Is mobile marketing recently a part of your inbound marketing strategy? More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run. To ignore this growing mobile marketing trend could be a very dangerous failure for your business! To get your piece of the pie from this trend the first thing you need to do is to optimize your website and email communication for mobile use! That’s up by 2.2 MORE >>

By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. The rude awakening often comes when they try promoting their product to their audience. Suddenly, their enthusiastic following vanishes into thin air leaving behind crickets and one or two “mercy” sales. Their error is simple. This social rut is easy to fall into, let’s see if you are in danger of falling into it yourself. MORE >>

  Have I told you that I'm a maniac for B2B marketing eduction? Well, I am. Know why? Because the B2B landscape is constantly shifting. Things change so fast that it's a real challenge to keep ahead of the curve. However, the Real World Marketing Syllabus , presented by Brian Kardon of Eloqua is here to help all of us. The Real World Syllabus is the best example of a self-directed learning course for marketers that I've seen. like where it's pointing us to look and I want you to recognize that it's a great example of a content curation piece, as well. MORE >>

Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.    A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV).    How well organizations; in relations to products, service, and brand; maps to Buyer Perceived Values will serve as the one of the primary influences that shapes buyer behaviors and purchase decisions. MORE >>

by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer , the co-author of The Now Revolution , has heard it all before. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make. Assuming Too Much About Your Customers. You are not your customer,” Baer noted. Sounds obvious, but it needs to be said. Share email. MORE >>