Sat.Feb 16, 2013 - Fri.Feb 22, 2013

Trending Sources

Using Storytelling to Strengthen Your Brand

Social Marketing Forum

Storytelling is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your [.]. Brand marketing Content marketing emotional branding storytelling

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Then your delicious wares entice people to take the next step and either buy from you or let you know they’re interested.

Is Thought Leadership The Future of Marketing?

B2B Marketing Insider

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a  content culture , Todd Wheatland predicted that  content and technology  would combine to drive the future of marketing. Mark Schaefer discussed culture and  the future of search. Marcus Starke predicted the rise of the  science of marketing. Ann

The Disruptive Technology that will Replace Facebook

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. Here’s why I’m right. We aren’t loyal to Facebook, though. The

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

4 Steps to Get Started with Integrated Digital Marketing

Synecore

Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Knowing that is a good start, but it won’t do SMBs much good if they don’t know how to apply these concepts to their digital marketing strategies. MarTech Brewery: A (Fictional) Case-Study.

SMB 101

Do we care if web content is “above the fold”?

Biznology

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. The Fold Rush. Climbing Above the Fold.

Is Big Data The Future of Marketing?

B2B Marketing Insider

Our  Future of Marketing  interview series continues with Steve McKee. Steve is the author of    When Growth Stalls ,  the accompanying blog,   Stalled, Stuck or Stale.  He is also President of marketing agency  McKee Wallwork.  You You can follow Steve on  Facebook ,  Twitter  and  LinkedIn. In our last interview, Doug Kessler talked about creating a content culture. Strategy

Facebook, the “spiral of envy,” and our Botox Life

grow - Practical Marketing Solutions

Like most people ( 60 percent, in fact ) I often wake up with Facebook.  I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. My Facebook universe is not filled with cat pictures, endless self-help quotes, and photos so grossly over photo-shopped that they look like they came from a Tolkein fantasy. All those folks have been unfriended by now.

Integrated Digital Marketing: The Basics

Synecore

It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.

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Mea maxima culpa marketing

Biznology

Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. guess character is what shows when things go wrong. And it’s what you do when things don’t go right that defines you. And it’s never the end of the world. This is what I call “ Mea Culpa Marketing.” Don’t.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Customer Demands Blur the Line Between Inside Sales and Field Sales. mail communication. isp.org. Stay Tuned

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Yes, You Were You Born to Blog.

grow - Practical Marketing Solutions

I’ve written a lot about the importance of blogging and the amazing personal and business opportunities of developing your own source of rich, original content. And so that is what I have done in a new book, with the help of my friend Stanford Smith, the genius behind Pushing Social. Stanford and I have collaborated for several years now, and have become close friends. Stanford Smith. Really.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held. We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

by Andrew Stanbridge | Tweet this. In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

What the Ivy League Says about the Future of Advertising

Synecore

A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms. Given that both Harvard and Wharton are ranked among the best MBA schools in the US for marketing, it seems a worthy exercise to review their findings. CHARACTERISTICS OF THE “NEW” ADVERTISING MODEL. Analytics.

Moving from social media coward to convert

grow - Practical Marketing Solutions

By Sandra Zoratti, {grow} Community Member. Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Even though I am a professional marketer and certainly no stranger to technology, the whole space has seemed so quirky and even a little intimidating. Why bother? And it’s all Mark Schaefer’s fault. Sort of like a Social Media love-in. How about you?

Websites and Search Engines are Far from Dead

Webbiquity

Websites are dead. Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Image credit: Haley Marketing Group. But this particular post is nonsense. Poppycock. Hogwash.

8 Ways To Use Vine To Engage With Video

It's All About Revenue

by Amanda Batista | Tweet this Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list. You’ve probably heard of Vine by now. Video content also can be shared via Twitter and Facebook. Introduce your brand, product or services.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Marketing, Sales (and IT) alignment.

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How to Create Truly Useful Content Maps in BtoB demand generation

Fearless Competitor

Buffer How to Create Truly Useful Content Maps. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers. The best way to create relevant content is via buyer personas and a content map. This is how to create a useful content map (and how not to). Recently, I was in a meeting with a division of a very large global  firm. Our CEO (of a revenue marketing company) and my boss (at the time) wrote out a content map. It looked like this: Awareness. Consideration of Options. Evaluation. Selection. Financial Buyer. Operational Buyer. Awareness. Consideration of Options.

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Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. Is this where you’re spending your marketing dollars? Vote by clicking here!

3 Ways Interactive Content Can Boost Email Performance

It's All About Revenue

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. The good news is that there are things you can you do to increase your email effectiveness and boost your email marketing metrics.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

16 case studies prove ROI of mobile marketing

Biznology

Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? 85% report an intent to raise their mobile budgets in the near future. 42% report an ability to prove ROI.

Content Marketing best practices – Scaling by Simplifying

Fearless Competitor

Buffer Doug Kessler of Velocity Partners. Content Marketing is all the rage in 2013. As Velocity Partners UK pointed out, that means a deluge of crap is coming. Please note that this blog is hosted by WPEngine, which is why it is blazing fast. Offer below from them. See “Optimized page load times” below.). ” The problem is way too much mediocre content. Back up and start over.

How Facebook’s Graph Search is Embracing SoLoMo

Synecore

Graph Search is Facebook’s debut in to the search engine market. Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Unique Capabilities. Oh, did I mention that Microsoft owns a 1.6%

4 Ways to Stay Upbeat in Sales

Jill Konrath's Fresh Sales Strategies Blog

Today's post from the Chamber of Commerce features business-growth advice for small companies. The business of direct sales can be tough on the ego. Even the most seasoned sales professionals have days where it feels like the prospecting universe is out to get them. Have heart, keep the faith, carry your head up high and remember that this too shall pass. Not a fan of vague inspirational clichés?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Pull Marketing vs. Push Marketing – The Shifting Battleground

Great B2B Marketing

Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions. The abundance of unsolicited marketing pitches from TV, radio, Internet ads and other media exasperates me daily. Yet, as hard as we try to get away from it (using tools like TiVo, Sirius Radio, cable, and voice mail), persistent marketers continue to find new ways to track us down and share their messages, regardless of our needs or receptivity.  Here Here are a few examples of irritating push marketing techniques: 1. Anyone showing up uninvited. 

How To Build The Ultimate Lead Generation Machine

Sales Prospecting Perspectives

Yesterday we had the privilege of presenting with a few experts in the field of lead generation on how to build the ultimate lead generation machine. Our COO, Pete Gracey, was joined by Jamie Shanks, Scott Miller and Mike Puglia. For those who were unable to attend, you missed some great insights from the above mentioned experts. have included the link to the recording should there be an interest in viewing the webinar at a later date/time. 82% of Social Media Website traffic and Leads come from Twitter- Optify. Social Media data is generally going to be the most accurate data available.

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye flight from the Cannes Lions International Festival of Creativity.  Why TV Ads Won’t Disappear. The conversation, however, should not stop there.

Success does not make you happy. Happiness makes you successful.

Fearless Competitor

Buffer The biggest misunderstanding about happiness is this: Success does not make one happy.  On the other hand, happiness helps make us successful. To learn the keys to happiness, watch this TED video. If you can spare just a bit over 12 minutes, you will be rewarded by a very funny TED video about happiness. For more info on happiness, check this out.  I also had the pleasu.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing

Hubspot

Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? Earlier this week, I was on a panel for Boston HubSpot users centered around the theme of creating lovable marketing. One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing. But you know what I think? Take a look. 1) Intercom.

Humanity Still Rules! And Why It Makes For Better Sales Prospecting Emails

Sales Prospecting Perspectives

I recently shared my thoughts on voicemail strategies, and how acting like a normal person generates more responses. Good emails follow similar guidelines, but here are a few that are tailored to the written, rather than the spoken word. Know Your Objective – The purpose of an email is to interest your prospect enough so that you can set up a phone call. Much like your voicemail, keep it short and to the point. If a prospect thinks they have enough to make an informed decision on their own, they’re not going to want to talk to you further. No one wants to talk to a salesperson.

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SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. Google algorithms, Yahoo algorithms, etc. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. It doesn’t happen by itself.

In an Ocean of Content, How Do You Rise to the Top? Answer: Buyer Personas!

Fearless Competitor

Buffer With almost everyone doing content marketing today, how do you differentiate? Answer: More and more, the quality of buyer research or buyer personas become your competitive edge. “Companies who best understand their buyers will have a clear competitive advantage.” ” But how do YOU compete on buyer insights? Wait for a steep learning curve. Which is better?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. Of course.