Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Marketing Insider Group

FEBRUARY 26, 2018

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […].

Content Marketing 279

Content Marketing Validation Content Marketing & Strategy 279

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. “The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months.

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you!

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. We’ve put together this primer to help you identify primary characteristics and key tactics of these disciplines, so you confidently develop a strategy th

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Biznology

FEBRUARY 27, 2018

At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows. So step one for avoiding being made redundant by robots and AIs: become management or start your own business. If you’re lucky and the tech breaks your way, maybe you’ll be able to just become the face of the company while a team of sentient bots does all your day-to-day client service wor

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

Display 184

Display Advertisements Advertising Adsense 184

Tomorrow People

MARCH 1, 2018

Watch our latest webinar to discover how content marketing can help manufacturers generate leads and improve customer experience. To stand out in the manufacturing industry, you need to raise awareness about your company’s products and services. But with your competitors making so much noise of their own, how can you cut across them, differentiate your brand , and attract those all important leads?

Webinar Metrics 166

Webinar Metrics Content Marketing Differentiation Marketing & Strategy 166

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

FEBRUARY 26, 2018

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group.

Marketing 174

Marketing Tools 174

Biznology

MARCH 1, 2018

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success. But I don’t. You see, after all these years, I have come to realize that overcoming your own fear of making a mistake is the most important characteristic of successful digital marketers.

Marketing Analytics Tools 173

Marketing Analytics Tools Opinions Marketing Email Marketing 173

KoMarketing Associates

FEBRUARY 26, 2018

When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead. Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. Ninety percent of respondents said that they see improved performance with people-based marketing, compared to cookie-based, probabilistic campaigns.

ROI 177

ROI Opt-in Advertising Benchmark High Quality Lead 177

InsightSquared

FEBRUARY 27, 2018

Put yourself into the shoes of a software sales rep. Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. One of your goals for the call is to get this prospect to sign up for a free trial. You know that if you can just get them using your killer product, a commision is not far away. Unbeknownst to you though, halfway through your kickass demo, the prospect you are speaking with blurts out that they signed up for a free trial two days ago a

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing Insider Group

FEBRUARY 28, 2018

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group.

eCommerce 162

eCommerce Video Marketing Brand Identity Branding 162

Biznology

FEBRUARY 28, 2018

Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is really meant by the term, because these words mean different things to different people in a business. At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Zoominfo

FEBRUARY 27, 2018

Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database.

Cold Calling 160

Cold Calling Zoominfo B2B Sales Buyer Personas 160

Kaon

FEBRUARY 27, 2018

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D scenes in augmented reality have been limited to gamification,” s

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

MARCH 1, 2018

To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]. The post How Sales Hustle and Automation Hurt Customer Experience appeared first on Marketing Insider Group.

Automation 154

Automation B2B Sales B2B Marketing Email Marketing 154

Contently

FEBRUARY 27, 2018

When, in seventh grade, I finally had my very first AOL email account, I was quickly pulled into the world of AIM messenger. (I also created an embarrassing pun-based username that I still actively spend hours trying to forget.) Sure, I’d message my friends and work up the nerve to ping my middle school crush during the few riveting moments his screen name popped up online, but one of the best parts of AIM messenger was SmarterChild, the AI chatbot that knew the answers to any question I c

Work Management 162

Work Management Stats Facebook Order 162

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Biznology

FEBRUARY 26, 2018

Young blood is a resource that will keep your business functional and relevant — no matter what you do. However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. Especially if your business seeks to reach a millennial audience in your marketing efforts , you’ll need young people on your staff to facilitate that process.

Television marketing 150

Television marketing Efficiency Resources Planning 150

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

FEBRUARY 27, 2018

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in […]. The post Using Data to Enhance the Customer Experience appeared first on Marketing Insider Group.

Purchase 150

Purchase Marketing & Strategy Marketing Marketing Strategy 150

KoMarketing Associates

FEBRUARY 27, 2018

Marketers gather an ample amount of data, but how are they using it to uncover insight into their target market? This is what Winterberry Group recently wanted to discover with its “The Data-Centric Organization 2018” report. The researchers of the study defined data centricity as “the extent to which an organization is culturally and operational prepared to apply audience data as a source of actionable insight in support of advertising, marketing and audience engagement.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Benchmark 120

ViewPoint

FEBRUARY 28, 2018

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.

PointClear 120

PointClear Work Management Marketing Management Sales Qualified Leads 120

Biznology

MARCH 2, 2018

Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring manpower and make sure that you will recruit only top talent. How is this possible? Read the rest of this post and learn from some of the tips that we will be sharing below. Create a safe workplace.

Tips 139

Tips Eye-Tracking Internet Marketing Training 139

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Insider Group

FEBRUARY 28, 2018

Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals. Then, a spillway must be constructed to ensure there are ample opportunities to […].

Business 144

Business Marketing Websites A/B testing Leads 144

Tony Zambito

FEBRUARY 28, 2018

Illustration by Gregor Cresnar. (This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions remain critical.). Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.

B2B Marketing 113

B2B Marketing Planning Buyer Personas B2B 113

Adobe Experience Cloud Blog

MARCH 1, 2018

Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers losing themselves in the musical experience? Or did you find yourself watching most of the show through other people’s smartphones as they captured videos they would later share to Facebook? If the latter sounds dismally accurate, cheer up.

Opt-out 134

Opt-out Touchpoints Opt-in Social Media 134