Sat.Jan 05, 2013 - Fri.Jan 11, 2013

Trending Sources

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. In one of the most telling quotes in the story, Bradley Horowitz, a VP at Google, says “The entry points to Google+ are many, and the integrations are more every day.”

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SoLoMo: Time to Get Social, Think Local, and Spend Mobile

Synecore

Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. They’re roaming the streets clutching smartphones and tablets looking for things to do or to buy. To compete in this new SoLoMo environment, businesses need an integrated approach. Brands need to get social, think local, and spend (on) mobile. WHY SoLoMo? The future of social is mobile.

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about. And there’s no topic people dismiss as foolishly as the world wide web. But that’s all changed.

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond. Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. 81% of the 500+ respondents claimed no recovery. The Original Link Management Need.

The 20 Best Marketing Conferences In 2013

B2B Marketing Insider

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. One of the things that stuck out for me right away is the diversity. 20 Best Marketing Conferences 2013. Inbound Marketing Summit April 3-4 in New York, NY.

5 social media tools to kickstart your business

grow - Practical Marketing Solutions

By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  One area that we can always consider is emerging tools to help us be more productive and efficeint. Social Social media is a moving beast and we need to keep moving with it! Viral Sharing – All apps support Facebook Open Graph.  Love IFTTT.

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Why I Won’t Endorse You on LinkedIn

B2B Marketing Unplugged

Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away. This profile is surely someone else’s. We need some rigour, here folks.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Top Five Metrics for Revenue Generation Marketers

Customer Experience Matrix

Marketing measurement is a perennially popular topic. myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers , sponsored by LeadMD , and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation. The obvious question was whether these three sources agreed about what’s important.

How to Use Photoshop: The Ultimate Guide for the Design-Impaired Marketer

Hubspot

In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Many marketers have learned that not only does visual content catch the attention of our audience, it also happens to spread like wildfire on social networks. So, why aren’t more companies jumping on the visual content train ? Sound good? Image credit: belizardi

6 Marketing Lessons Learned at the 2013 New Media Expo

grow - Practical Marketing Solutions

By Dan Gorgone, {grow} Community Member. As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry. Something good. For free. People will connect with companies they trust, and nothing spurs the growth of a relationship quite like the act of giving. Start training now. The truth? Red Sox fan.

B2B Marketing, Shiny Objects and the REAL Million Dollar Question

Digital B2B Marketing

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Pinterest? Native Advertising ? The World Wide Web? Responsive Design? Inbound Marketing ? Before diving headfirst into an empty pool, yes, you need to take the time to determine if you should be diving in the first place. (No duh, you already knew that). Even if you ignore the shiny object.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The 12 Best Social Media Conferences to Attend in 2013

WindMill Networking

Which social media conference will you attend in 2013? Picture: iStrategy London 2012 by Koogar. It’s the beginning of a new year, and as our thirst for social media education and learning best practices from other businesses is only on the increase, there’s no better time to start planning to attend the best social media conferences that 2013 has plans to offer us than now. Thanks!

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

re·mark·able. worthy of being or likely to be noticed, especially as being uncommon or extraordinary. There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one. Unfair competitive advantage, for another. And quite possibly, category domination and greater customer lifetime value. But getting there isn't easy. So here's an idea: Start by learning from THE BEST.

Three lessons I learned from being homeless

grow - Practical Marketing Solutions

A few years ago, Nancy Davis started hanging around the {grow} community and became one of its most popular contributors to the comment section. I had a chance to meet her in New Jersey and strongly encouraged her to begin blogging. She did — and her openness and authentic helpfulness caught on with a lot of people. Soon, she was contributing to many leading marketing blogs. When I read your.

5 Common Inside Sales Roadblock's That Can Deter Productivity And Success

Sales Prospecting Perspectives

Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. But there are a few constant hurdle's that pop up making it difficult to hit monthly quotta's, causing frustration and stress in the office. Below I will share some common obstacles or roadblocks that inside sales professionals must be prepared to handle if they are going to be successful within the sales industry. Problem: When prospects tell you that they are happy with their current solution/supplier, your first instinct might be to say, “Thanks for your time” and hang up.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur. In fact, they keep us on the edge of our seats with their riveting sound bites. Truth – these people are rarely this articulate in real life. Excited? Positive?

The Marketer's Guide to Pinterest SEO

Hubspot

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Optimization! If your full company name fits -- fantastic! Furthermore, be sure to verify your website. and more! That's right!

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How I totally screwed up my blogging strategy

grow - Practical Marketing Solutions

A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign.  It is quite sickening to reach a point where the ideas stop.

Enhance your Site's Content with Microformats

Confluent Forms

It is time to become aware of the place microformats have in your site structure. Microformats are attributes present in the markup of your pages that grant an explicit deceleration (eg "this is a Blog Post") as to the role of the content present in the document. small time investment adding microformatting to your website content may yield large returns to your site and its content strategy.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Best Branded Content of the Week: January 5, 2013

Synecore

It’s the first week of January and it’s fairly obvious to this marketer that most of the big brands are still on vacation and withholding advertising and branding efforts until next week. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on. Nivea - Kiss of the Year. Pixar - Monsters University.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. All my best interview questions are here for the taking. My Interview Approach. This method of questioning got its name from how business schools use case studies as a teaching method.

“Blast” and 4 Other Words That Don’t Belong with Email

It's All About Revenue

by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get “blasted.” ” But it’s not the old word associated with email that we, as marketers, need to drop. Here are four more that should go into the extinct category. This is a no brainer but I need to add it here in the event it’s still being used. No one wants to be called SPAM.

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis. Many recent articles address this trend. In my opinion, that’s the way it should be. Disposable?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Social media marketing know how is quickly becoming a must-have skill for marketing professionals. Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social.  This is great news for all of my Social Media grad students! They learn to be strategic and analytic.

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

Hubspot

As marketers, we're often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we're forced to make the tough choices. Making the decision about which one is the best, however, can be difficult, time-consuming, and, quite frankly, overwhelming.

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Inbound Marketing vs. Outbound Marketing

Direct Response Coach

Are you trying to decide between inbound and outbound marketing?  You don’t have to decide.  You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.].

8 Content Marketing Ideas You Haven’t Tried

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views galore? Tap the wisdom of your company’s own crowd. CMO, sales person, etc.)

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.