Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal. However, problems with this theory quickly became apparent. technologies. This is the place to do it. Digg this! MORE >>

7 Reasons Social Media Is Bad For Marketing is a post by Kipp Bodnar on HubSpot Blog. According to Kipp social media has contributed many good things to marketers. But stepping back to think about it, he sees seven negatives that are clearly consequences of the growth of social media as a marketing discipline. don’t agree [.]. MORE >>

Author: Chris Herbert, B2B Specialist & Founder of mi6. Audience: Business Executives and Marketing Leaders. For the past few days I’ve been conducting a Twitter experiment. do these in order to test theories and satisfy my curiosity. pass on what I learn to clients, my followers and readers so they can benefit from my successes and failures. It can be a bit risky but better me than Mi6 clients. The Experiment. jury rigged an automated tweet to be sent out every four hours that featured an article that had the keyword search term “b2B marketing&# in it. What Happened. MORE >>

George Hollister. In a recent blog post titled Our Many New Phones , Chris Brogan laments the number of locations that he checks for messages each morning and asks the question “Have we really improved the world?”    Chris checks email, Twitter, web sites, blogs, etc.—a total of 13 locations daily.  Not long ago, there were only three options—mail, phone, and face to face. My initial reaction was that Chris is an extreme case (and he is!), That prompted me to think about the impact that diverse set of communication options has on companies trying to talk with me.  And with you. Tweet This! MORE >>

Content Marketing How To Think And Act Like A Publisher Introduction. In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher MORE >>