Sat.Jul 17, 2010 - Fri.Jul 23, 2010

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Content Marketers: How to Think and Act Like a Publisher


Content Marketing How To Think And Act Like A Publisher Introduction. In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher

Google Basic Keyword Research Tools for Your Site


Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.

Evaluating Marketing Automation - 10 Questions To Ask

Digital Body Language

The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. What mistakes can be avoided? How are leads routed to sales? Area code?

11 Mind-Blowing Mobile Marketing Infographics


Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. The Size of the Mobile Market. 2. The App Store Economy.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Set the Record Straight: Marketing Automation vs. Email Programs


We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.  In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&#   As he/she … [ visit site to read more ]. Related posts. No related posts.

Recipes For Great B2B Videos [#B2Bchat Recap]


It was great to be a part of this week's #B2BChat. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as

Twitter time-savers: Tweet success in just 20 minutes a day

grow - Practical Marketing Solutions

“How much time should I spend on Twitter?&# is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. OK, I accept the challenge!  The 20-minute challenge for beginners. If you’re a beginner and can only spend 20 minutes a day on Twitter, concentrate on building a relevant tribe of followers. No way.

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How to Use Creative Commons to Add Images to Your Blog


Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. Not sure how to get started? Connect with HubSpot

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Improve Your Tweets Using HootSuite’s Twitter Stats


An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you?

7 Tips For Successful Lead Follow-up

B2B Marketing Insider

Michael Brenner Telemarketing post A Guest Post By: Robert Krekstein. Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an

Selling to the Digital B2B Buyer

Acquiring Minds

The digital world is bringing great change to how buyers wish to interact with B2B sales teams. Today's B2B buyer prefers online communication for a variety of reasons explained in this post. buyer behavior inside sales outbound marketing sales enablement telesales David Skok Facebook Jill Konrath LinkedIn Steven Woods

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

3 Advertising Tips from Mad Men - Guest post by Don Draper


This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Don is also a guest speaker on Mad Men: The Webinar. (He won't actually be on the webinar since he's fictional, but trust us, it will be fun to pretend!). Know thy customer. What does the customer want, feel and think?

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Be Careful What Assumptions You Make with Analytics


Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Here are three faulty assumptions I see regularly. Please share yours, too. Faulty Assumption #1Your analytics tell you what people are searching for Recently, while waiting to speak at an [.].

Recipes for Great Viral B2B Videos [#B2Bchat]


Editor's Note: Please join Andrew, Ksenia and I as we welcome Anol Bhattacharya (@B2Bbento) as a new co-moderator to #B2BChat. Anol is one of the leading B2B marketers in Asia and serves as the CEO of GetIT in Singapore

Paul’s Short Post #2- Follow Tweets on RSS Reader


Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Click it and you’ll be able to read category tweets on your reader. b. Follow Tweeters: If you have a … [ visit site to read more ]. Related posts. No related posts.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Are Webinars too Popular?

The Point

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make? Simply put: not selling the event.

What REALLY Matters in a Website Redesign


Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Creating a new website can potentially be a long and arduous process - but it doesn't have to be! So many businesses get stuck on 'form OVER function' when trying to design or redesign a website. The homework looks something like this: 1.

How To Use Paid Search To Target Buyers By Stage

B2B Marketing Insider

For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers. The study shows that there are specific keyword combinations used dependent upon

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and engineers expect suppliers to have a substantial online

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

No Content = No Keywords


If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. When to Worry About Content. Reason to Blog. Great Partner to Social Media. Content is part of that equation. What do you think?

Savvy Week in Review - July 23

Savvy B2B Marketing

I don't know about you, but I'm definitely feeling like we're past the halfway mark in the summer season. Catalogs full of school clothes, backpacks, and organizers are already jamming up my mailbox. Before we know it, the new batch of bus drivers will be out practicing their routes to and from the local schools. Here at Savvy B2B, school is never out of session.

B2B Marketing: The Fine Line Between Doing It Right and DIY

The Content Factor

The title of this blog post by Dianna Huff caught my attention: " DIY Marketing No Longer Cuts the Mustard. " (DIY=do it yourself.) She makes a convincing case that the tools and techniques of marketing, like the computer-enhanced motors of cars, are no longer the domain of the shade tree mechanic. read more.

How to Optimize Your Site for Search


There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. This is especially true in the building and remodeling world. Where a lot of people are way behind the curve. Here it is: How to Optimize Your Site for Search. This is a really good newsletter. also recommend subscribing to Today’s Small Business News. It’s where I found the article.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

What if Your Site is Invisible to Google?


I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. Being invisible to Google can make it difficult to get any traffic. What Does It Mean to Be Invisible to Google? What Causes Invisibility to Google? What keywords does your site show up with?

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library. These tips also apply to blog writing. Content marketing ideas come from many sources, and sometimes you have to go against conventional wisdom and standard trends. Digg this!

Self-life Marketing Stories - um, maybe you should write one

Savvy B2B Marketing

Last week I wrote a post for a writers' blog on Memoirs and how when someone out there tells you you should write a book about your life, well, maybe you shouldn't. The purpose of a memoir is to show change, struggle, and ultimate success over what can be devastating circumstances. The book: Between a Rock and a Hard Place by Aron Ralston is a perfect example of this. However. You are the expert.

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). How fantastic is that – a customer willing to talk to an audience about success with your products and services? That’s about as good as it gets. Ask for permission upfront. Not true. The presenter adds that.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.