Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. That leaves only one conclusion, that your future customer is active in social media as well! Which leaves a second conclusion, that your competitor is their also! MORE >>

I speak to a lot of B2B content marketers. It can be exhausting. Not speaking to them, of course, but hearing them talk about all the stuff on their plates. The list of To Dos is overwhelming. I'm truly worried that in trying to adopt the new mandates for continuous content development and distribution that we're going to start seeing major burnout. The inspiration for this post goes to Eric Wittlake ( @wittlake ) who wrote a post about how social media is lowering our content standards. His premise is the more we feel the need to share content, the less interested we are in reading it. MORE >>

Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads. It’s a bit more complex today …and quite a bit more [.]. B2B Web Strategy Blogs, Blogging Social Media MORE >>

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode. Fact 1: B2B Companies Are Using Social Media. Fact 2: B2B Companies Continue to Spend More on Social. Is your B2B company using social media? MORE >>

My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. have been trying to figure out how to deal with this tragedy. I’ve been pushing it down, pushing it down. I want it to go away. But I decided that not writing something would be cowardly and a disservice to a man who has helped me and so many people around the world. had the pleasure of meeting him in real life several times over the years and we had some really great times together. I promised him that I would be available to him, whenever he needed me. And you know, we meant it. MORE >>