Using Marketing Data to Diagnose a Sales Problem
Sales Engine
JANUARY 18, 2016
During uncertain economic conditions, business leaders are often forced to shift budgets amongst growth centers in the business. But how do you know where to invest? Specifically, are dollars best spent on sales or marketing? One of our recent clients faced a similar question. And when taking a deep look at marketing results, we were a bit surprised that the data actually helped to diagnose asales problem.
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