Sat.Feb 16, 2013 - Fri.Feb 22, 2013

Trending Sources

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Then your delicious wares entice people to take the next step and either buy from you or let you know they’re interested.

4 Steps to Get Started with Integrated Digital Marketing

Synecore

Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Knowing that is a good start, but it won’t do SMBs much good if they don’t know how to apply these concepts to their digital marketing strategies. MarTech Brewery: A (Fictional) Case-Study.

Do we care if web content is “above the fold”?

Biznology

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. The Fold Rush. Climbing Above the Fold.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held. We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Is Thought Leadership The Future of Marketing?

B2B Marketing Insider

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a  content culture , Todd Wheatland predicted that  content and technology  would combine to drive the future of marketing. Mark Schaefer discussed culture and  the future of search. Marcus Starke predicted the rise of the  science of marketing. Ann

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Marketing, Sales (and IT) alignment.

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What the Ivy League Says about the Future of Advertising

Synecore

A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms. Given that both Harvard and Wharton are ranked among the best MBA schools in the US for marketing, it seems a worthy exercise to review their findings. CHARACTERISTICS OF THE “NEW” ADVERTISING MODEL. Analytics.

Yes, You Were You Born to Blog.

grow - Practical Marketing Solutions

I’ve written a lot about the importance of blogging and the amazing personal and business opportunities of developing your own source of rich, original content. And so that is what I have done in a new book, with the help of my friend Stanford Smith, the genius behind Pushing Social. Stanford and I have collaborated for several years now, and have become close friends. Stanford Smith. Really.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. Google algorithms, Yahoo algorithms, etc. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. It doesn’t happen by itself.

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Websites and Search Engines are Far from Dead

Webbiquity

Websites are dead. Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Image credit: Haley Marketing Group. But this particular post is nonsense. Poppycock. Hogwash.

Is Big Data The Future of Marketing?

B2B Marketing Insider

Our  Future of Marketing  interview series continues with Steve McKee. Steve is the author of    When Growth Stalls ,  the accompanying blog,   Stalled, Stuck or Stale.  He is also President of marketing agency  McKee Wallwork.  You You can follow Steve on  Facebook ,  Twitter  and  LinkedIn. In our last interview, Doug Kessler talked about creating a content culture. Strategy

Facebook, the “spiral of envy,” and our Botox Life

grow - Practical Marketing Solutions

Like most people ( 60 percent, in fact ) I often wake up with Facebook.  I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. My Facebook universe is not filled with cat pictures, endless self-help quotes, and photos so grossly over photo-shopped that they look like they came from a Tolkein fantasy. All those folks have been unfriended by now.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How To Build The Ultimate Lead Generation Machine

Sales Prospecting Perspectives

Yesterday we had the privilege of presenting with a few experts in the field of lead generation on how to build the ultimate lead generation machine. Our COO, Pete Gracey, was joined by Jamie Shanks, Scott Miller and Mike Puglia. For those who were unable to attend, you missed some great insights from the above mentioned experts. have included the link to the recording should there be an interest in viewing the webinar at a later date/time. 82% of Social Media Website traffic and Leads come from Twitter- Optify. Social Media data is generally going to be the most accurate data available.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. Is this where you’re spending your marketing dollars? Vote by clicking here!

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye flight from the Cannes Lions International Festival of Creativity.  Why TV Ads Won’t Disappear. The conversation, however, should not stop there.

Moving from social media coward to convert

grow - Practical Marketing Solutions

By Sandra Zoratti, {grow} Community Member. Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Even though I am a professional marketer and certainly no stranger to technology, the whole space has seemed so quirky and even a little intimidating. Why bother? And it’s all Mark Schaefer’s fault. Sort of like a Social Media love-in. How about you?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Customer Demands Blur the Line Between Inside Sales and Field Sales. mail communication. isp.org. Stay Tuned

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Humanity Still Rules! And Why It Makes For Better Sales Prospecting Emails

Sales Prospecting Perspectives

I recently shared my thoughts on voicemail strategies, and how acting like a normal person generates more responses. Good emails follow similar guidelines, but here are a few that are tailored to the written, rather than the spoken word. Know Your Objective – The purpose of an email is to interest your prospect enough so that you can set up a phone call. Much like your voicemail, keep it short and to the point. If a prospect thinks they have enough to make an informed decision on their own, they’re not going to want to talk to you further. No one wants to talk to a salesperson.

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The Power of Custom Images in Your B2B Marketing

B2B Ideas @ Work

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest

Marketri

Pictures are worth 1,000 words, so if your architecture, engineering, or construction firm is not marketing itself on the photo-based social network Pinterest, you’re missing out on the opportunity to say volumes to potential customers. Lay a Strong Foundation. Before you begin creating boards on Pinterest, it’s important to optimize your Pinterest profile. Add and verify your website.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

16 case studies prove ROI of mobile marketing

Biznology

Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? 85% report an intent to raise their mobile budgets in the near future. 42% report an ability to prove ROI.

7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing

Hubspot

Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? Earlier this week, I was on a panel for Boston HubSpot users centered around the theme of creating lovable marketing. One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing. But you know what I think? Take a look. 1) Intercom.

Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. One-sized fits all messaging just doesn’t cut it any more. Over the past three years the number of stakeholders involved in a typical purchase decision has exploded by 40%. What is their motivation?

Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide

KoMarketing Associates

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. More importantly, it contains process checklists, tools, and real-world examples of what to do.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How Facebook’s Graph Search is Embracing SoLoMo

Synecore

Graph Search is Facebook’s debut in to the search engine market. Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Unique Capabilities. Oh, did I mention that Microsoft owns a 1.6%

The Do's and Don'ts of Using Vine for Marketing

Hubspot

It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. mean, what's working? What's not? Any guidance here, people?! How do I turn this thing on? magazine.

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Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013

Sales Prospecting Perspectives

Before we head home to pick up our shovels again, we had to get in our recap of this week's blogs. But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. Econsultancy recently released some of the results to their 2013 Marketing Budget Survey conducted in accordance with Responsys. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment. Now, on to this week's recap.

18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small businesses in 2013. Spell it out. It leverages it.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.