Sat.Jan 05, 2013 - Fri.Jan 11, 2013

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20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. made a lot of mistakes and learned through a ton of trial and error. The Best B2B Marketing Blogs. Follow Eric.

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Social Customer Service: Why You Must Offer it Right Now

Social Marketing Forum

Social customer service is one of the most important domains of social business and social CRM. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Those who could not get proper customer service from a business found that social media provided a way for them [.].

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. In one of the most telling quotes in the story, Bradley Horowitz, a VP at Google, says “The entry points to Google+ are many, and the integrations are more every day.”

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Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort.  I know that sounds weird today, but it’s true. The mantra was “Social media is not about your stupid company. It’s all about the conversation.” Here we go. Service.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The 20 Best Marketing Conferences In 2013

B2B Marketing Insider

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. One of the things that stuck out for me right away is the diversity. 20 Best Marketing Conferences 2013. Inbound Marketing Summit April 3-4 in New York, NY.

SoLoMo: Time to Get Social, Think Local, and Spend Mobile

Synecore

Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. They’re roaming the streets clutching smartphones and tablets looking for things to do or to buy. To compete in this new SoLoMo environment, businesses need an integrated approach. Brands need to get social, think local, and spend (on) mobile. WHY SoLoMo? The future of social is mobile.

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond. Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product.

5 social media tools to kickstart your business

grow - Practical Marketing Solutions

By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  One area that we can always consider is emerging tools to help us be more productive and efficeint. Social Social media is a moving beast and we need to keep moving with it! Viral Sharing – All apps support Facebook Open Graph.  Love IFTTT.

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Social Business and Big Data: the Business Intelligence Goldmine

Social Marketing Forum

Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. And [.].

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about. And there’s no topic people dismiss as foolishly as the world wide web. But that’s all changed.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

B2B Lead Generation Blog

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. He believes consistent messaging is the fastest way to speed customers through the funnel. That has not always been his experience.

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6 Marketing Lessons Learned at the 2013 New Media Expo

grow - Practical Marketing Solutions

By Dan Gorgone, {grow} Community Member. As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry. Something good. For free. People will connect with companies they trust, and nothing spurs the growth of a relationship quite like the act of giving. Start training now. The truth? Red Sox fan.

8 Content Marketing Ideas You Haven’t Tried

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views galore? Tap the wisdom of your company’s own crowd. CMO, sales person, etc.)

Why I Won’t Endorse You on LinkedIn

B2B Marketing Unplugged

Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away. This profile is surely someone else’s. We need some rigour, here folks.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur. In fact, they keep us on the edge of our seats with their riveting sound bites. Truth – these people are rarely this articulate in real life. Excited? Positive?

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Three lessons I learned from being homeless

grow - Practical Marketing Solutions

A few years ago, Nancy Davis started hanging around the {grow} community and became one of its most popular contributors to the comment section. I had a chance to meet her in New Jersey and strongly encouraged her to begin blogging. She did — and her openness and authentic helpfulness caught on with a lot of people. Soon, she was contributing to many leading marketing blogs. When I read your.

“Blast” and 4 Other Words That Don’t Belong with Email

It's All About Revenue

by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get “blasted.” ” But it’s not the old word associated with email that we, as marketers, need to drop. Here are four more that should go into the extinct category. This is a no brainer but I need to add it here in the event it’s still being used. No one wants to be called SPAM.

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. 81% of the 500+ respondents claimed no recovery. The Original Link Management Need.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Social Media ROI and Measurement: Questions You Should Ask

Social Marketing Forum

ROI stands for Return on Investment. Period. No, that’s not true. It is also used as an acronym for ‘Receipt of Invoice’, ‘Release of Information’ and ‘Risk of Infection’. But I bet you don’t care about that. If we talk about Social Media ROI in this post, we talk about the return on investment of [.].

How I totally screwed up my blogging strategy

grow - Practical Marketing Solutions

A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign.  It is quite sickening to reach a point where the ideas stop.

B2B Marketing, Shiny Objects and the REAL Million Dollar Question

Digital B2B Marketing

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Pinterest? Native Advertising ? The World Wide Web? Responsive Design? Inbound Marketing ? Before diving headfirst into an empty pool, yes, you need to take the time to determine if you should be diving in the first place. (No duh, you already knew that). Even if you ignore the shiny object.

How to Use Photoshop: The Ultimate Guide for the Design-Impaired Marketer

Hubspot

In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Many marketers have learned that not only does visual content catch the attention of our audience, it also happens to spread like wildfire on social networks. So, why aren’t more companies jumping on the visual content train ? Sound good? Image credit: belizardi

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How Organizations Structure Social Media Teams and How to do Better

Social Marketing Forum

Nearly a year ago, Christopher Barger, author of ‘The Social Media Strategist‘ visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team. But looking at some recent research (infographic below), there is a lot to improve… In last [.].

Top Five Metrics for Revenue Generation Marketers

Customer Experience Matrix

Marketing measurement is a perennially popular topic. myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers , sponsored by LeadMD , and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation. The obvious question was whether these three sources agreed about what’s important.

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis. Many recent articles address this trend. In my opinion, that’s the way it should be. Disposable?

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

re·mark·able. worthy of being or likely to be noticed, especially as being uncommon or extraordinary. There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one. Unfair competitive advantage, for another. And quite possibly, category domination and greater customer lifetime value. But getting there isn't easy. So here's an idea: Start by learning from THE BEST.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time. And, you want it to result in the best possible outcome for your organization. if you rememeber to link at all.

The 12 Best Social Media Conferences to Attend in 2013

WindMill Networking

Which social media conference will you attend in 2013? Picture: iStrategy London 2012 by Koogar. It’s the beginning of a new year, and as our thirst for social media education and learning best practices from other businesses is only on the increase, there’s no better time to start planning to attend the best social media conferences that 2013 has plans to offer us than now. Thanks!

Is social media all the market research you need?

Biznology

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert.  I could not agree more. Market research rocks! The cost of entry is minimal and digital marketers have gotten good at using sophisticated tactics to reach their targets.  Yes, we can tune in and listen to the chatter. 

The Marketer's Guide to Pinterest SEO

Hubspot

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Optimization! If your full company name fits -- fantastic! Furthermore, be sure to verify your website. and more! That's right!

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Dress for Success. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Comments Very cute. Have a great weekend Mark and Joey! Like or. by tianakai Related Stories Happy New Year, Twitter-style. A {growtoon}.

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Social media marketing know how is quickly becoming a must-have skill for marketing professionals. Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social.  This is great news for all of my Social Media grad students! They learn to be strategic and analytic.

How Digital Marketers Can Shake the Big Brother Mantle

Biznology

Photo credit: The Shifted Librarian. Americans have long been wary of new technology and its potential to invade an individual’s privacy. Digital marketing has evolved so quickly that it’s hard for the average consumer to keep up. But privacy breaches – both real and perceived – put businesses at great risk. It’s up to digital marketers to reduce that risk.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. All my best interview questions are here for the taking. My Interview Approach. This method of questioning got its name from how business schools use case studies as a teaching method.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

What’s Inside the Typical Marketing Automation Portfolio? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running?  I did, and wanted to share the results with you.I Obviously not too much complexity here, with many being simple email blasts with 2 or 3 logical steps. However, it does seem like there are some  recommendations  out there to set it up with each issue as it’s own campaign. Marketing Efficiency