Sat.Sep 15, 2012 - Fri.Sep 21, 2012

article thumbnail

B2B Marketing: 4 solutions to the most common challenges

markempa

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads.

article thumbnail

For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website

Tomorrow People

You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. Assuming that it’s so jazzy that it must be working is too big a risk. Your website has to be high-performing to give your inbound marketing campaign a competitive edge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 50 Twitter Men In #Technology #Marketing

Marketing Insider Group

Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. This year, they’ve narrowed the criteria to focus on marketing and business leaders who are working in the technology industry, at companies of any size.

Twitter 174
article thumbnail

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) to the overall marketing mix through performance benchmarks in advertising and brand development initiatives.

BtoB 172
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Sales Leads: Don’t Look a Gift Horse in the Mouth

ViewPoint

This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. The phrase, "don’t look a gift horse in the mouth” originates in St. Jerome’s commentary (400 AD) on Paul’s letter to the Ephesians. In Latin the proverb is “Noli equi dentes inspicere donati” (never inspect the teeth of a given horse).

More Trending

article thumbnail

5 Steps To Emails That Get You New Customers

Marketing Insider Group

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of the buying cycle. Here is another straight-to-the-point post from my colleague, Rob Krekstein on how to use email to drive real business results… Do not simply send o

article thumbnail

Converting Trial & Freemium Users: Keep Selling Post-Trial

The Point

Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested. However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.

article thumbnail

PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

ViewPoint

My guest today is Bob Thompson. Bob is the founder, president, and CEO of CustomerThink.com. Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012 Trends: Interconnectedness & Reluctanc

article thumbnail

What is the Most Important Factor to You, when Engaging with a Brand Through Social Media? [POLL]

Tomorrow People

POLL: What is the most important factor to you, when engaging with a brand through social media?

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Hello It’s Me …. Again

Biznology

Photo credit: Wikipedia. Well, it’s been a while since I have appeared in the Biznology fold. It’s been about 4 months to be exact. A lot can happen in four months and it has. Let’s just leave it at that. So here I am. Four months older. Supposedly four months wiser. Definitely four months more educated. About that education. It’s been extensive.

Wikipedia 152
article thumbnail

Buyer Personas in B2B Marketing

Digital B2B Marketing

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? B2B buyer personas were the topic of discussion recently on #B2Bchat and the group shared their perspective on these and a number of other questions.

article thumbnail

#Nifty50 2012 Badge Code

Webbiquity

In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. After a bit of discussion, the #Nifty50 award was born. This year we made the lists more specific, focusing on engaging women and men on Twitter from the technology sector.

Twitter 141
article thumbnail

Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

What Can a Outsource CMO Do for Your Startup Company?

B2B Marketing Traction

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

Startups 108
article thumbnail

Using New Data for Marketing that is “Just Right”

Digital B2B Marketing

You go to Macys.com and you see baby clothes prominently featured on the homepage. You sign up for the newsletter that promises daily special deals on baby clothes and toys. It is a no-brainer, your first child is on the way. Macy’s newsletter arrives in your inbox promptly at 5:55 AM every morning, just as you sit down with coffee and fire up your email.

Planning 126
article thumbnail

3 Ways Marketers Can Get More From Their Smartphones

Convince & Convert

Image via BigStockPhoto.com. With the utmost excitement I signed for the package, opened it up, and removed it from the box. I had in my hands the new Samsung Galaxy S from T-Mobile. With glee I told friends that I had a shiny new toy. And for many days, stretching into weeks, I played with it as though it were a Game Boy from my youth. The nostalgic high, though, would soon come crumbling down.

Marketing 129
article thumbnail

Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it.

Barriers 125
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

What Does Your Marketing Say about Your Company?

B2B Marketing Traction

Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Here are some questions to ask yourself – what does your marketing say about you?

article thumbnail

Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Adobe Experience Cloud Blog

by Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. Friday’s keynote with Tony Robbins has been highly anticipated, and conference goers have looked forward to his motivational insights all week. Attendees pile into the huge room in Moscone and get psyched for an energetic and engaging session.

article thumbnail

Creating Social Substance: Talkable & Useful Content

Convince & Convert

Those of us who work for content marketing agencies and others who are responsible for developing new content for our own organizations share a common challenge. We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.

Content 128
article thumbnail

Infographics: Not Dead Yet

B2B Memes

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant.

Relevance 104
article thumbnail

13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

by Maria Pergolino Dreamforce is packed with big names. We know the keynotes (of course) – Sir Richard Branson, Tony Robbins, and Gen. Colin Powell. And who can forget the Red Hot Chili Peppers? But, you may not realize there are lots of big name Marketers at the event. What makes them big name? They are book authors, analysts, top bloggers, world-renowened speakers, and more.

article thumbnail

5 Keys to Effective Social Media and Content Insourcing

Convince & Convert

Image from BigStock.com. Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates participatory breadth.

article thumbnail

Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it.

Barriers 100
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Do You Know the Cost of Maintaining Your Industrial Digital Marketing Status Quo?

Industrial Marketing Today

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the latest industrial marketing survey released by GlobalSpec. The same survey also found that 42 percent of these companies have increased their budgets for digital marketing in 2012 and 47 percent of the respondents spend more than a third of their overall marketing budgets online.

Cost 88
article thumbnail

The Big List of Dreamforce Parties

Adobe Experience Cloud Blog

by Maria Pergolino You knew it was coming. Here is my big annual list of Dreamforce parties. First, there are a bunch of other lists for Dreamforce Parties and thought I would share these too. Here are some I’ve seen: Dreamsimplicity’s Dreamforce Party List. Appirio Party App. Dreamforce 12 Party Helper. Insideview Party Map. CrashCloud. Note: My list below should be more comprehensive than any of these lists (though these list creators should be smart and grab everything I have listed so we sho

article thumbnail

2tor Paves the Way for Online Education and Community Building

Convince & Convert

Alexa Scordato, 2tor @alexa. Harrison Kratz, 2tor @kratzpr. Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. 2tor was founded in 2008 by a team of educators who wanted to take online education to the next level.

Education 119