Sat.Jan 10, 2015 - Fri.Jan 16, 2015

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15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

markempa

'Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Why? Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t.

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Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

'Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past October and absolutely loved it. I will break up this review into three sections: What Buyers Want. Developing Marketing Content. Strategies that Drive Results.

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How To Plan And Build A Successful Content Marketing Strategy

Marketing Insider Group

'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

Planning 201
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5 Game Changers Content Marketers Can Steal from House of Cards

KoMarketing Associates

'The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. And I’ll tell you what: If I didn’t have Netflix to binge watch during this time of year, I don’t know where I’d be. Wherever you may fall on the House of Cards spectrum (toe dipper, occasional watcher, or full-on devotee – like me), if there’s one thing to say about that show, it’s this: It’s memorable.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Measure Email Success in 2015: A Call to ROI

The Point

'No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the dat

More Trending

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Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015

ANNUITAS

'In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” To be specific, almost 60% of respondents indicated they feel their efforts are not very effective, with less that 3% stating they are very effective.

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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

'The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation.

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An All Too Typical Sales Prospecting Phone Message

Avitage

'I attended a lead nurturing webinar recently. I’m always looking for insights, especially about how companies are thinking about content to support their many use cases. I also like to experience selling from a buyers perspective. I get many sales prospecting calls, but usually for products or services I could care less about. I delete and forget.

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Everybody Writes — My Interview With Ann Handley

Marketing Insider Group

'Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” I fought my social anxiety, walked up to her, and introduced myself.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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9 ways to reboot your digital marketing for the new year

Biznology

'I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media properties. I have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. So while most people are making and breaking their New Year’s resolutions about this time, I’m setting the stage for a fantastic year.

Planning 161
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Analytics That Matter

ANNUITAS

'I must say that we as marketers have improved over the past several years in the analytics arena. Four or five years ago, it wasn’t surprising to talk to marketers who literally weren’t tracking anything. Today, all of us are tracking results in some form or fashion. In fact, we have more tools for tracking results than we know what to do with. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just to name a few.

Analytics 161
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Improve Sales Proficiency With Relevant Sales Conversations

Avitage

'Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? How does this improve your proficiency and results? Relevant — adjective; 1. bearing upon or connected with the matter at hand, pertinent Pertinent — adjective; 1. pertaining or relating directly and significantly to the matter at hand.

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5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

'Image via BigStockPhoto.com. Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. How does it make you feel? Frustrated! But let me ask you a question: How many, of all the links that appear in your newsfeed throughout the day, do you actually click?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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6 Competitive Intelligence Tools from 6 Experts webinar

Biznology

'Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about: “Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu ( Art of War ). Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage.

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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

'Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

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How To Determine When Marketing Solutions are More Than a Trend

Crimson Marketing

'Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. But how can you know which marketing technology is actually worth the investment? Which marketing solutions will help you hone a lasting competitive edge, and which will be mere short-lived trends? Unfortunately, the answer is there is no real way to definitely determine if you’re wasting your marketing dollars or not. “When it comes to new technologies and unproven marketing solutions, there

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Can You Build a Content Marketing Super Brand

Convince & Convert

'NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why transparency is essential for building corporate brand trust

Biznology

'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless t

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Improve Sales Proficiency By Being Relevant to Buyers

Avitage

'Why relevant? What does relevant really mean? How would you know if you are being relevant with a buyer? How does this improve your proficiency and results? Relevant — adjective; 1. bearing upon or connected with the matter at hand, pertinent Pertinent — adjective; 1. pertaining or relating directly and significantly to the matter at hand.

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#BADMarketing from FireFly

Crimson Marketing

'Which backyards are they encouraging us to explore, exactly? #BADMarketing . Source: BrandHub. The post #BADMarketing from FireFly appeared first on.

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How To Get Your Team To Create More Consistent Content

Convince & Convert

'Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. It’s funny, and it’s true. It also makes her an expert at creating more consistent content. A few months ago, Arienne published a review of the CoSchedule editorial calendar for WordPress outlining how it had helped her solve some of the nagging issues in her team’s workflow.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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10 Reasons why you should have an active business blog

Biznology

'Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003.

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Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

'Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and

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Marketing and Finance: A Match Made in Heaven!

Adobe Experience Cloud Blog

'Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market.

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How to Build Stronger Bonds With Your Community

Convince & Convert

'Image via BigStockPhoto.com. It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. One would think if it’s such an obvious practice, everyone would have built wonderful, long-lasting, and strong bonds with their customers.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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B2B SEO: 10 Mistakes You Don’t Know You Are Making (Webinar)

EMagine B2B Blog

'SEO is always changing. Unfortunately, unless you are meticulous about staying up to date with Google’s updates and current best practices, your B2B’s website could be out of date or filled with SEO mistakes without even realizing it. With countless ranking factors that could affect how search engines evaluate your website, it’s not always easy to figure out what you’re doing wrong or which steps you should be taking to improve your website’s online visibility and SEO.

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CMO Spotlight: 5 Questions B2B Marketers Should Ask

LEADership

'CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. “This is pretty achievable – initiate something that no one expects you to do and really try.”. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. I’d like to start with IBM’s Senior VP of Marketing and Communications, Jon Iwata.

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What is The Right Vehicle to Drive Your Email Marketing Success?

Adobe Experience Cloud Blog

'Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time. Depending on how fast you’re hoping to reach your ultimate marketing goals—and how deeply you aim to connect with each and every potential customer—there are four types of email vehicles you can choose to drive. 1) Batch emails.