Sat.Jul 17, 2010 - Fri.Jul 23, 2010

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Evaluating Marketing Automation - 10 Questions To Ask

Digital Body Language

The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. What mistakes can be avoided? How are leads routed to sales? Area code?

Content Marketers: How to Think and Act Like a Publisher


Content Marketing How To Think And Act Like A Publisher Introduction. In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher

11 Mind-Blowing Mobile Marketing Infographics


Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. The Size of the Mobile Market. 2. The App Store Economy.

Google Basic Keyword Research Tools for Your Site


Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Twitter time-savers: Tweet success in just 20 minutes a day

grow - Practical Marketing Solutions

“How much time should I spend on Twitter?&# is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. OK, I accept the challenge!  The 20-minute challenge for beginners. If you’re a beginner and can only spend 20 minutes a day on Twitter, concentrate on building a relevant tribe of followers. No way.

A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?

Savvy B2B Marketing

Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. This one passage keeps coming back to me, though: "A workaholic friend of mine bought a fancy new tennis racquet because he wants to play more tennis, but he still hasn't used it. It can be tough to know what to focus on. Where should I put my energy?

How to Use Creative Commons to Add Images to Your Blog


Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. Not sure how to get started? Connect with HubSpot

Recipes For Great B2B Videos [#B2Bchat Recap]


It was great to be a part of this week's #B2BChat. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Improve Your Tweets Using HootSuite’s Twitter Stats


An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you?

Selling to the Digital B2B Buyer

Acquiring Minds

The digital world is bringing great change to how buyers wish to interact with B2B sales teams. Today's B2B buyer prefers online communication for a variety of reasons explained in this post. buyer behavior inside sales outbound marketing sales enablement telesales David Skok Facebook Jill Konrath LinkedIn Steven Woods

Set the Record Straight: Marketing Automation vs. Email Programs


We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.  In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&#   As he/she … [ visit site to read more ]. Related posts. No related posts.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Efficient content: it's all about conversion, relevance & engagement


//. //. When marketers talk about online marketing and communication, it is often about campaign strategies, tactical approaches and platforms that help them to reach their customers and prospects the best way possible in order to turn. Click title to read more

7 Tips For Successful Lead Follow-up

B2B Marketing Insider

Michael Brenner Telemarketing post A Guest Post By: Robert Krekstein. Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an

3 Advertising Tips from Mad Men - Guest post by Don Draper


This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Don is also a guest speaker on Mad Men: The Webinar. (He won't actually be on the webinar since he's fictional, but trust us, it will be fun to pretend!). Know thy customer. What does the customer want, feel and think?

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Recipes for Great Viral B2B Videos [#B2Bchat]


Editor's Note: Please join Andrew, Ksenia and I as we welcome Anol Bhattacharya (@B2Bbento) as a new co-moderator to #B2BChat. Anol is one of the leading B2B marketers in Asia and serves as the CEO of GetIT in Singapore

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Debunking the Myths of Social Selling for B2B

Social Media B2B

The social selling revolution is well underway for B2B companies. Every step of the sales cycle now involves some aspect of online social practices – from identifying the target prospect to initiating conversation to finalizing the sale and even sustaining the relationship. As with all innovation, social selling has its early, middle and late adopters. The concept of utilizing online networks for selling may sound foreign to some, but the practice is far from infancy. If you’ve adopted the social process, you’re en route to achieving higher volume and higher velocity sales. False! leader.

B2B Marketplaces: A New Breed Takes On an Old Problem


Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal. However, problems with this theory quickly became apparent. technologies. This is the place to do it. Digg this!

Checklist: How to Start a Business Blog


Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. CONTENT. What’s remarkable?

Be Careful What Assumptions You Make with Analytics


Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Here are three faulty assumptions I see regularly. Please share yours, too. Faulty Assumption #1Your analytics tell you what people are searching for Recently, while waiting to speak at an [.].

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Are you developing the best content in your industry?

Junta 42

This is just a one minute interview completed when I spoke at the Business Marketing Association conference, but it contains some important points. Facebook, Twitter.yes, they are important.  But they are just channels and may be gone tomorrow.   What is the substance behind those channels ?   How are you creating meaning for your customers every day?  Are you? What say you?

5 P's of B2B Social Media Marketing | - B2B Social.


The 5 P's of B2B social media marketing help B2B marcom professionals develop an effective social media marketing program based on five P's

What REALLY Matters in a Website Redesign


Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Creating a new website can potentially be a long and arduous process - but it doesn't have to be! So many businesses get stuck on 'form OVER function' when trying to design or redesign a website. The homework looks something like this: 1.

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library. These tips also apply to blog writing. Content marketing ideas come from many sources, and sometimes you have to go against conventional wisdom and standard trends. Digg this!

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.