Sat.Sep 03, 2011 - Fri.Sep 09, 2011

Trending Sources

Thesis vs Genesis – Comparing Premium WordPress Themes


Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at  Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

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The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s all about the conversation. Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  The goal of any organization is to increase shareholder value … a.k.a. make money. Even non-profits. In the beginning, there was conversation. The conversation was always there.

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Infographic of the Week: The NEW Marketing Trifecta [INFOGRAPHIC]

Ad Your Comment Here

For this week’s infographic by Flowtown, we take a look at the digital space of marketing. Check out how companies are utilizing Mobile Devices, Social Media, and Email to promote themselves. Infographics social media infographic infographic of the week Marketing

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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The Ultimate Facebook Marketing Cheat Sheet


Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. Setting up a Page is simple. link] at [link]. 3.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.

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Wake Up: Your Customer Does Not Want to Be Your Friend


Words are extremely important. word that was playing in my mind all week is ‘social’ Since the advent of “social media&# , it often seems as if we believe that marketing, and by extension even society, has become more ‘social’. Don’t think so. Businesses are not social. They just realize that if they don’t listen [.].

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The Traditional Marketing Playbook Is Dead!

B2B Marketing Insider

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You book fancy events and cold call to get them appointments. Hire people who are D.A.R.C.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

People Curation


I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr,, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  But before I get to that, let me step through what he talks about. Individual content curator tools – example Manually curate people, not content (Triberr).

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web.

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Bryan Eisenberg on Social, Conversion and Content Marketing


Bryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. In this interview, Bryan shares [.]. Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customer

8 Elements to Successfully Scaling Your Global Social Media Strategy

It's All About Revenue

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. Get Organized. If you want your social media marketing plan to bloom, you have to water it carefully.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Twitter SEO? Think Twylah.

WindMill Networking

Every person or business has probably had that “Aha!&# moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets , your tweets may not appear on Google but are still being indexed by all of the other search engines. Yes, there is. It’s called Twylah. How far down is my twylah account?

Confessions of a “Type A” Blogger

grow - Practical Marketing Solutions

A guest post from {grow} community member Taryn Erickson. perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack.  I was on a serious mission: amass followers, craft clever content, lead the industry, innovate online communities, be the first to promote emerging trends. And that’s saying something. Take a big step back. Be bold. Have FUN!

I Hope Heaven Exists, Trey


Dear Trey, I sent you a long mail end of June and replied to your many updates, hoping it could make a difference in the ocean of feelings and well-meant support at that time. We only got to know each other this year, Trey, when you did such an incredible effort just to come over

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6 tips to strengthen your businesses' internet message

Savvy B2B Marketing

These days, we all know how important it is to have a web-presence. If you have a business, then you need to be on the web. Period. Too often, though, websites are quickly created “just to get something up.” My business partner and I recently met with a photographer who had asked us to critique her website and make suggestions on how she could improve her web message. Right, there.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

A Terrible Prospecting Email Example

Fearless Competitor

Lead Generation Companies | How NOT to Prospect Using Email and Video. As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. So how well they use email is critical. This example shows how NOT to do it. It proves that even really big companies can send terrible emails. To: Jim Burns.

Social Media and Email: Two Separate Worlds? #B2Bchat

Marketing Finger

Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem?

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People-Centric Marketing: Four Fundamental Human Needs


Yesterday, I wrote a Dutch post to share a few of the lessons, Trey Pennington taught marketers and businesses, with “my” local readers. What better can be done than spreading the message, he liked to spread himself to remember him and at the same time coping with some difficult feelings? Today, I thought a lot [.]. Connected marketing Customer engagement Customer experience Customer relationships Management Marketing theory Opinion Social CRM Social media marketing emancipation Giedrius Ivanauskas human needs Jim Ducharme listening Marketing 3.0

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9 Amazing Mobile Marketing Statistics Every Marketer Should Know


This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques. The hot topic this year was mobile. Glad you asked.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve

Fearless Competitor

Did you hear the President talk last night about spending hundreds of billions to address the depressed economy? Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face. In his weekly B2B marketing show, Jeff Ogden of Find New Customers ([link] shares a key marketing lesson using wit and humor. Some awesome and remarkable people here.

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. Practical.

Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). The latest research indicates that going into the 2012 budget cycle, only $1 out of every $4 in new project budgets are pre-allocated at the beginning of the year.

How One Business Used Google Plus to Fight Their Competition

WindMill Networking

Conversations happen all the time and everywhere in social media. Not all of these conversations have any value to most businesses, but if you can pinpoint the type of people you have your conversation with and ask them for relevant advice, the business value of the conversation can increase exponentially. Participating in conversations is one way to develop business on LinkedIn. Iuvo Systems, Inc.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Content Curation. 5 Ways to Succeed, Eventually

Fearless Competitor

B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. He recently had a great guest post from Neicole Crepeau, I wish to share the gist of this post with our readers this. Neicole Crepeau. Saturday. You can read the full post here. Neicole’s post covered content curation. Curation helps you build an audience. And it works.

Bridging the Massive Social Media Gap Between Sales and Marketing

Sales Intelligence View

In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees. expected Marketing to be the top of the list but was surprised to see Sales so far behind with only 11% of the companies having a formal approach for engagement through social media. Enterprise social selling is growing up.

The problem with personas

grow - Practical Marketing Solutions

I have felt literally ill over the past 24 hours processing the tragic death of Trey Pennington.  I haven’t been able to think about anything else. There has been a lot to consider … reactions from the social web … disbelief … new details of the suicide … grief … and my own relationship with Trey that was apparently disconnected from reality, at least as his problems escalated over the past few months. Some web reports have even questioned the role of the social web in all of this. Followers. Likes. Tweets. Klout. He seems to be so positive. Very upbeat.

Savvy Week in Review - Sept 9th

Savvy B2B Marketing

Another week gone by. Sometimes it's hard to say where those days go - especially when you're busy. This week gave many of us pause, however, when we learned that our virtual community had suffered a tragic loss with the sudden passing of Trey Pennington. Our thoughts and prayers go out to his family. Enjoy your weekend to the fullest. Hidden Friction: The 7 Silent Killers of Conversion.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.