ViewPoint
NOVEMBER 12, 2013
'Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing.
markempa
NOVEMBER 11, 2013
'Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones.
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Buzz Marketing for Technology
NOVEMBER 15, 2013
'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.
KoMarketing Associates
NOVEMBER 15, 2013
'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically.
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Marketing Insider Group
NOVEMBER 12, 2013
'It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. But I’ve been meaning to cover an amazing Slideshare deck from the good folks at Altimeter. They recently updated their “State of Social Business Maturity” report for 2013.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Writing on the Web
NOVEMBER 13, 2013
'Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines.
KoMarketing Associates
NOVEMBER 13, 2013
'What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th. As a B2B marketer myself, I can relate to these challenges. The other interesting metric is one that we have gathered over the past 12 months: only about 15% of B2B marketers care about, or measure phone calls.
Marketing Insider Group
NOVEMBER 14, 2013
'I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. It includes some components of things I’ve covered recently so apologies if it’s a repeat for some of you, but here it is… Last night I was watching TV with my oldest daughter.
Biznology
NOVEMBER 11, 2013
'Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing.
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Customer Experience Matrix
NOVEMBER 15, 2013
'There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. This is barely scratching the surface.
ANNUITAS
NOVEMBER 12, 2013
'It’s often the agenda that hurts the purity of content. The role of content marketing is to create leads and help drive revenue.
Vision Edge Marketing
NOVEMBER 12, 2013
'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. .
Biznology
NOVEMBER 13, 2013
'(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. All we have to do is adapt it a little to wind up with: Reframe – Repurpose – Reduce. Here’s how each of these works in the world of content marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
NOVEMBER 15, 2013
'May be a little too friendly… #BADMarketing. Image: Courtesy of Epic Marketing Fails Tumblr. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.
Everything Technology Marketing
NOVEMBER 11, 2013
'We see it again and again: professional services sellers misread the real desires and priorities of their buyers, and consequently stumble in the art of closing the sale. The Hinge Research Institute conducts regular research on the professional services marketplace. For our most recent study , we set out to examine how successful providers cross the perception gap between buyers and sellers.
Digital B2B Marketing
NOVEMBER 14, 2013
'You observe. You learn. You study. You make your plan. And your backup plan. And you move forward. There’s just one complication: everything else continues to change. Those changes will impact you. Your competitors went through a similar planning process. The economy rolls on, changing (or stagnating). People around you set their own plans into motion.
Biznology
NOVEMBER 15, 2013
'Photo credit: Steve Rhodes. Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword referral data for organic search–now it seems that it will go to zero. Google’s story is that they are encrypting this data to protect the privacy of the searcher, but it is hard to see how they can say that with a straight face, because for 35 cents a click (or whatever your keywor
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
NOVEMBER 14, 2013
'Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks.
Crimson Marketing
NOVEMBER 12, 2013
'Marketing automation undoubtedly has significant value in demand generation growth. But many of you will agree that it could be more automatic. This issue may even drive you up the wall at times. The problem is you do not have the proper “change management” component; you have not implemented the best approach to obtain a desired future state for yourself, your team, or your company.
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.
Biznology
NOVEMBER 14, 2013
'(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
NOVEMBER 13, 2013
'Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. about how they use retargeting.
Industrial Marketing Today
NOVEMBER 14, 2013
'Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Adobe Experience Cloud Blog
NOVEMBER 14, 2013
'Author: Rajiv Kapoor Having worked with 80+ companies on their marketing automation, we’ve seen this scenario repeated over and over: A marketing automation client wants to automate their lead nurturing program , so they create a flowchart. Flowchart nurture programs use “if this, then that” logic – basically, it charts how a lead could potentially move through your sales funnel.
Hinge Marketing
NOVEMBER 15, 2013
'It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” “Anyone can do it.” The excitement to jump right in often comes before the strategy and well before setting goals. This approach is the slow path to wasting time and money as well as losing buy-in from the C-suite.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Convince & Convert
NOVEMBER 15, 2013
'Erich Marx, Nissan @emarxe. Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged.
Leading Results Rambings
NOVEMBER 9, 2013
'At Leading Results we do a lot of work with ERP (aka accounting) software resellers and consultants. These consulting businesses are in a difficult market: Related Stories Will Inbound Marketing solve my Lead Generation problem? Finding Success with FindAccountingSoftware.com Five Ways to Use Testimonials to Generate Leads.
Adobe Experience Cloud Blog
NOVEMBER 12, 2013
'Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer.
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