Sat.Sep 03, 2011 - Fri.Sep 09, 2011

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Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at  Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s all about the conversation. Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  The goal of any organization is to increase shareholder value … a.k.a. make money. Even non-profits. In the beginning, there was conversation. The conversation was always there.

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The Traditional Marketing Playbook Is Dead!

B2B Marketing Insider

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You book fancy events and cold call to get them appointments. Hire people who are D.A.R.C.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web.

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Infographic of the Week: The NEW Marketing Trifecta [INFOGRAPHIC]

Ad Your Comment Here

For this week’s infographic by Flowtown, we take a look at the digital space of marketing. Check out how companies are utilizing Mobile Devices, Social Media, and Email to promote themselves. Infographics social media infographic infographic of the week Marketing

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A broken heart for the social media community

grow - Practical Marketing Solutions

My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. have been trying to figure out how to deal with this tragedy.  I’ve been pushing it down, pushing it down.  I want it to go away. But I decided that not writing something would be cowardly and a disservice to a man who has helped me and so many people around the world. In a car. In a bus.

How Social Media Overtook Legacy Media

Sazbean

How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business.

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[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it! You can also download the PDF version here.

I Hope Heaven Exists, Trey

Conversionation

Dear Trey, I sent you a long mail end of June and replied to your many updates, hoping it could make a difference in the ocean of feelings and well-meant support at that time. We only got to know each other this year, Trey, when you did such an incredible effort just to come over

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.

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8 Elements to Successfully Scaling Your Global Social Media Strategy

It's All About Revenue

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. Get Organized. If you want your social media marketing plan to bloom, you have to water it carefully.

Make B2B Communities Essential Through Process Improvement

Leader Networks

Online community managers often get asked a critical question: what did you do for the company, today? Whenever budgets get tight or CFOs get in a bind, the online community suddenly becomes cost center, and the response is to cut, cut, cut. But the underlying problem is the strategic impact of many online communities may not be clear to the larger organization that funds the effort. Thanks!

Bryan Eisenberg on Social, Conversion and Content Marketing

Conversionation

Bryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. In this interview, Bryan shares [.]. Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customer

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Bridging the Massive Social Media Gap Between Sales and Marketing

Sales Intelligence View

In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees. expected Marketing to be the top of the list but was surprised to see Sales so far behind with only 11% of the companies having a formal approach for engagement through social media. Enterprise social selling is growing up.

A Terrible Prospecting Email Example

Fearless Competitor

Lead Generation Companies | How NOT to Prospect Using Email and Video. As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. So how well they use email is critical. This example shows how NOT to do it. It proves that even really big companies can send terrible emails. To: Jim Burns.

Twitter SEO? Think Twylah.

WindMill Networking

Every person or business has probably had that “Aha!&# moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets , your tweets may not appear on Google but are still being indexed by all of the other search engines. Yes, there is. It’s called Twylah. How far down is my twylah account?

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Wake Up: Your Customer Does Not Want to Be Your Friend

Conversionation

Words are extremely important. word that was playing in my mind all week is ‘social’ Since the advent of “social media&# , it often seems as if we believe that marketing, and by extension even society, has become more ‘social’. Don’t think so. Businesses are not social. They just realize that if they don’t listen [.].

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

20 Awesome Sales Posts You Should Read

Sales Intelligence View

by Éole. Often times salespeople fall into a rhythm where sales seem to come their way with nearly every call they make or potential client that comes their way. It’s a phenomenal feeling, however like the great game of baseball, slumps come and go along with these hot streaks as well. Here are 20 posts you should read from some of the best-known experts in sales. – Robert J. Weese.

9 Amazing Mobile Marketing Statistics Every Marketer Should Know

Hubspot

This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques. The hot topic this year was mobile. Glad you asked.

People Curation

Aggregage

I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr, paper.li, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  But before I get to that, let me step through what he talks about. Individual content curator tools – example scoop.it. Manually curate people, not content (Triberr).

People-Centric Marketing: Four Fundamental Human Needs

Conversionation

Yesterday, I wrote a Dutch post to share a few of the lessons, Trey Pennington taught marketers and businesses, with “my” local readers. What better can be done than spreading the message, he liked to spread himself to remember him and at the same time coping with some difficult feelings? Today, I thought a lot [.]. Connected marketing Customer engagement Customer experience Customer relationships Management Marketing theory Opinion Social CRM Social media marketing emancipation Giedrius Ivanauskas human needs Jim Ducharme listening Marketing 3.0

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve

Fearless Competitor

Did you hear the President talk last night about spending hundreds of billions to address the depressed economy? Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face. In his weekly B2B marketing show, Jeff Ogden of Find New Customers ([link] shares a key marketing lesson using wit and humor. Some awesome and remarkable people here.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. Setting up a Page is simple. link] at [link]. 3.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Confessions of a “Type A” Blogger

grow - Practical Marketing Solutions

A guest post from {grow} community member Taryn Erickson. perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack.  I was on a serious mission: amass followers, craft clever content, lead the industry, innovate online communities, be the first to promote emerging trends. And that’s saying something. Take a big step back. Be bold. Have FUN!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Content Curation. 5 Ways to Succeed, Eventually

Fearless Competitor

B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. He recently had a great guest post from Neicole Crepeau, I wish to share the gist of this post with our readers this. Neicole Crepeau. Saturday. You can read the full post here. Neicole’s post covered content curation. Curation helps you build an audience. And it works.

Cisco Creates B2B Social Content in a Unique Place

Social Media B2B

Many B2B companies understand the need to create and curate content to connect with their customers and prospects, but Cisco has done it in a unique place, their newsroom. This very different approach to a social media newsroom was launched in June 2011. The site also includes Twitter and Facebook feeds prominently featured in the sidebars. Visitors Chose How to View Content.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

4 Reasons Your CMO Will Love Marketing Automation

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation. You’ve played around with email and it’s left you wanting more. You want to measure marketing’s overall impact. Impact. Efficiency. Alignment.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How Do You Do It? – My super secret (shh!) 6 Tips for blogging success

Fearless Competitor

B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. Check out these mind-blowing statistics on this blog: Jeff Ogden, the Fearless Competitor. 1,085 Posts. Over 63,000 viewers to date. In nationwide syndication. Publishes on the Kindle. Then the question invariably comes up. One man. Bingo.

6 tips to strengthen your businesses' internet message

Savvy B2B Marketing

These days, we all know how important it is to have a web-presence. If you have a business, then you need to be on the web. Period. Too often, though, websites are quickly created “just to get something up.” My business partner and I recently met with a photographer who had asked us to critique her website and make suggestions on how she could improve her web message. Right, there.

Social Media and Email: Two Separate Worlds? #B2Bchat

Marketing Finger

Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem?

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Hit Your Number Faster with Sales Intelligence

Sales Intelligence View

One of the best messages from Dreamforce was the realization from 45,000 attendees that data is good but it is not enough to move the revenue needle. Where’s the value-add? D&B and Salesforce are pitching this idea as a marriage between two classes of data: Salesforce contacts and D&B business. This is why we believe that sales intelligence is the answer. The problem with BIG data.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. Practical.

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