for the Web. Content marketing  is a buzz word not just because marketing people like new buzzes.

Savvy Toolkit - The Blog Tree Infographic

Savvy B2B Marketing

The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. Fruit for Your RSS Feed we are giddy as school girls! We agree that being able to visually synthasize concept for busy professionals via design elements is essential.

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? Who is spitting mad? Who needs more information?  Time is of the essence. 

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.