Sat.Sep 24, 2011 - Fri.Sep 30, 2011

Trending Sources

Can you make money managing social media?

grow - Practical Marketing Solutions

Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” ” Of the course the purists will contend that everybody should do their own social media because of the “authenticity” value.  Overseas.

The New 4 P’s of Marketing

It's All About Revenue

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. It’s our attempt to spice up the stodgy principles of marketing. Here are the 4 New P’s of Marketing you’ll see throughout the syllabus. 1. Personality. Physics.

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery.

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Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane. Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. When everyone’s way isn’t working for you, find your own path.

What is Thought Leadership and Why Do you Need It?

B2B Marketing Insider

These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. It can also include your unique perspective on hot topics relevant for your customers.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  actually I start with Zite on iPad, but that’s in bed actually!). Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Extended Share for Google Plus.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

Hubspot

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more! Choose a Classification. Artist, band, or public figure. Company, organization, or institution.

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Your Klout Score: Why You Need to Care Now

Junta 42

Does Your Klout Score Determine Your Online Value? Get ready to hear a lot more about Klout in the next few months. What is Klout?  In basic terms, Klout measures your online influence and your ability to drive interaction on the web. The number of tweets, how many comments your Facebook status update receives, and the quantity of thumbs up you get on your YouTube videos. Making Klout Work for You.

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.    A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV). 

How to create future brands

Blue Focus Marketing

  Brands are on a Transformational Journey. The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The reason to choose one brand versus another will be fueled by its purpose.  Today, like never before, brands are in the throes of change.  Engaging. Relevant.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Infographic of the Week: Recent Over-the-Top Valuations Explored [INFOGRAPHIC]

Ad Your Comment Here

This week we take a look at how much the top social media sites are valued at. Could this be the start of another tech bubble? While we’re waiting for their IPOs…we might as well see where they fall among the competition. Infographics infographic of the week Valuations

Blogging and Content Marketing: Results Versus Personality

Conversionation

A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing

5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify  your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? As you write your content, you should cover each of the answers. This will keep you on task, and lead your readers through to action. How much to share.

B2B marketing sector bounces back: 57% report rising budgets

The B2B Research Blog

To say it’s been an eventful few years economically is an understatement.  First we had the credit crunch and a deep recession.  Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading.  The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. One quarter (26%) report increased billings and a further third (33%) have seen significant increases. 

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Weekly Wrap Up - September 30

Savvy B2B Marketing

Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage. while catching up on the blogosphere. Lots of goodies this week! Why B2B Companies Need a Chief Content Officer by @basebot. Two reasons: quality and efficiency. Both can wreak havoc on the success of your content marketing if you don't have them. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. Although this is a B2C examples, many B2Bs can relate.

Digging in the Cache – O RLY?

Sazbean

Just like anything on the Internets, the response “O RLY?” ” has it’s roots in hardcore geek culture. The photo of a surprised looking owl with the words “O RLY?” ” added was originally used in the Something Awful forums as a response to anything that may have been found boring, doubtful or unimpressive. The correct response to “O RLY?”

How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs. So, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Connect with HubSpot

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10 Examples of Check-The-Box Marketing

B2B Marketing Insider

Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Does your weekly status meeting start with a dashboard view of progress toward your annual goal or a list of action items? All your updates on social channels are promotional. Image Source.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The blogger’s electronic arsenal

grow - Practical Marketing Solutions

I am in the middle of a heavy travel schedule and I seem to be carrying around more and more electonics to support my office on the road. laid everything out on the hotel room bed and … it is getting to be a little ridiculous. But for your amusement, here are the electronics in my briefcase on nearly every business trip: A- Power cord for computer. B- iPad 2.  This is my rock.

Jay Baer Exposes 4 Common B2B Social Media Mistakes

It's All About Revenue

by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer , the co-author of The Now Revolution , has heard it all before. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Thinking Too Big.

5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?

Writing on the Web

#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? You have a chance to show you understand your readers well, and you have an expert’s understanding of the subject matter.

[PREDICTION] What Will LinkedIn Do for B2B Marketers?

Social Media B2B

LinkedIn is the dominant social network for many B2B companies. 58% use the platform for marketing, building relationships and lead generation. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Company features have been slow to roll out, but Mike Gamson, SVP of sales has indicated that more advertising features will be available soon.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Has BP learned NOTHING about PR and communications?

grow - Practical Marketing Solutions

I saw some beautiful ads on TV promoting tourism for the U.S. Gulf Coast.  But after the heart strings were sufficiently plucked, who is identified as the sponsor?  BP — the company that caused the mess in the first place!  This really pissed me off. Did BP do the right thing with these ads?  What were the alternatives?  Am I right to be venting over this? Thanks! P.P.S.  Grrrrr.

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Savvy Speaks: Can I Get a Witness?

Savvy B2B Marketing

In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. But before you start tacking voting buttons all over your website, consider revisiting a tried and true marketing tactic - the testimonial. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific. Did the solution increase ROI?

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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Though the editor had done thorough reader research in proposing editorial topics for an upcoming magazine project, the sales staff would have none of it: The topics I suggested would provide the basis for good editorial quality; however, our sales team deemed them too difficult to sell sponsorships. But that’s not fair.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. We are only willing to engage with you on our terms and timetable.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.