markempa

SEPTEMBER 22, 2009

I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. She stumbled across a video that included a recent mention of my book, Lead Generation for the Complex Sale. (Isn’t it just amazing how easy it is in today’s world for our children to get the goods on their parents? It’s something that my generation will never quite adjust to.

Cold Calling 139

Cold Calling Lead Ranking Lead Generation Youtube 139

Ambal's Amusings

SEPTEMBER 23, 2009

There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. Sure, it sounds great to be able to say you've been interviewed by so-and-so, or featured on such-and-such. That you're this close to getting on Oprah.

Content Marketing 126

Content Marketing Thought Leadership Content PR 126

LeadSloth

SEPTEMBER 24, 2009

“Where do I start?” is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!).

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 112

Buzz Marketing for Technology

SEPTEMBER 22, 2009

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction.

Facebook 106

Facebook Social Networks Tagging Social Media 106

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Traction

SEPTEMBER 25, 2009

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Consulting 100

Consulting Paid Search Agency Newsletter Internet Marketing 100

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. But this week it reached critical mass, so I was able to draw some interesting conclusions. The Most Requested Topics. The top 6 topics mentioned in the survey were: Metrics & ROI.

Marketing Automation Services 105

Marketing Automation Services Customer Surveys Marketing Automation Automation 105

Chris Koch

SEPTEMBER 25, 2009

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. One client summed it up by saying that there are two points of resistance in the process of bringing new things to market. The first comes at the beginning of the process—the “why” battle—where everyone takes pot shots at the new idea.

Research 100

Research Service Product Paid Search Agency 100

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tac

Training 100

Training Planning Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers.

Copywriting 109

Copywriting Peer-to-peer Paper FAQ 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Smashmouth Marketing

SEPTEMBER 23, 2009

RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa. mvolpe : "design your website first for search engines" use the free tool [link] to check how you are doing #sherpab2b09. NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. mvolpe : I agree!! "you can make your website as pretty as you want, but if search engines don't list you, no one finds it" #sherpab2b09. ajdun : Jaren Green: "Not everyo

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Chris Koch

SEPTEMBER 25, 2009

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. One client summed it up by saying that there are two points of resistance in the process of bringing new things to market. The first comes at the beginning of the process—the “why” battle—where everyone takes pot shots at the new idea.

Research 100

Research Service Product Paid Search Agency 100

The Point

SEPTEMBER 23, 2009

One assumes that in this upcoming training workshop from TechTarget, one of the “common mistakes to avoid” will be: If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields actually contain the information you want. BEA Systems was a [.]. Tags: B2B Marketing email marketing lead generation email design techtarget.

Lead Generation 100

Lead Generation Tagging Training Email Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing , our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing. Also, on August 19, more than 1,000 people attended the Definitive Guide to Lead Nurturing webinar that I presented along with Sergio Balegno, Sr.

Lead Nurturing 66

Lead Nurturing Webinar Metrics Demand Leads 66

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Smashmouth Marketing

SEPTEMBER 23, 2009

RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa mvolpe : "design your website first for search engines" use the free tool www.WebsiteGrader.com to check how you are doing #sherpab2b09 NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09 mvolpe : I agree!!

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

ViewPoint

SEPTEMBER 25, 2009

Leads 120

Leads Lead Marketing Qualified Leads 120

B2B Marketing Savvy

SEPTEMBER 22, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = 3-4 minutes) In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#. Whether governance is driven by a management or legal process, questions related to Twitter boundaries are sure to quickly surface.

Advertising Agencies 54

Advertising Agencies Paid Search Agency PR Guidelines 54

Dahle Communication

SEPTEMBER 25, 2009

via www.npr.org. Sometimes we get stuck in a rut. We think we know it all. We stop doing our due diligence. We get up to give a speech that we've given a hundred times without thinking about it because we already know it all. Then it happens. An expert in the field we are talking about who has done more research asks a question at the end of our speech that throws us off.

Research 54

Research Tagging 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Smashmouth Marketing

SEPTEMBER 22, 2009

The Fearless Collaborator, Jeff Ogden and I sit down for a discussion of optimal marketing through a combination of inbound and outbound techniques. Tags: podcasts thought leader interviews inbound marketing b2b marketing outbound marketing social media marketing b2b demand gen b2b sales.

Inbound Marketing 100

Inbound Marketing B2B Sales Tagging Social Media 100

JotForm

SEPTEMBER 21, 2009

Simplicity in website design doesn’t necessarily equate with a minimalist design aesthetic. Simple sites just remove all unnecessary elements from the design, content, and code. While minimalist sites generally fit this criteria, there are plenty of sites that wouldn’t, by any stretch of the imagina.

Design 48

Design Marketing Websites Content 48

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems.

Social Media 49

Social Media Twitter Research Media 49

Wondering Out Loud

SEPTEMBER 23, 2009

Robert Henson is a rookie linebacker for the Washington Redskins. Marcus Fitzgerald is the brother of Arizona Cardinal receiver Larry Fitzgerald. But football is not the only thing they have in common: both are also complete and utter dunces when it comes to Twitter. After a recent game, fans voiced their disapproval of the Redskins’ play by launching into a chorous of boos.

Public Relations 45

Public Relations Twitter Training Social Networks 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Smashmouth Marketing

SEPTEMBER 22, 2009

The Fearless Collaborator, Jeff Ogden and I sit down for a discussion of optimal marketing through a combination of inbound and outbound techniques.

Marketing 100

Marketing Optimization 100

Dahle Communication

SEPTEMBER 22, 2009

via muse.mu. Before the days of internet radio stations like Pandora and last.fm and before on-line music stores like iTunes and Zune there were two places where you could go to find new 'non-radio friendly' music: an independent music store or college radio stations. Luckily in 1999, I had the chance to work at a college radio station - KSDJ at South Dakota State University - and had to opportunity to find some new music.

Ad Building 48

Ad Building Tagging Video Marketing Features 48

B2B Marketing Savvy

SEPTEMBER 24, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = 2-3 minutes) Information overload on steroids. That’s a common theme the Scoopdog team hears from marketers, agency leads and social media advocates. How best to keep up… filter the noise… find the hidden gems?

Social Media 44

Social Media Advertising Agencies Media Paid Search Agency 44

EMagine B2B Blog

SEPTEMBER 24, 2009

Video is, quite simply, “the fastest-growing media platform in history,” according to a new report from social media research consultancy Trendstream and research firm Lightspeed. Yet many – perhaps most – B2Bs are content to sit back and watch their B2C marketing brethren have this medium all to themselves. We’ll leave aside the no doubt deep-rooted, [.].

B2B Marketing 40

B2B Marketing Video Marketing B2B Tools 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media 20

Social Media Optimization Media Web 2.0 20

Customer Experience Matrix

SEPTEMBER 23, 2009

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact. Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data fr

Enterprise Management 163

Enterprise Management Analytics Work Management Marketing Automation Services 163

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. I'll be at the Boston summit on Oct. 5 and 6, so if you are there please introduce yourself. If not, you can follow the live tweets here.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100