Sat.Jul 17, 2010 - Fri.Jul 23, 2010

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Content Marketers: How to Think and Act Like a Publisher


Content Marketing How To Think And Act Like A Publisher Introduction. In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher

Google Basic Keyword Research Tools for Your Site


Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.

Evaluating Marketing Automation - 10 Questions To Ask

Digital Body Language

The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. What mistakes can be avoided? How are leads routed to sales? Area code?

11 Mind-Blowing Mobile Marketing Infographics


Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. The Size of the Mobile Market. 2. The App Store Economy.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?

Savvy B2B Marketing

Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. This one passage keeps coming back to me, though: "A workaholic friend of mine bought a fancy new tennis racquet because he wants to play more tennis, but he still hasn't used it. It can be tough to know what to focus on. Where should I put my energy?

Recipes For Great B2B Videos [#B2Bchat Recap]


It was great to be a part of this week's #B2BChat. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as

Set the Record Straight: Marketing Automation vs. Email Programs


We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.  In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&#   As he/she … [ visit site to read more ]. Related posts. No related posts.

How to Use Creative Commons to Add Images to Your Blog


Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. Not sure how to get started? Connect with HubSpot

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Improve Your Tweets Using HootSuite’s Twitter Stats


An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you?

7 Tips For Successful Lead Follow-up

B2B Marketing Insider

Michael Brenner Telemarketing post A Guest Post By: Robert Krekstein. Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an

Selling to the Digital B2B Buyer

Acquiring Minds

The digital world is bringing great change to how buyers wish to interact with B2B sales teams. Today's B2B buyer prefers online communication for a variety of reasons explained in this post. buyer behavior inside sales outbound marketing sales enablement telesales David Skok Facebook Jill Konrath LinkedIn Steven Woods

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

3 Advertising Tips from Mad Men - Guest post by Don Draper


This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Don is also a guest speaker on Mad Men: The Webinar. (He won't actually be on the webinar since he's fictional, but trust us, it will be fun to pretend!). Know thy customer. What does the customer want, feel and think?

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Be Careful What Assumptions You Make with Analytics


Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Here are three faulty assumptions I see regularly. Please share yours, too. Faulty Assumption #1Your analytics tell you what people are searching for Recently, while waiting to speak at an [.].

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Recipes for Great Viral B2B Videos [#B2Bchat]


Editor's Note: Please join Andrew, Ksenia and I as we welcome Anol Bhattacharya (@B2Bbento) as a new co-moderator to #B2BChat. Anol is one of the leading B2B marketers in Asia and serves as the CEO of GetIT in Singapore

Paul’s Short Post #2- Follow Tweets on RSS Reader


Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Click it and you’ll be able to read category tweets on your reader. b. Follow Tweeters: If you have a … [ visit site to read more ]. Related posts. No related posts.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Are Webinars too Popular?

The Point

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make? Simply put: not selling the event.

What REALLY Matters in a Website Redesign


Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Creating a new website can potentially be a long and arduous process - but it doesn't have to be! So many businesses get stuck on 'form OVER function' when trying to design or redesign a website. The homework looks something like this: 1.

How To Use Paid Search To Target Buyers By Stage

B2B Marketing Insider

For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers. The study shows that there are specific keyword combinations used dependent upon

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and engineers expect suppliers to have a substantial online

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

No Content = No Keywords


If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. When to Worry About Content. Reason to Blog. Great Partner to Social Media. Content is part of that equation. What do you think?


3 Tips for Building an Effective Landing Page


What is considered an effective landing page ? Landing pages are where a business captures leads. An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. This is no easy task, however. Based on interviews with Service Marketplace providers , we offer 3 tips to help you build effective landing pages.

Savvy Week in Review - July 23

Savvy B2B Marketing

I don't know about you, but I'm definitely feeling like we're past the halfway mark in the summer season. Catalogs full of school clothes, backpacks, and organizers are already jamming up my mailbox. Before we know it, the new batch of bus drivers will be out practicing their routes to and from the local schools. Here at Savvy B2B, school is never out of session.

B2B Marketing: The Fine Line Between Doing It Right and DIY

The Content Factor

The title of this blog post by Dianna Huff caught my attention: " DIY Marketing No Longer Cuts the Mustard. " (DIY=do it yourself.) She makes a convincing case that the tools and techniques of marketing, like the computer-enhanced motors of cars, are no longer the domain of the shade tree mechanic. read more.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Optimize Your Site for Search


There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. This is especially true in the building and remodeling world. Where a lot of people are way behind the curve. Here it is: How to Optimize Your Site for Search. This is a really good newsletter. also recommend subscribing to Today’s Small Business News. It’s where I found the article.

What if Your Site is Invisible to Google?


I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. Being invisible to Google can make it difficult to get any traffic. What Does It Mean to Be Invisible to Google? What Causes Invisibility to Google? What keywords does your site show up with?

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library. These tips also apply to blog writing. Content marketing ideas come from many sources, and sometimes you have to go against conventional wisdom and standard trends. Digg this!

Self-life Marketing Stories - um, maybe you should write one

Savvy B2B Marketing

Last week I wrote a post for a writers' blog on Memoirs and how when someone out there tells you you should write a book about your life, well, maybe you shouldn't. The purpose of a memoir is to show change, struggle, and ultimate success over what can be devastating circumstances. The book: Between a Rock and a Hard Place by Aron Ralston is a perfect example of this. However. You are the expert.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.