Sat.Jul 17, 2010 - Fri.Jul 23, 2010

Trending Sources

Evaluating Marketing Automation - 10 Questions To Ask

Digital Body Language

The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. What mistakes can be avoided? How are leads routed to sales? Area code?

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Content Marketing How To Think And Act Like A Publisher Introduction. In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher

11 Mind-Blowing Mobile Marketing Infographics

Hubspot

Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. The Size of the Mobile Market. 2. The App Store Economy.

Google Basic Keyword Research Tools for Your Site

Sazbean

Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 5: Listening to the groundswell. Market research vs. groundswell insights. tags: relations public ).

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Will the viral video's drive sales for Old Spice? You decide if P&G's efforts are calculated

Twitter time-savers: Tweet success in just 20 minutes a day

grow - Practical Marketing Solutions

“How much time should I spend on Twitter?&# is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. OK, I accept the challenge!  The 20-minute challenge for beginners. If you’re a beginner and can only spend 20 minutes a day on Twitter, concentrate on building a relevant tribe of followers. No way.

A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?

Savvy B2B Marketing

Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. This one passage keeps coming back to me, though: "A workaholic friend of mine bought a fancy new tennis racquet because he wants to play more tennis, but he still hasn't used it. It can be tough to know what to focus on. Where should I put my energy?

How to Use Creative Commons to Add Images to Your Blog

Hubspot

Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. Not sure how to get started? Connect with HubSpot

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

It was great to be a part of this week's #B2BChat. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Improve Your Tweets Using HootSuite’s Twitter Stats

Sazbean

An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you?

Selling to the Digital B2B Buyer

Acquiring Minds

The digital world is bringing great change to how buyers wish to interact with B2B sales teams. Today's B2B buyer prefers online communication for a variety of reasons explained in this post. buyer behavior inside sales outbound marketing sales enablement telesales David Skok Facebook Jill Konrath LinkedIn Steven Woods

7 Tips For Successful Lead Follow-up

B2B Marketing Insider

Michael Brenner Telemarketing post A Guest Post By: Robert Krekstein. Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.  In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&#   As he/she … [ visit site to read more ]. Related posts. No related posts.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative

Efficient content: it's all about conversion, relevance & engagement

Conversionation

//. //. When marketers talk about online marketing and communication, it is often about campaign strategies, tactical approaches and platforms that help them to reach their customers and prospects the best way possible in order to turn. Click title to read more

3 Advertising Tips from Mad Men - Guest post by Don Draper

Hubspot

This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Don is also a guest speaker on Mad Men: The Webinar. (He won't actually be on the webinar since he's fictional, but trust us, it will be fun to pretend!). Know thy customer. What does the customer want, feel and think?

Ads 9

Recipes for Great Viral B2B Videos [#B2Bchat]

B2Bbloggers

Editor's Note: Please join Andrew, Ksenia and I as we welcome Anol Bhattacharya (@B2Bbento) as a new co-moderator to #B2BChat. Anol is one of the leading B2B marketers in Asia and serves as the CEO of GetIT in Singapore

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Debunking the Myths of Social Selling for B2B

Social Media B2B

The social selling revolution is well underway for B2B companies. Every step of the sales cycle now involves some aspect of online social practices – from identifying the target prospect to initiating conversation to finalizing the sale and even sustaining the relationship. As with all innovation, social selling has its early, middle and late adopters. The concept of utilizing online networks for selling may sound foreign to some, but the practice is far from infancy. If you’ve adopted the social process, you’re en route to achieving higher volume and higher velocity sales. False! leader.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal. However, problems with this theory quickly became apparent. technologies. This is the place to do it. Digg this!

Checklist: How to Start a Business Blog

Hubspot

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. CONTENT. What’s remarkable?

Be Careful What Assumptions You Make with Analytics

B2B SEO

Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Here are three faulty assumptions I see regularly. Please share yours, too. Faulty Assumption #1Your analytics tell you what people are searching for Recently, while waiting to speak at an [.].

B2B 5

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Are you developing the best content in your industry?

Junta 42

This is just a one minute interview completed when I spoke at the Business Marketing Association conference, but it contains some important points. Facebook, Twitter.yes, they are important.  But they are just channels and may be gone tomorrow.   What is the substance behind those channels ?   How are you creating meaning for your customers every day?  Are you? What say you?

5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.

B2Bbloggers

The 5 P's of B2B social media marketing help B2B marcom professionals develop an effective social media marketing program based on five P's

What REALLY Matters in a Website Redesign

Hubspot

Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Creating a new website can potentially be a long and arduous process - but it doesn't have to be! So many businesses get stuck on 'form OVER function' when trying to design or redesign a website. The homework looks something like this: 1.

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library. These tips also apply to blog writing. Content marketing ideas come from many sources, and sometimes you have to go against conventional wisdom and standard trends. Digg this!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all? Doubt it. Tweet This!

Social media bloggers who hit it out of the park

grow - Practical Marketing Solutions

Once in a while you read a blog post and think, now that was great … this blogger REALLY hit it out of the park!  I thought I’d share a few of the most outstanding posts I’ve read over the past few months. By the way, none of these posts are tied to favors, affiliate links or any other kind of kick-back. corporate social media policy: Do you really need one? Size does matter.

The Next Big Thing for Marketers: Social Magazines

Hubspot

The iPad has become the poster child for a new emerging device category: tablet computers. Much debate about this new device and category exists, but the numbers don’t lie. In the third quarter, Apple sold more than 3 Million iPads , meaning they sold almost as many iPads as Mac computers. The success of the iPad has also led to an accelerated amount of competition. Tablets Are Here to Stay.

The “Introduction Debates” of Cold Calling

Sales Prospecting Perspectives

Over the past several years, I have spent a lot of my time studying different selling techniques, from Sandler to the SPIN selling model. Personally, I think the best method to use is a combination of all the selling methods out there – but most importantly, making sure to add a personal touch to your communication with a prospect, especially during your introduction. The “How are you?” ” Debate. have worked in places where I was told never to say “how are you” when introducing myself when a prospect answers the phone. ” Debate.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing. Not too long ago Old Spice was a brand that was largely forgotten or something that was worn by your father. This weekend, watching the latest commercial (embedded below), my boyfriend asked me if he should switch over to Old Spice.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&#   They got that spot because they came to the attention of the right journalist. It used to be that if you wanted to get featured in a national magazine or on TV, you had to spend several thousands of dollars on a public relations firm. That’s where Help a Reporter Out comes in. Help a Reporter out (HARO for short) connects you with journalists writing on your area of expertise. Get More Work without Asking for It.

7 Reasons Social Media Is Bad for Marketing

Hubspot

While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Reasons Social Media Is Bad for Marketing. 1. Time isn’t free.

A show about advertising’s past spurs talk of its future

B2B Ideas @ Work

On a recent Delta flight to St. Louis, I couldn’t help but notice John Slattery and Christina Hendricks staring at me. OK, so maybe it was from the cover of a magazine, but either way I was hooked. The “ Mad Men ” duo was featured on the cover of this month’s Delta SKY Magazine for a story entitled “The Mad, Mad World of Advertising.” Gas Station TV. LED Boats.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How Content Marketing by SW Florida Insurance Agency Clobbers a Billion Dollar Competitor

Content Marketing Today

Gulfshore Insurance Shows They Care How the Hottest Issue in a Generation Impacts Their Clients. Big Bank/Insurance Giant Ignores It. think we can all agree that the health insurance reform legislation of 2010 will touch each and every one of us. It will impact both businesses and individuals. If you are a business owner, it is vital that you understand how it will affect you and your employees.