Sat.Nov 02, 2013 - Fri.Nov 08, 2013

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

markempa

'Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. So, what is social business exactly?

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PowerMinute: [Video] Take Sales from Chaos to Kickass

ViewPoint

'Too often, sales leads are dropped and business isn’t closed. 70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos, little to no ROI can be measured from marketing investments. In an optimized salesforce, however, sales executives focus on closing business rather than finding business and virtually 100% of leads sent to sales are sales-qualified.

Insiders

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How Much Does A Lead Cost? [Infographic]

Marketing Insider Group

'The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65. Here in the technology industry were closer to the middle at $43 per lead just below HR leads of $45. Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price.

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity

'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people

Twitter 192
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Spending more time on SEO than adding value to Google?

Biznology

'I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

Spending 174

More Trending

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It’s Time To Act Like A Publisher [Slides]

Marketing Insider Group

'I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? I realize that some marketing leaders are claiming to consider content marketing over advertising. but we have a long way to go before we start seeing more branded content that is actually helpfu

Act-On 170
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SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

'Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. I''ll be adding notable thoughts, quotes, and tweets to this article during the two days, so come back! @RichardEldh: The relationship with our clients and our prospects is as much digital as it is face to face, if not more.

B to B 140
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Why paid search is still frustrating for searchers

Biznology

'Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while.

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity

'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people

Twitter 133
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Next Stage in Marketing Evolution: Cross-Channel Attribution

Crimson Marketing

'The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” But this creates its own challenge. Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands. “One benefit of using a full-featured attribution platfor

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The Right Stuff- 3 Metrics for ROI

ANNUITAS

'In the end, it all comes down to revenue and our job as a marketer is to build and drive pipeline that converts to revenue.

ROI 142
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2 Simple But Brilliant Content Marketing Examples from the Great White North

Convince & Convert

'Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to deliver a presentation on Youtility to Travel Alberta.

Examples 148
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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You've searched on LinkedIn and Google. You've called every trade magazine reporter you've ever met to see if they accept freelance gigs. You've asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. And still you haven't been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Also known as Bananas… #BADMarketing. Image: Courtesy of Unbounce . The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 128
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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

'A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. I thought this was a great description. It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio.

Twitter 106
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Do You Know When to Create and When to Curate?

Convince & Convert

'Paul Haskell, Omaha Steaks @phaskell. Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Curation 138
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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

'You''ve searched on LinkedIn and Google. You''ve called every trade magazine reporter you''ve ever met to see if they accept freelance gigs. You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. And still you haven''t been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Want to Create Innovative Content? Do These 3 Things

Adobe Experience Cloud Blog

'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” So What Do Those Terms Mean?

Content 105
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Industrial Marketing Can’t Succeed Without Sales

Industrial Marketing Today

'I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

Convince & Convert

'In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

'In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. When it comes to social media, however, optimization and results need to be viewed in a broader perspective. Social media is first and foremost about relationships. Optimization then, is the process of refining and strengthening relationships in order to get better business results overall.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Get Recommended: The Power of Word of Mouth

Adobe Experience Cloud Blog

'Author: Paul Rand Today’s post is from Paul M. Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to

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Visible Expert Profile: Andrew J. Sherman

Hinge Marketing

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew J. Sherman, a Visible Expert for legal services.

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The Resources You Need to Master Facebook Marketing [In Under 100 Words]

Hubspot

'To master Facebook marketing, start with an overview of, well, Facebook marketing. This ebook is a nice place to start , and this one will teach you about the News Feed. Now, time to achieve an epic timeline. This will help you understand the ins and outs of Facebook Timeline. Meanwhile, this post offers best practices for Facebook cover photos. (If you need a little inspiration, these businesses have amazing cover photos.).

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Interesting Infographic: 5 Steps For Creating Brand New Content

LEADership

'As you know, it’s necessary to create compelling content for your B2B marketing campaigns. But when you have a new client, how do you brainstorm fresh ideas – in particular, new ideas that will keep your client happy? The CopyPress Community has created an infographic that maps out a process for understanding new clients – a process that you and other B2B leaders must adhere to when building campaigns from the ground up.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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I Spy The Marketing Nation: Dreamforce Edition [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman We can’t believe that Dreamforce is right around the corner! At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned. Dreamforce is always a whirlwind of action and excitement, so to get you even more pumped up we have created a fun infographic called “I Spy the Marketing Nation Dreamforce Edition” P

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3 SEO Trends to Keep Up With Google

Hinge Marketing

'Check out our latest video blog post above where we review 3 SEO Trends to Keep Up With Google. Follow these trends and you'll be on your way to better Google rankings and overall SEO performance. For more SEO tips, download our free SEO Guide for Professional Servies Executives below. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook.

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Designing User-Focused Content: Advice from Garry Tan

Vidyard

Fresh from his speaking engagement at the University of Waterloo in September, Vidyard was delighted to host Y Combinator’s very own Garry Tan for an afternoon. Prior to his work at Y Combinator as a partner, Garry cofounded Posterous (Acquired by Twitter) and the engineering team behind Palantir Technology ‘s quant finance analysis platform.

Design 54